Los Angeles, CA |
Creative/public relations |
Job ID: REF3603GWonderful Agency is the full-service, award winning, in-house agency that operates as exclusive creator of marketing communications and brand experiences for such iconic brands as FIJI Water, POM Wonderful, Wonderful Pistachios & Almonds, Wonderful Halos, JUSTIN, JNSQ and Landmark Wines, Teleflora and more.The Wonderful Company's in-house advertising agency seeks a talented and experienced Senior Digital Marketing Manager. This role will drive the in-platform(social, YouTube, Pinterest, LinkedIn, etc.) paid media strategyand be responsible for the optimization and overall campaign management.You will have the opportunity to work on campaigns across our growing portfolio of well-known household brands such as FIJI Water, POM Wonderful, Wonderful Pistachios, Wonderful Halos, JUSTIN Wines, Landmark Wines, Teleflora and more.This role requires strong platform knowledge and hands-on experience to develop strategic and creative recommendations, flawless execution of initiatives to reach brand objectives, confidence to debate budget allocations across the paid media team and when presenting to key groups, a collaborative spirit to coordinate across departments/business units and a mindset of continuous improvement through testing and learning to ensure continued growth across the company.We work a hybrid schedule with an in-office requirement Monday-Wednesday and the option to work remotely on Thursday and Friday. Our office is based in West Los Angeles, CA.Job Description
Act as subject matter expert for our social and YouTube paid media strategy and executionPartner with ourMarketing Team to understand underlying business objectives and set media KPIsContribute to brainstorming and cross-department planningDetermine budgets, targeting, timing, and other elements of digital campaign planningDevelop and executedigital marketing plans for paid social platforms and YouTubePresent plans to internal constituents and the Marketing TeamManage timelines for planning and coordinate with Marketing, Project Management, and Creative for asset deliveryCommunicate any needs with Ad Ops or other specialists (for tagging, optimization set up)Ensure best practices when building and testing campaignsOptimize campaigns and test strategies to drive performance and learningsAnalyze and report on campaign resultsTrack all spending and validate media partner invoicesProblem solve with our media vendor platformsKeep the team abreast of changes to social platform offerings and functionality, with a strong eye to how they impact paid/amplification opportunitiesProactively research the latest digital trends that affect digital marketing, attend industry seminarsActively contribute to the development of the agency's culture and standards of qualityQualifications
5-7 years of experience in digital marketing, with a proven understanding of how to plan, develop, execute, and optimize paid digital campaigns using social platforms, YouTube, and LinkedInActive usage and native understanding of the mentioned digital platformsStrong understanding of Facebook Ads Manager, Google Ads (video) and social media management platforms like HootsuiteExperience with campaigns builds on other platforms, such as Pinterest, TikTok, Snap, and LinkedInExperience with GA/GTM for campaign optimization/trackingPast experience with testing/measurement on the platformsData analysis and Excel proficiency a mustExcellent written and oral communication and presentation skills with demonstrable ability to articulate and persuasively sell strategic concepts within the agency and directly to clientsKnowledge of organic platforms, especially as they relate to paid amplificationDependability, flexibility and resourcefulnessSense of ownership and responsibility for your brandsDedication to the detailsPassion for continued learning and improvementHands-on experience with GTM and Google Analytics a plusUnderstanding of community management/social listening and aligned tools (e.g. Brandwatch) a plusFacebook Blueprint and other social certifications a plusKnowledge of SEM/SEO and Email a plusBachelor's degree with a focus on Marketing, Communications or BusinessPay Range: $100,000 - $110,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.Additional Information
Continued training and generous Education Reimbursement ProgramCompany prioritizes wellness through its Wonderful NOW (Nourish Our Wellness) initiative, which provides a robust suite of wellness offerings such as access to mental health resources and life coaching, employee community groups, cash rewards for healthy habits, and on-demand fitness videos.Wonderful Agency is the full-service in-house advertising and marketing agency at The Wonderful Company. Dedicated to creative excellence across all media (television, web, print, outdoor, POS, mobile and social media), Wonderful Agency builds consumer awareness and relevance across The Wonderful Company’s brands. This is accomplished by creating effective and innovative campaigns that match the quality of the highest echelon of global firms, while offering an environment that is far more entrepreneurial and fast-paced than a traditional agency. Wonderful Agency is highly integrated in direct brand and product development decisions with company owners, business unit leadership, legal, strategy and other key stakeholders.The Wonderful Company, a successful, fast-growing privately held $5 billion company with 10,000 employees worldwide. The Wonderful Company’s connection to consumers has health at its heart and giving back in its DNA. The company has a long-standing commitment to corporate social responsibility, including more than $1 billion invested in environmental sustainability; $65 million in charitable giving, education initiatives, and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in California’s Central Valley. To view the current Corporate Social Responsibility report, visit www.wonderful.com/csr.We’ve made Wonderful Pistachios America’s fastest-growing snack brand. We’ve turned pomegranates and POM Wonderful into a worldwide phenomenon. Wonderful Halos is the No. 1 mandarin orange in America. FIJI Water is the No. 1 premium imported bottled water in America. JUSTIN Wine produces California’s top-selling, high-end Cabernet Sauvignon. And Teleflora is the world’s leading floral delivery service. To learn more about The Wonderful Company, its products and its core values, visit www.wonderful.com, or follow us on Facebook, Twitter and Instagram.If you feel like you are a great fit for:
Senior Digital Marketing ManagerSubmit your email address and stay up to date on job alerts and other Wonderful career opportunities.Interested in becoming part of Wonderful one day? Join today to start receiving exciting updates about our company, our employees, and our culture.