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Posts Tagged ‘Twitter’

Win a spot in Mediabistro’s Job Search Intensive with our Twitter contest

Here at Mediabistro, we talk to employers and job seekers everyday and have heard that the interview process can be daunting for both parties. It’s easy to lose your train of thought, ask a ridiculous question or get so nervous you trip and fall while entering the interviewer’s office. So, job seekers, we want to know: What is the most embarrassing thing you’ve ever done in an interview?

Enter our contest for the chance to win a free seat in Mediabistro’s Job Search Intensive (worth $145) that starts on January 29 online. All you have to do is follow @Mediabistro and tweet us your answer in 140 characters or less.

Include #InterviewFail in your tweet and you’re in! The winner with the answer that cracks us up the most will be announced on Friday, January 25 at 11:45 am ET via our @Mediabistro Twitter account. Good luck!

The Mediabistro job board is the best place to find top media candidates for your open positions. Companies like Google, Amazon, and AOL post with us —you should too!

 

Is Twitter Replacing the Traditional Job Posting?

We’ve seen it all too often here at MediaJobsDaily.

Companies post a job on their own Web site only to get candidates via Twitter after their in-house recruiter mentions a few available opportunities.

And as per a recent post on Harvard Business Review, engaging with candidates via social media isn’t only wise for job seekers, it’s smart for companies as well.

Although the piece is written with the employer in mind, on the flip side it’s beneficial for job seekers as well. Why not take advantage of following companies on Twitter and trolling their feed to get your foot in the door? They’ll get to know you on a more personal level than blindly submitting a resume through the job posting channels.

Roy Bahat writes in the piece, “If candidates do engage with you through social media, you’ll also have an equally immediate way of getting to know them — in a personal, verifiable way.”

He adds, “And, most important, they will feel some connection with you and your company before you even start talking with them. They will have a sense of your idiosyncrasies and your passions.”

Although we’re not suggesting to not apply online, we’re just emphasizing the importance of social media.

In particular, it’s in an employer’s best interest to see who’s tweeting them because they’re actively engaged in the company’s daily movements. Plus, considering recruiters need to peruse countless resumes in their applicant tracking system, a tweet or two here and there would help candidates stand out from the pack.

Bahat points out, “You spend a lot of time screening mediocre candidates only to learn that many of them barely care about what you do.”

7 Things Job Seekers Should Include in Social Media Profiles

Social media has revolutionized the way recruiters search for talent, which means job seekers need to make sure their profiles are tuned to perfection. After all, you never know when the right person will stumble across your LinkedIn page at the right time. In the latest Mediabistro feature, career experts and seasoned freelancers tell how to get the most out of social media profiles during the job search. One thing you can include is:

Charity work and professional affiliations

Even if it doesn’t relate to the media biz, fulfilling work you do outside of a paying job can be a great conversation starter. Plus, you never know if the person scoping out your profile knows someone involved in that organization. So, if you spend Sundays tutoring kids at the local community center or helping your child’s PTA organization, include it on your profile.

Likewise, listing professional groups you belong to is a good idea because it builds credibility. (It’s the perfect chance to list those organizations that you pay to belong to just so you can list them on your resume!)

Read more in What Job Seekers Should (and Shouldn’t) Include on Their Social Media Profiles. [subscription required]

Reuters Sent Memo to Employees Regarding Social Media Guidelines During Election Night

Since social media is a constant part of our lives, soon it’ll be hard to imagine an election without its presence, right?

As such, it’s no surprise that media giants like Reuters reminded staffs about social media rules during election night. As pointed out by JimRomenesko, the Associated Press, Wall Street Journal and Washington Post recently sent reminders and as per his site yesterday, Reuters was the latest employer to issue a reminder as well. Read more

The Power of Social Media: Campaign Manager Resigns After Posting Fake Tweets

When we read about this story on JimRomenesko, we couldn’t believe our eyes. And then once we started to digest the information, it brought up a variety of employment-related questions.

First, as for the scoop: Amidst Hurricane Sandy, @comfortablysmug was infiltrating the Twitterverse with frightening and false information about conditions in NYC. Not underestimating the power of social media, it spread very quickly onto news broadcasts before officials could even refute it to set the record straight. Read more

StubHub Apologizes For Obscene Tweet

Calling all social media divas and divos! If you’re going to manage your company’s Twitter account, word to the wise: Keep upset employees (and potential hackers) away from the mouse.

That is, on Friday the StubHub account got more than it bargained for with this tweet: “Thank f*** it’s Friday! Can’t wait to get out of this stubsucking hell hole.”

According to Adweek, someone thought they were posting from their personal account but oops — they were posting from the company’s account instead.

Stubhub ended up deleting the message and then the company tweeted this message:

“We’ve deleted an unauthorized tweet made from this Twitter handle. We apologize to all of our followers for the inappropriate language used.”

Got Distractions? New Infographic Shows Workers Get Interrupted Four Times Every Hour

The statistics are staggering. Sure, we’re pretty confident social media is not only beneficial to our work, it’s also a distraction. Thanks to Red e App’s new infographic, the numbers tell all.

In fact, employees are interrupted one time every 10.5 minutes and it will take about 23 minutes to return to an assigned task after the interruption. The average user spends 405 minutes on Facebook and 89 minutes on Twitter per month. Plus, reading and responding to e-mails on a daily basis consumes about 28 percent of an employee’s time.

Not only does it disrupt your day, it disrupts the economy as well to the tune of $650 billion lost dollars every year. Check out the infographic below!

Social Media Monster [Infographic]
Courtesy of Red e App

The Freelance Hustle: Five Ways to Land New Gigs

Let’s face it, as freelancers we’ve been known to do the hustle. It’s in our blood and hey, even if it’s not, it has to become part of our life whether we’re born with it or not.

