TVNewser Jobs PRNewser Jobs AgencySpy Jobs SocialTimes Jobs

Radio Revenues Will Fall 15% This Year

radio.jpgBecause good news is boring, have some more downers. Strategy/advisory group BIA has revised its estimate of how crappy radio is doing—saying now that radio revenues will fall 15% this year instead of the 10.6% the group had predicted.

BIA VP Mark Fratrik is hopeful that radio advertising has hit bottom, according to MediaBuyerPlanner, and it’d have to for this prediction to be correct since radio lost 24 percent in Q1. The next three quarters would have to average no more than a 12 percent drop for BIA’s analysis to bear out.

Hey, 15 percent over the year—that’s better than newspapers are doing, right?

Mediabistro Course

Get $25 OFF Freelancing 101 

Freelancing 101Freelancing 101 starts in less than a week! Don’t miss your last chance to save $25 on full registration for this online boot camp with code FLANCE25! Starting April 28, this online event will show you the best way to start your freelancing career, from the first steps of self-advertising and marketing, to building your schedule and managing clients. Register now!