Overview:The Executive Vice President, Analytics and Insights is responsible for the application of data driven insights into the Publicis Media planning, investment, and measurement process. Additionally, the role requires the candidate design and lead the implementation of modern measurement plans and roadmaps for Publicis Media clients.Analytics, Insights, Data, Technology and Innovation (DTAI) subject matter experts are a vital part of the client team. They function as expert technical points of escalation, analytical problem solvers and technical translators to internal account teams and clients. They provide ongoing strategic account direction/vision for technology, process, and digital reporting/insights.Role Objectives:The successful candidate will have experience and expertise in how to intersect consulting skills, data, advanced analytics and marketing strategy to drive and improve clients’ business resultsDeliver best-in-class media attribution roadmaps, including measuring video and digital multi-touch attributionManage client data ingestion for advanced attribution and modelingBuild strong relationships with internal stakeholders and groups, facilitating synergy between the Strategy and Investment functions that manage day-to-day client businessBuild and develop relationships with client business directors and brand teams, ensuring that client and overall data proposition is relevant and aligns with strategy directionDrive a culture of ‘always on’ data driven decision making that will institutionalize the use of consumer-driven analytics in media / marketing investment planningGrow product delivery and agency revenue organically by cross selling and up selling value add analytical products across client divisions, markets & categoriesScope and direct advanced analytics projects to ensure that the deliverables are designed to answer valuable client and media team questions, and that timelines and scope are adhered toQualifications
15+ years’ experience in media analytics, at an agency, on client side, or some combination of the twoStrong understanding and experience with media buying, KPI development and technology practices during campaign planning and executionExperience with media measurement tools including: 3rd party ad serving, syndicated research and web analytics, such as iSpot, Netratings, Comscore, Doubleclick, Atlas, Omniture, Coremetrics, Google Analytics , etc. is preferred, but not requiredStrong client management/consultative experience both presenting and resolving issuesExtensive experience leading and managing marketing technology projects from ideation through installationStrong critical thinking and problem-solving skills – demonstrated ability to mine data for relevant and actionable insightsAdvanced written and verbal communication skills with ability to communicate/translate complex concepts to non-technical audienceDemonstrated experience with programmatic audience buying concepts and executionStrong math and analytical skillsAdvanced MS Office skills (MS Word, Excel, PowerPoint)Experience with statistical modeling software (MATLAB, R, SAS, SPSS, Python) database tools (Amazon Web, SQL, MS Access, Excel PivotTables, MS Sql Server) and enterprise business intelligence tools such as Cognos, Business Objects, Tableau, or DatoramaVery good understanding of traditional and digital media dataExcellent project management skillsExcellent organizational skills and attention to detail a mustExcellent presentation and communication skillsAll your information will be kept confidential according to EEO guidelines.Compensation Range: $250,000-$300,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 03/18/2024.