Penton shuttered two magazines last week but the company isn’t curling into the fetal position: it just acquired Nine Lives Media, a collection of IT related blogs and web platforms, including MSPmentor, The VAR Guy, and Talkin’ Cloud.

Nine Lives will be integrated into Penton’s Technology Group, Folio says, but the fifteen staff will all keep their jobs and remain where they are in their remote locations across the country.

On the acquisition, Penton’s technology division market leader Peg Miller said: “We’re seeing a strong appetite in the IT channel for the marketing services we developed earlier this year, and it felt like the right time to team these companies to have a strong front-end play in the technology ecosystem.”