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Attention Launches Social Valet (Kind Of)

Attention, the social media marketing agency, has launched Social Valet, a tool that “acts as the digital self you want to be,” allowing C-suite execs to check-in at cool locations, publish a Tumblr on the latest topics, and generate a Klout score by getting down with the cool crowd.

Smell something fishy?

April Fools! Oh they got me. (They kind of did. There were tweets teasing an announcement today.) Reminder: “For social media to work, it must be authentic.”

As to be expected, there are a bunch of pranksters running around the Internet today. TechCrunch plays killjoy by listing them. HuffPo paywall just for the New York Times? We get it. (Arianna tweeted it!) And here’s a video from YouTube that goes retro with popular viral videos. Flugelhorn feline! I was kind of hoping for Gmail Motion.

Any cool gags at the PR firms today? Do tell. The comments and @PRNewser are open.

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