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We are looking to hire a DIRECTOR OF MARKETING for Canada and USA. HEAVY EQUIPMENT EXPERIENCE IS A MUST The Director of Marketing is responsible for developing and executing comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth across multiple business units. This role involves overseeing all aspects of branding, positioning, and messaging to ensure consistency and enhance brand equity. The Director will lead market research and competitive analysis efforts to identify opportunities and trends and manage multi-channel marketing campaigns. Additionally, this individual will mentor and develop a high-performing marketing team, manage the marketing budget and analyze performance. This position will collaborate closely with various internal customers/departments to ensure cohesive marketing efforts. This position reports into the Vice President of Marketing and Business Strategy JOB DESCRIPTION: Lead, mentor, and develop marketing team, fostering a collaborative and innovative work environment Review and manage the branding, positioning, and messaging of all business units Further develop and evolve the brands under the FS Aftermarket organization Develop and implement marketing strategies and plans for each business unit that align with overall company objectives Conduct market research and competitive analysis to identify opportunities, customer needs, and trends to inform marketing strategies Monitor, analyze, and report key marketing performance metrics and providing market research, forecasts, competitor analysis, campaign results and consumer trends Adjust the marketing plan in light of the above and formulate unique insights to contribute towards the overall business strategy Develop and manage the marketing budget, ensuring efficient allocation of resources and maximum return on investment Deliver marketing plan annually to key stakeholders and senior leaders Collaborate with internal and external partners on various objectives and projects Provide impactful analytics and insights into previous marketing projects Manage project progression, ensuring priorities and timelines are met accordingly Plan and execute product launches and promotional campaigns Collaborate with the sales team to develop sales enablement materials and strategies Oversee public relations efforts and opportunities Ensure all marketing activities comply with legal and regulatory requirements Other duties as assigned This role with have 2 direct reports and 4-5 indirect reports. Cross border travel will be required - 15% travel