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Posts Tagged ‘Google’

Glassdoor Announces Best Places to Work in 2014: Twitter, LinkedIn, Facebook & Google Land in Top 10

ribbonAs 2013 quickly comes to a close, there’s nothing quite like looking to the future, right?

Glassdoor released its Employees’ Choice Awards by announcing the 50 best places to work in the new year. Considering winners were determined by their own employees, what better way to get the inside scoop than from current workers?

The 18-question survey was sent to U.S. employees and the ranking was determined by looking at the cumulative ratings from the 500,000 employees from last November to this November. Participants were asked to rate their satisfaction with their employer as well as other factors like compensation and benefits and work-life balance. Read more

Mediabistro Course

Freelancing 101 Online Boot Camp

Freelancing 101Starting April 28, this online event will show you the best way to start your freelancing career, from the first steps of self-advertising and marketing, to building your schedule and managing clients. By the end of this online boot camp you will have a plan for making a profitable career as a freelancer, and the skill set to devote yourself to it. Register now! 

Job Seekers, Listen Up! New Site Cleans Up Your Digital Dirt

mistakeHave you ever Googled yourself? Come on, ‘fess up.

We all should do it to see what recruiters find when they search our names. Plus, it’s a way to scan anything questionable and monitor your online presence. Similar to auditing photos on Facebook when you get tagged, it’s always wise to manage your social media sites.

Well, we heard a new site, Persona, can do that for you for free (did we just say, “Free?” Yes, we did!) covering Facebook, Twitter and Google+. Read more

Be a Boss at Building an Online Reputation

Google

We all know by now that filtering the content you share on social media sites is crucial to maintaining a professional reputation online.

For media pros though, building a reputable online presence goes beyond basic filtering; censorship is good and necessary, but it can only get you so far. If you want to really impress potential employers with your personal Google search results, understanding the site’s algorithm can go a long way.

In the latest Mediabistro feature, we talk to brand strategists and SEO pros to find out how they manage to keep content fresh:

If your domain is YourFullName.com, Google will rank it higher when people search for you.

“It really boils down to keywords for the homepage optimization,” explained Collin Jarman, SEO technician at Click Optimize, LLC, a North Carolina-based Web design and Internet marketing firm. “So, in this instance, your keyword is going to be your own name because that’s what you want to rank for.”

For more on optimizing your personal search results, read Google Yourself: 4 Ways to Fix Your Online Reputation.

Sherry Yuan

ag_logo_medium.gifThe full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Marissa Mayer Reviews Resumes of Serious Candidates at Yahoo

Now that Marissa Mayer’s in charge of Yahoo as the new CEO, similar to Google’s co-founders, she’s reviewing every new hire before they walk in the door.

According to Business Insider, she reviews every serious candidate’s resume. One insider told the site the new change going all the way up the food chain isn’t exactly expediting the hiring process.

The source explained, ”It’s gotten a little frustrating.” After all, according to the site he lost two candidates due to timing.

He added, “I can’t say that I blame her.”

But maybe the change shows that executives really care about who walks into the door as a new employee? Previously it sounded like people weren’t too jazzed to work for the company. “I mean nobody gave a s— to come to Yahoo.”

So, technically he would follow Mayer’s footsteps if given the shot. He pointed out, “I’d want to review all the talent that comes in the doors, too.”

Three Ways to Use Google+ to Bolster Your Career

Got Google+?

While it may feel like there’s an abundance of social media sites to check out on a daily basis, according to a piece on U.S. News & World Report, Google+ is a must have.

Ritika Trikha writes in the piece, “Google+ is a more organized, comprehensive tool than Twitter, and its more personalized than LinkedIn with more engaging features. It’s a great addition to your social media belt.”

Plus, it sounds like it should be mandatory for job seekers to create a Google+ profile. Consider this: When potential employers Google your name, your profile will appear.

Here are three ways to leverage it to boost your career… Read more

What Really Happens After You Submit Your Resume

More and more employers are asking applicants to submit resumes to their online systems, but do you really know where your information is going, or even if it will get to human hands? In this Mediabistro Career Breakfast, our panel explains what happens after you apply and how you can stand out from the field of applicants.

David Gaspin, head of talent acquisition at TheLadders.com, and WeightWatchers HR rep Kate Van Arsdale spoke about how to write a resume that will grab a hiring manager’s attention, while THINQACTION CEO Antonio Neves, revealed the one thing that will guarantee you don’t get an interview.

Watch the full video above and follow us on Google+ to find out about our next Career Breakfast.

