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Patrick Coffee

I write stuff for Mediabistro and, do freelance consulting work, and waste time on Twitter. You can send me pitches at patrick (at) mediabistro (dot) com or use the anonymous tip box.

‘Most Patriotic Brands’ List Is Almost Completely Arbitrary


The 4th of July Holiday is over, but we can still talk about which brands benefited the most–and we don’t mean which ones built particularly brilliant campaigns around the event; we mean which brands benefitted from being identified as distinctly American and therefore “patriotic.”

We’ll review five of the top ten placements on a completely subjective measure of patriotism: a survey conducted by the people at the firm Brand Keys and summarized in a Forbes post last week.

So why are these brands seen as “most patriotic?”

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14 Brands That Got a Little Creative for Independence Day


Independence Day can be a tough one. Everyone’s almost required to mention it somehow, but there’s only so much you can really say on your brand’s behalf.

When the kings of real-time keep things contained, you know it’s time to be very subtle with your messaging.

Still, the holiday did facilitate some creativity on behalf of various accounts, which we listed after the jump.

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(Some) People Still Really Like This ‘Opie & Anthony’ Guy

AnthonyCumiaTwitterProfilePicWe re-learned a basic principle for the nth time last week: people paid to say borderline offensive things in public may also say and/or tweet offensive things in “private”. Also: a discouraging number of people do not seem to understand that getting fired for distributing questionable messages does not violate anyone’s Constitutional right to do these things.

The point: as of this moment, at least 12,500 people have signed a petition calling on Sirius XM to re-hire Anthony Cumia, who long served as one half of Opie & Anthony, or the slightly more intentionally offensive version of The Howard Stern Show.

There’s really no need f0r us to get into the specifics of the matter, because of course Gawker’s all over that. But here’s the statement from last week and some of Cumia’s own thoughts (as well as those of his supporters)…

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Another Brick in the Rolling Stone Wall Falls

Just over a year ago, Rolling Stone owner Jann Wenner received more than his usual share of negative attention for hiring his own 22-year-old son to handle the operations at in-between practice sessions for the rock band in which he plays with Scout Willis.

In an even more forceful sign of the changing of the guard, a late-Thursday-before-the-long-holiday-weekend news dump revealed the biggest executive shakeup at Wenner Media (which also publishes US Weekly, Men’s Journal and more) in nearly a decade. COO John Gruber, whom Wenner hired to replace his own personal adviser back in 2005, resigned in order to “join a non-profit.”

Here’s the overplayed GIF meme translation:


That’s not all, though.

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T.G.I. Fridays Pushes the Boundaries of Reality with ‘Endless Appetizers’


These aren’t “endless” unless you’re discussing their shelf life.

The greatest sociological experiment of our time has begun–and it involves lots of appetizers.

One could discuss the marketing/brand identification strategy behind T.G.I. Fridays‘ decision to give all comers as many appetizers as they can stuff into their mouths this summer for the low price of $10. One could ask whether this attempt to woo cheap eaters is really all about the drinks they’ll justify with that two-digit total. One might even ask why Guy Fieri was not somehow involved.

But we just finished a super-long weekend, so this morning we’ll let USA Today (nice placement!) do the analysis for us…

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The Ticker: World Cup Tweeters; Daily Candy vs. Comcast; Silicon Valley Gets Silly; And More

Q&A: What’s the Best Way to Respond to Bad Reviews?

These chefs might seem to be reading their negative Yelp reviews for the first time, but anyone adept in the reputation management field knows how to gauge sentiments online.

We all know that such reviews have great influence, even though many are written by amateurs who may have had a few too many before deciding to bring down a business’s rating over one proverbial fly in the soup.

So what’s the best way to respond to these negative reviews? We spoke to Karan Chaudhry–CEO of “leading provider of instant feedback solutions for restaurants and retailers” DropThought–to learn more.

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Spin the Agencies of Record


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The Ticker: Content Pays Its Way; NYC Tech Heats Up; Denny’s Twitter Q&A; And More

Sheryl Sandberg Shrugs Off Facebook’s Latest Scandal

Mark Zuckerberg has yet to begin his apology tour for Facebook’s latest crossing of the invisible line with a research paper that did not get pre-approval from the ethics board at Cornell University.

Today, however, Sheryl Sandberg addressed the matter at a totally-not-related event. Robinson Meyer of The Atlantic sums up her reponse in popular emoji form:

That’s pretty much it. A quote after the jump…

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