Well, the rich are still spending money, it seems, as American Express Publishing, behind Travel + Leisure, Food + Wine, Departures, etc, says it expects a 15 percent jump in ad revenue for the first half of 2011.
“The rise in consumer confidence particularly among the affluent consumer and their desire to spend on luxury goods and services is driving our advertising growth,” said American Express Publishing president and CEO Ed Kelly in a statement.
The company went on to say that its largest growth area is in travel. In fact, ad pages in Departures were up 63 percent so far this year, according to min and FOLIO.
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