Newspapers Screwed Up, Says Jeff Jarvis

Newspapers are really, really sorry that they have to now undergo all these layoffs. At least that’s what they say in every press release, but Jeff Jarvis tells the Huffington Post today that it’s actually all they’re fault that their in this crisis right now.

You’ve had 20 years since the start of the web, 15 years since the creation of the commercial browser and craigslist, a decade since the birth of blogs and Google to understand the changes in the media economy and the new behaviors of the next generation of&#151as you call them, Mr. Murdoch&#151 net natives. You’ve had all that time to reinvent your products, services, and organizations for this new world, to take advantage of new opportunities and efficiencies, to retrain not only your staff but your readers and advertisers, to use the power of your megaphones while you still had it to build what would come next. But you didn’t.

You blew it.

He goes on to discuss the tirade William Dean Singleton, chairman of the Associated Press, had the other day against Google. Rightly he explains that if Google stops linking to newspapers, it’s like you will lose one-third of your readership. Why? Well Jarvis has an answer for that too.

It all goes back to a quote from a college student last year in the New York Times. “If the news is that important, it will find me.” Oh shutter! What, ask Jarvis, are you doing to bring your news to your “new audience”? The expectation that readers will just come to your sites these days because you are the official provider of all the new local news is just faulty.

So what can newspapers do now? Read Jeff Jarvis’s solution after the jump.

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AP Is Not Going To Indulge Taking Anymore

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Say it with me folks, “We are mad as hell, and we are not going to take it any more.” Sound familiar? Like a quote from an Academy Award winning movie about the demise of news? Yeah, well Associated Press chairman Dean Singleton is spouting the same sentiments (actually, the exact same sentiments, this is a direct quote from his fire-and-brimstone speech for the AP‘s annual meeting this year) regarding blogs scraping their site for content. This is an issue that is going to affect most bloggers, who draw from professional news sites to inform their own topics of discussions (i.e. pay attention bloggers, this action is aimed at you).

Today’s speech lays out plans to “go after” sites pilfering AP content. Here are some vague details from the AP‘s press release:

On Saturday, the AP Board of Directors unanimously decided to take all actions necessary to protect the content of the Associated Press and the AP Digital Cooperative from misappropriation on the Internet.

The board also unanimously agreed to work with portals and other partners who legally license our content and who reward the cooperative for its vast newsgathering efforts &#151 and to seek legal and legislative remedies against those who don’t.

MediaMemo received an update from Jim Kennedy VP/director of strategic planning for the AP, offering more concrete plans of attacking this repurposing problem. Some of the details include renegotiating with Google&#151whose content deal with the AP expires at the end this year&#151to start covering some of the ways that Google is currently using AP content that weren’t expressly granted to Google under their first contract. The AP will also be expecting compensation from Google for some of the various uses that they feel have cost the wire service money.

This is only the beginning though. Find out how they will be coming after you after the jump!

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Google Cuts 200 In Sales

glogo.gifAfter cutting nearly 100 recruiters in January and 40 more employees when it folded up it’s radio division, the news that Google is laying off workers is hardly, well, news at all. What is interesting right now is that Google just laid off 200 employees in sales and marketing, which just lost its leader, Tim Armstrong, to Time Warner’s AOL and replaced him with Google veteran Dennis Woodside, reports MediaMemo.

In a memo from SVP Omid Kordestani, he sights overlaps and efficiency as reasons for the new round of layoffs.

When companies grow that quickly it’s almost impossible to get everything right&#151and we certainly didn’t. In some areas we’ve created overlapping organizations which not only duplicate effort but also complicate the decision-making process. That makes our teams less effective and efficient than they should be.

The full text of Kordestani memo can be seen after the jump.

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More Changes At AOL

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Since he was hired two weeks ago at AOL, everyone has been wondering what Tim Armstrong&#151 former head of advertising at Google and soon-to-be CEO of AOL as of April 7th&#151will do with the company. The first answer seems to be restructure.

In an effort to simplify and rid the company of redundancy, AOL announced today that it would be restructuring Platform-A, the division that primarily deals with sales and advertising.

In a memo from Platform-A head Greg Coleman&#151you may remember him as the former head of Yahoo ad sales, brought over to AOL by former CEO Randy Falco to reorganize the ad sales division in February&#151he announced that there would be “Execs moving in and out of musical chairs and fewer cooks in the kitchen.”

Read the entire memo about the restructure, reprinted by BoomTown, after the jump.

Read more