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Donya Blaze

Make Your Pitch Appetizing For ‘Cooking Light’

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– MONA ZHANG

Cooking Light is looking for all things food, making it the perfect place to serve up a client’s food-related product to a hungry 1.7 million readers. The monthly magazine targets suburban, educated women looking for the latest trends in cuisine.

Editor-in-chief Scott Mowbray suggests personalizing pitches and press releases for cooking-related products. The magazine also looks for beauty product pitches, but only ones that are inspired by ingredients.

“We look at the entire world of food,” he says, covering everything from chefs and restaurants to sustainable seafood.

Read more about how to pitch Cooking Light by clicking here. [sub req'd]

Rosie O’Donnell, John Legend Honor Cindi Berger at NYWICI Matrix Awards

Rosie O'Donnel, Cindi Berger at NYWIC 2011 Matrix Awards
(Photo courtesy of MaryAnneRussell.com)
This year’s honorees at New York Women in Communications’ (NYWICI)  annual Matrix Awards included PBS’ Gwen Ifill, Betty White, A&E president Abbe Raven, Sheryl Sandberg of Facebook and others, but it was PMK*BNC Chairman and CEO Cindi Berger who flexed the real star power.

First, Rosie O’Donnell presented Berger with her award, praising her as a “kick-ass” publicist and friend. “Without her, I don’t think I would still be around. I’d be on the macadamia nut farm with Roseanne Barr, wearing overalls, going ‘what the ____ happened?”

“What I learned from Cindi Berger is how to love, and how to be committed, and how the people that are in your life stay in for the long haul, because no one gets out unscathed,” O’Donnell continued. “Having to do it in the public eye is not always easy, but she definitely makes the ones doing it feel safe.”

The crowd also got a surprise treat when PMK client and Grammy-winner John Legend appeared behind a piano in the mezzanine and performed two tunes in Berger’s honor.

John Legend at NYWICI 2011 Matrix Awards

Watch a video of O’Donnell’s tribute after the jump, and see more photos from the event on FishbowlNY. Read more

You Asked, Now We Tell: Secrets to the Perfect LGBT Pitch

The Advocate coverCYNTHIA DAGENAIS

The Advocate is the leading gay news and entertainment magazine in America, which can give publicists plenty of opportunities to land coverage for their clients and products who appeal to that growing market.

In mediabistro.com‘s “How to Pitch for PR” series, the mag’s executive editor Matthew Breen brings the perfect client pitch out of the closet — and discloses his pet peeves.

“I’m constantly asking to be taken off of blasted email pitch lists. I find them very irritating and not useful, and they don’t make me love the publicist any better,” he shares.

Learn more about the magazine’s lead time, contact information, and specifics on what Breen does like in How To Pitch for PR: The Advocate.

Wow Women’s Titles with Your Perfect Pitch

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You asked. We listened. To keep news about your client from languishing in the slush pile, mediabistro.com introduces How To Pitch for PR.

And the editors we spoke with at top female magazines say their inboxes are wide open for the right queries in fashion, health, and even games. Seventeen‘s Ann Shoket says she’s looking for subjects that fit the pub’s “fun” and “delicious” mantra for teen girls, but don’t even think about sending kid-related stuff to their big sisters over at Cosmopolitan. Plus, we’ve got the contacts for all the editors at newsstand powerhouse People and the inside scoop on which human interest stories are most likely to break through.

Yes, you have to subscribe to view the full articles. But for the chance to reach millions of readers for the cost of a couple of cab rides, we’d say you can’t afford not to. Stop being cheap and sign up for AvantGuild here.

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