This latest headline is a real head scratcher in particular when it comes to employer branding. Check that — employee branding.
Rapid Realty, a New York-based residential real estate brokerage firm, told its 800 employees they would get a 15 percent raise if they got a tattoo with the company’s logo.
The human resources side in us think it’s dicey to leverage employees as a permanent walking billboard in exchange for a bump in commission; the creative marketing side thinks it’s somewhat innovative but most definitely quirky. As for the employee side? Well, you be the judge.
Here’s the kicker: Almost 40 employees took Rapid Realty up on its offer! Their commission was boosted from 25 to 40 percent. And technically, the brokerage firm is getting a whole lot of mileage out of free PR from its policy. Read more