The power of social media to bring about change has been made evident once again with recent campaigns for the upcoming Weinstein Company documentary film Bully, which has spurred an online petition to the Motion Picture Association of America, a Twitter campaign and more than 400,000 views of the film’s trailer on YouTube.
The feature film is set to be released March 30. However, the film has an R rating for language. Change.org and a high school student have gathered more than 200,000 signatures on an online petition to the Motion Picture Association of America urging it to lower its rating to PG-13 so it can be seen by its target audience – older children and teens.
The Cannes Lions International Festival of Creativity and the Bill & Melinda Gates Foundation have put together a challenge to communicators worldwide to take two pieces of paper and “help change the world.”
Grand Challenges Explorations: Aid is Working. Tell the World asks any individual, team, agency, or company to submit a communications idea simply expressed on just two pages of A4 paper. The brief calls for “new and innovative ways of telling the real story behind global aid.”
Up for grabs is $100,000 for the development of your idea, and the chance to be mentored by the Grand Prix Winners from Cannes Lions 2011 — top advertising and communications professionals from around the world — a group dubbed the ‘Cannes Chimera‘.
Social media has not only transformed the way we interact, but it has also affected how we eat. More precisely, what and how we eat. A new study called “Clicks & Cravings: The Impact of Social Technology on Food Culture” shows people turn to online recommendations for recipes and ideas more often than calling mom.
We all have that Facebook friend who loves to show off what he or she just cooked. Last night, mine was someone with photos of his pulled chipotle molasses chicken. The study shows this has become a common way to find out about new dishes and try recipes.
San Francisco’s Newsle has just made it easier to stalk, eh, I mean research, your friends by now offering instant news alerts. The service, founded by two Harvard University sophomores and released in beta in January 2011, finds articles about users’ friends and colleagues, and sends notification minutes or hours after they are published. Learn more on the Newsle blog.
Facebook is said to be launching Timeline for brands any day now, which means soon people will be griping about how pages like McDonald’s and Coca-Cola, as well as those of their cousins and college friends, are busy and hard to read. According to Reuters, 70 percent of users call it a “catalog of nothing.”
The veterans’ organization America Wants You has launched a PR campaign calling out corporate executives to make “a top priority” of hiring veterans, featuring actor Chris O’Donnell of NCIS: Los Angeles and Batman fame. In a video released this week, O’Donnell implores those who “sit in corner offices” to think about the 800,000 unemployed veterans first when making hiring decisions.
The non-partisan organization also took out a full-page advertisement in the Wall Street Journal to reach its target audience.
An estimated 30 percent of young veterans ages 18 to 34 are unemployed, a much higher per capita rate than the general population. “That’s not just abysmal, it’s utterly catastrophic,” says Iraq veteran Jon Soltz of VoteVets.org.
The late Steve Jobs, Warren Buffet, and former Southwest Airlines CEO Herb Kelleher all have something in common: they’re CEOs who have demonstrated authenticity, a trait deemed highly important by bloggers who cover business news, according to a new survey by the 10 company and Gotham Research Group.
The research showed bloggers would like CEOs to acknowledge the mistakes and excesses of corporate America to show that they are in touch with reality, even if the CEO’s company has shown no excesses or crimes.
What are some telltale signs a CEO is being inauthentic? Avoid these five phrases if you want your client to develop a reputation in line with the Buffets of the world:
The Santa Monica-based Promax BDA Executive Mentorship Program is now accepting applications for its one-year structured mentorship program that matches marketing and creative services executives with managers and directors. However, only 20 matches of qualifying candidates are made, so apply early.
The first deadline is April 15, 2012 for applications, with interviews taking place between April 15 and April 30. Mentorships kick off in June. The mentor and mentee have a curriculum to follow and meet once per month.