According to an article on The Daily Muse, there are a few strategies to land new gigs. Even if you’re already doing some of them on a daily basis, it’s good to be reminded you’re on the right track.

1. Do pro-bono work at first. In the piece, Jessica Gordon writes, “Doing work for free obviously isn’t a long-term strategy, but it is a great one if you’re just starting out and trying to make contacts. If there’s a website you love or a business you want to work for, volunteer to write a blog, document an event, or do some design work for free.”

Is this a beneficial way to get your foot in the door? You bet. The only key is to not continuing to work for free in the long-term. In the short-term it’s a savvy move but once you get the experience, meet new contacts or have your mission accomplished, look elsewhere. As in paying clients.

2. Build a website and self-promote via social media. “Promote it like crazy,” she writes in the piece. Yes, this means Facebook, Twitter, LinkedIn, Tumblr. Shout it from the rooftops! Make your entire network aware that you’re available and looking for freelance work!

Some people may have issues with asking for help but if you ask, you will likely receive. Leveraging social media is also a great way to follow editors you’re interested in connecting with; find out what’s on their brains and more importantly, if they share this information, what they’re working on.

3. Get your work into new clients’ hands. A portfolio is important but making sure people actually see it is truly valuable. In the piece, an illustrator subscribes to ADBASE, a database of publishers, design firms and ad agencies. This database continuously updates its content as art directors move around so you don’t have to stay abreast of their whereabouts.

4. Break out of your shell. Now is not the time to be shy; put in face time, meet up with new contacts for coffee, and accept the fact that you may be shy in most parts of your life but this is not one of them. Force yourself outside of the comfort zone by going to events even if you may not feel like it and giving yourself the challenge of exchanging business cards with one person; at the next event increase it to three, etc.

5. Search online job postings. Okay, this may sound like a no brainer but sometimes we may get so caught up in introducing ourselves to new people and offering our services and updating our statuses that we overlook the most obvious one of them all: Job listings. Yes, recruiters and editors actually review resumes so if you think your CV will be submitted into a black hole, think again. And if you don’t think you’re exactly qualified for a specific opportunity or you’re looking for freelance work and the job posting indicates full-time, it never hurts to introduce yourself as a freelancer for potential gigs down the road.

Bartenders Start Tweeting While New York Times Magazine Finds its New Editor, Plus Other News of the Day

- Well it’s over, and it only seems like yesterday when we first began talking about the potential suitors for Newsweek. Actually, scratch that. Finally, the transition is over! The Washington Post Co. officially handed Sidney Harman the keys to Newsweek today. But the company didn’t announce how much it received for the magazine. Now we will start to see the real changes as rumors of a Daily Beast partnership continue to circle the troubled weekly.

- New York Times magazine finally got its next top editor. But it’s not who most people expected. They brought on Bloomberg Businessweek‘s executive editor Hugo Lindgren, who has spent time at the Times Magazine, as well as New York magazine. But check out this internal memo from NYT executive editor Bill Keller. He actually uses a non-attributed quote to say why they hired Lindgren. “‘He’s very smart, wildly creative and charismatic,’” says one editor who has worked closely with him. ‘People like him and want to do their best work for him. He just has a great magazine head.’” What? They couldn’t get anyone on record?

- All right, enough already, National Journal. We get it, you want to hire top talent, but does it have to be everyday? Now they brought on Newsweek senior editor Adam Kushner to take over as deputy magazine editor. “Adam will inject rigor and discipline to our analyses, ensuring that our reporters seize the heart of every story and not its capillaries,” said National Journal Group Editor-in-Chief Ron Fournier in a press release. “Under his guidance, National Journal readers won’t be left asking, ‘So what? Why does this matter?’ They’ll know what happened in Washington and why it’s relevant to their lives and work.” OK, are you all done already?

- It seems everyone needs to know social media these days, and if you’re in Chicago that includes bartenders. The Awl found this job listing for a bartender in Chicago that is an “established networker both in person and through social media.” Really, they need a bartender with a thousand Twitter followers? I’m not sure I want my bartender tweeting, but I guess that could just be me.

Digital PR Professionals, Know These Four Skills

Public relations, like the rest of the media world, is constantly shifting as the digital world provides more outlets for communication, but makes it tougher to break through the clutter and grab someone’s attention. In this ever-changing world, what skills do you need most of all?

NextFifteen CEO Tim Dyson gave his two-cents today on what digital PR pros need to know, in order to excel in the industry, and it has a lot to do with community building or knowing what ignites a community. Our sister site PRNewser picked up his post, and here’s what he said you should know.

  • They need to understand the basic online analytical tools that are available to capture what is being said on Twitter, Facebook, a Ning or Grouply site etc.  They also need to be able to interpret the results of these social media measurement tools and connect the dots between this data and other data such as traditional media measurement output.
  • They need to know how to manage a community so that it becomes a real community and not just their client posting to a sea of indifferent followers.
  • They need to be able to create content that is suited to the various platforms the Internet offers.  This is potentially the most difficult area as it requires PR people to move away for pure text-based content to visual images, audio and video as means of influencing people.  PR people need to be able to think in terms of the impact an image or a video or a  can have on someone’s perception of a brand.
  • They need to understand search.  This of course means SEO not just how to look something up on Google.  It therefore means knowing how to optimize text, images and video so people find them.  This is an area that is evolving.  Right now all PR people should learn the basics but equally every PR agency should have access to an expert.

Really, that’s good advice for any professional working in media who also relies on a community. And nowadays, who doesn’t rely on community?

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