Job Description Description:
SUMMARY:The Regional Director of Sales and Marketing (RDSM) is responsible for the overall development, execution and leadership of the Sales and Marketing strategy for a given region, and, or communities. Immediate Census growth and revenue growth are the top two priorities and focus areas of this position. This person reports directly to the Vice President of Sales and Marketing.
JOB FUNCTIONS:Schedule, organize and conduct tours with prospective residents of independent and assisted living, and memory care.Observe/coach sales team, and/ or personally respond and follow-up with walk-ins, phone ins, mail-ins timely and appropriately.Fills in and supports onsite community if Director of Sales position is vacant.Create, plan and implement with Director of Sales, Life Enrichment Director and Executive Director Events to bring in prospective residents and professionals such as, but not limited to, seminars, speakers, and themed events.Develop and maintain a good working relationship with residents, families, and professional providers of care.Maintains a working knowledge of all software programs.Assist in training the managers for weekend back up coverage in MOD Rotation.Coaches each community team with how to most efficiently manage move ins and move outs to achieve maximum revenue.Ensure that every sales team member treats each inquiry with value.Works closely with the Directors of Sales at assigned communities and Vice President of Sales and Marketing in development and implementation of the quarterly marketing plan.Create and implement a strong community outreach program with the Director of Sales at each assigned community.Media and Marketing Planning in consultation with the Vice President of Marketing at assigned communities.Meet occupancy and budget expectations.In consultation with the Vice President of Sales and Marketing, Regional Director of Operations, and the Executive Director, reviews hires, trains, disciplines and terminates departmental employees in accordance with Ciel policies.Keeps Executive Director informed of daily sales activity.Maintains Ciel Hot Board/Move in Move out board.Communicates any special needs of the incoming resident to the appropriate personnel.Manage use of sales toolbox at assigned communities.Assure that staff investigates every alternative before closing a lead.Keeps informed of all trends, developments, concepts, and techniques in his/her field that affect product.Understand the needs of the senior and the aging process.Update competitive analysis twice a year and sales and marketing plan quarterly or as needed with market changes.Non-Essential Functions:Maintain confidentiality of all pertinent information.Complies with all Ciel Policies.Possesses strong organizational skills and ability to multi-task and meet deadlines.Interacts professionally and effectively with all levels of the organization, residents, family members, etc.Performs other duties as assigned.Requirements:EXPERIENCE,
SKILLS:Bachelor degree from a four-year college or university.Or one to two years’ experience and or training, or equivalent of education and experience.Previous sales management experience in senior living with existing communities and development projects.Strong communication skills. Extensive travel required.Ability to travel nationally as required.PHYSICAL QUALIFICATIONS:Walk/Stand – must be able to continuously walk and stand.Environment Condition – must be able to perform work both inside and outside.Sit – sit infrequently.Lift - constantly 0-10 pounds, frequently 11 – 50 pounds, occasionally 51 – 100 pounds.Carry - constantly 0-10 pounds, frequently 11 – 50 pounds, occasionally 51 – 100 pounds.Push - constantly 0-10 pounds, frequently 11 – 50 pounds, occasionally 51 – 100 pounds.Climb – must be able to climb stairs on a frequent basis, with the opportunity to utilize the elevator as an alternate resource if available.Bend – must be able to bend at the waist, knees, hips, and spine on a frequent basis; may require frequently manipulating weights of 25 pounds or more.Squat – must be able to squat on a frequent basis to reach below the knee, may require lifting of 50 pounds or less.Twist or rotate – must be able to twist or rotate occasionally at the trunk, hips, knees, and neck, manipulating weights of 25 pounds or more.Reach– must be able to reach on a frequent basis. May occasionally reach overhead, requiring manipulation of weight of 10 pounds or less, and below waist manipulating weight of 25 pounds or more.