The Corporate eCommerce and Marketing Manager, based at the corporate office in Winter Park FL, will execute the objectives outlined in the luxury rental and hotel marketing plans. This role promotes on-brand messaging to customers through traditional, digital, and social media channels all with the goal of producing revenue. This role also helps execute direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. This role balances traditional and digital marketing. Success is measured by how well
the manager drives
the sales and revenue strategy of the luxury rental and hotel properties, by how effectively leveraged the resources on property are to create truly compelling marketing and communications strategies and campaigns.
This individual is a champion of Timbers and property level brand standards.ESSENTIAL FUNCTIONS :Essential functions as defined are ILLUSTRATIVE ONLY and not a comprehensive listing of all functions and duties performed by incumbents within this classification. Essential duties and responsibilities
include, but are not limited to, the following:Hospitality and Rental Marketing & AdvertisingPartners with Marketing, Operations, and Sales teams to execute promotions and campaigns to target on property guests with promotions that drive incremental revenue to on-property outlets.Manages media schedules and fields all advertising requests.Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups.Coordinates the execution of paid media, email marketing, and display advertising.Development of promotional strategies to drive direct bookings and increase website conversionWork with property teams to build and deploy promotional, resort special events and holiday activities and transactional email campaigns.Manage and coordinates execution of a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, search engine optimization, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.Social Media content and Reputation ManagementOversees social media facilitation, engagement, and content in local digital channels (e.g., hotel website and travel sites) in conjunction with other Marketing Managers.Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and ensures on-property team responds accordingly.Lead content development for high-priority/fast-turn efforts.Public Relations and Visual Asset ManagementManage PR firms and provide strategic direction for PR activity as well as coordinate and host individual and group press visits.Provide content for press releases, stories, interviews, etc.Co-manages photo shoots for Hospitality to maintain a current, fresh and relevant photo library inclusive of seasonal assets.Responsible for and acts as central point of contact for all needed asset creation including renderings, photography, video; ensuring all assets adhere to brand voice.Assists in the writing and communication content for nurture emails, website blog posts, website page content, brochures and other marketing collateral materials.Direct Marketing and Collateral DevelopmentVerifies brand voice and assists in the production of all on-property display and signage.Verifies all collateral as per brand standard guidelines and Timbers Resorts brand standards.Track all related costs and performance results.Oversight and coordination of website initiatives, promotions, packages, reciprocal linking opportunities, ongoing creation and updates to website packages, calendar of events, press room, etc.Manage and/or ensure website content is updated.GeneralMonitor analytics to inform future content direction and drive test-and-learn strategy.Manages hospitality and rental marketing and advertising budgets and forecasts.Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends.Establish high-quality, low-cost providers and develops dependable vendor relationships.Measure and report performance of marketing campaigns, gain insight and assess against goals.QUALIFICATIONS:To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
The requirements listed below are representative of the knowledge and/or skill required.Education and Preferred Experience:Bachelor’s degree in Marketing preferred. Must have 5+ years’ relevant marketing hospitality industry experience in a leadership role; OR demonstrating progressive career advancement within the hospitality eCommerce and marketing field.Possesses and maintains thorough understanding of the luxury hospitality industry and stays abreast of industry trendsProject management experience with ability to lead concepts and adjust timelines in an ever-changing environment.Primary - Revinate, Wordpress, Adobe Creative Suite, Hootsuire, Google AdWords, Analytics & Tag Manager.
Secondary – Additional experience with NAVIS, PMS systems, and booking enginesDemonstrable success in ability to turn quantitative data into actionable creativeExperience with hotel openings and/or launching of outlets and amenities.Experience with managing suppliers, partnerships, marketing budgets and long-term strategic planning.Our Benefits:Education Assistance ProgramWellness Reimbursement ProgramLearning and developmentCompetitive payVolunteer timePaid maternity/paternity leaveFun team building events401KVacation DaysPersonal DaysHoliday PayHealth InsuranceDental/Vision InsuranceLTD/STDLife Insurance