VP, Marketing, WLS-TV
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190 N. State StreetChicago, Illinois, United States 60601
Web : www.abc7chicago.comJob Category:
TelevisionEmployment Type:
Full timePosted:
06.11.2024Job DescriptionVP, Marketing, WLS-TV Job ID:
11468Location:
Chicago, Illinois, United StatesSalary:
Not specified
Job Summary:We are seeking a strategic creative executive who understands how a media brand interacts with audiences anywhere and anytime. Reporting to the President and General Manager of WLS-TV, this executive will manage the station’s brand on all platforms and produce brand-appropriate original content. This position requires expertise in data-focused, audience-based brand development and design, content creation, and social media marketing, as well as experience in social listening, sales promotions, and influencer marketing.What Will You Do:Manage the ABC7 brand on all platforms (on-air, online, mobile, etc.) through the development and execution of innovative creative and marketing campaigns.Leverage research and real-time data analytics to launch timely social media campaigns that grow audience engagement with and emotional connection to the ABC7 brand, content, and talent.Oversee the creative development and production of live events, original series, and select short-form programming.Manage the station’s off-channel media budget and media buying agency.Grow the brand identity and relevance of ABC7 by developing and creating original, emotionally impactful content and touchpoints for our audiences.Job Requirements Required Qualifications and Skills:
A demonstrated track record of managing the creative expression of a media brand on and off-air.Experience with, or deep understanding of, brand management across digital platforms (online, mobile, etc.), including social media.A strong understanding of how to use research and data analytics tools to drive audience engagement and media buying on all platforms.Experience supervising the development and production of live event and series programming.Excellent management skills and an ability to inspire a creative, positive, supportive, and encouraging work environment.Preferred Qualifications:Experience working in the marketing and/or programming department at a local broadcast station.Experience producing original content that integrates sponsors and advertisers.Additional Information:This role is considered on-site, which means the employee will work from a Company designated location on an ongoing basis.Reporting Location – Chicago, ILTo apply, please log on to: https://jobs.disneycareers.com/ and search for Job ID: 10092365 or use the link:https://jobs.disneycareers.com/job/chicago/vp-marketing-wls-tv/391/66089344640About Disney Entertainment Television:Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company’s streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative.This position is with WLS Television, Inc., which is part of a business we call Disney Entertainment Television.WLS Television, Inc. is an equal opportunity employer.Applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law.DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONSThe Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities.Powered by Journalismnext
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