Get new jobs for this search by email

The Senior Marketing Manager supporting Walmart is focused on the development of brand and product strategies for the brand portfolio with Walmart as a channel. You are a well-rounded B2C or CPG marketing professional with experience in brand and channel management, communications, and promotional development. You will manage our Glidden and Olympic brand and report to the General Manager, US Retail, while working a hybrid schedule based in our Rogers, AR office. Key Responsibilities Strategic Planning: Development of relevant annual and ongoing brand and product strategies based on consumer insights, category trends, competitive environment and our needs. Brand Management: Development of the relevant brand equity framework, and develop creative and supporting materials that follow the brand equity and support the brand portfolio. Budgeting: Maximization of budgets by using ROI tools as a measurement of effectiveness and manage the yearly budget to include ongoing tracking of spend, future commitments and budget availability. Integrated Insights: Understand category, channel and customer insights to identify how PPG can contribute to customers and consumers across all distribution channels and improve profitable growth of the brand. Promotional Development: Development of branded business driving promotions to close consumers at point of purchase. Project Management: Management of the development, production and implementation of marketing communications tactics. Agency Management (Advertising, Packaging, Media, Social and PR): Management of strategic and daily agency interactions to ensure communications efforts are aligned with brand strategy and positioning Communication: Working, influencing and promoting alignment, and enrolling the PPG management team, Channel Marketing, Sales teams, and other teams to ensure delivery/execution of channel marketing plans. Qualifications Bachelor's degree in marketing, Business Management or another related field required. 5 years' experience within a Marketing or Merchandising role. LI-Hybrid PPG:n palkkaluokat ja edut voivat vaihdella paikallisesti, minka johdosta voimme palkita tyontekijoita kilpailukykyisesti eri markkinoilla. PPG huomioi useita tekijoita tehdessan palkkaus- ja palkitsemispatoksia, mukaan lukien osaaminen, kokemus ja koulutus, patevyys ja koulutus, lisenssit ja sertifioinnit seka muut organisaation tarpeet. Muitakin kannustimia voidaan soveltaa. Tyosuhde-etuohjelmamme on suunniteltu tukemaan tyontekijoidemme terveytta ja hyvinvointia. Vakuutuksiin ja muihin etuihin sovelletaan niita koskevien asiakirjojen mukaisia ehtoja About us: Here at PPG we make it happen, and we seek candidates of the highest integrity and professionalism who share our values, with the commitment and drive to strive today to do better than yesterday - everyday. PPG: WE PROTECT AND BEAUTIFY THE WORLD Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company To learn more, visit www.ppg.com and follow PPG on Twitter. The PPG Way Every single day at PPG: We partner with customers to create mutual value. We are "One PPG" to the world. We trust our people every day, in every way. We make it happen. We run it like we own it. We do better today than yesterday - everyday. PPG provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, marital status, sexual orientation, gender identity or expression. If you need assistance to complete your application due to a disability, please email recruitingppg.com. PPG values your feedback on our recruiting process. We encourage you to visit Glassdoor.com and provide feedback on the process, so that we can do better today than yesterday. Benefits will be discussed with you by your recruiter during the hiring process.