Senior Director, Head Of Marketing - Velocity Black (Remote)
Velocity Black, a Capital One company, harnesses the power of artificial intelligence, the warmth of human experts and the convenience of the latest interfaces to help high-performance people actualize the full potential of their lives. It's concierge, reimagined for the digital age.
By harnessing 24/7 chat, AI, and mobile payments, we help our customers do more and be more in the digital age. From access to the hottest restaurants to guaranteed upgrades at the world’s finest resorts. Make a custom request through the app and you will be chatting to our team within 1 minute, 24/7/365. What unites us are the values we share: the relentless pursuit and celebration of excellence, actualizing the full potential of our lives, and impacting the world in a positive way.
Capital One provides a fast paced, dynamic environment where you can excel in your career. At Capital One, diversity, inclusion & belonging are valued at our core, sparking and enabling us to do good for our associates, customers and communities. Guided by our shared values, we thrive in an environment where collaboration and openness are valued.
We nurture an environment that attracts and develops talent from all backgrounds and experiences, and empower our associates to do great work by creating a culture of belonging that values diverse perspectives, fosters collaboration and encourages innovative ideas – and are routinely recognized as one of the best companies to work for.
Velocity Black is looking for a Senior Director to join our team as Head of Marketing.
In this role, the Senior Director will lead Velocity Black’s marketing globally. The role will involve defining the marketing strategy, leading a talented team, managing and deploying a substantial budget, and will be responsible for core marketing metrics that contribute to Velocity Black’s growth.
Responsibilities:Ownership of critical marketing metrics that contribute directly to Velocity Black’s growth, including member acquisition.
Define Velocity Black’s overall ultra luxury marketing strategy, getting approval and endorsement from the business’s senior leaders.
Successfully plan, manage, and deploy the department’s annual budget.
Lead a dynamic team of creative contributors, ensuring output is aligned with both luxury brand values and the strategic growth of Velocity Black.
Manage the relationship with Velocity Black’s agency of record and work with other agencies as required to execute upon the planned initiatives.
Work with carefully selected talent who are closely aligned to the brand’s values and objectives and who can raise the overall profile of Velocity Black membership, and ensure high impact content creation and distribution.
Oversee the production of a library of brand enhancing content assets and a multichannel plan to deploy them so as to maximise the value they generate.
Deliver a series of luxury world class events that truly deliver upon the Velocity Black lifestyle and pique the interest of our target demographic - ultra high net worth audiences.
Lead our overall social media strategy, ensuring greater visibility to, and interest from, prospective Velocity Black members and the wider world.
Refine and perfect lower funnel marketing, including advertising, website and landing pages, that maximise return on investment and ensure a strong stream of highly qualified membership applicants.
Facilitate briefings with cross-functional teams including Media, Social, and Influencers and guide alignment of initiatives against the core strategy.
Partner tightly with executives ensuring info-share, strategic alignment and creative execution consistencies.
Comfortable with ambiguity/white space and adaptable to change, with the desire to define the future.
Basic Qualifications:High School Diploma, GED or Equivalent Certification
At least 3 years managing a $1-20mm marketing budget
At least 6 years of experience leading digital marketing strategies
At least 6 years of experience facilitating briefings with cross-functional teams including Legal, Risk, Content Writers, etc. to execute on marketing initiatives
At least 3 years of experience strategically managing budgets and tracking ROI (return on investment) data to present to executive stakeholders
Preferred Qualifications:Bachelor's Degree or Military Experience
7+ years of experience in leading digital marketing strategies
3+ years of experience marketing an ultra premium financial product
years of experience in marketing ultra luxury experiences or products on a global scale
3+ years of experience working within a marketing agency or partnering with other marketing agencies
3+ years of experience developing holistic marketing strategies
years of experience in strategic partnerships or relationship management
Strong influencing, negotiation, relationship-building, and problem-solving skills
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
Remote (Regardless of Location): $200,700 - $229,100 for Sr. Director, Marketing
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the
Capital One Careers website
. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please.
Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace.
Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).