First: we apologize for overlooking “fail to correct mistakes in articles” on our contentious “11 Things the Media Does That Piss Off PR” listicle. It was indeed a grievous error on our part.
Second: we love Poynter.
Third: stop whatever you might be doing right now, read this list of the best (and worst) media mistakes, corrections and apologies of 2013, and try to imagine that you have to make the call to correct screwups like these.
We’re not just going to reprint the piece in its entirety because we’d like you to read and share it, but here are some of our favorites from the list.
From The Sun:
In an article on Saturday headlined ‘Flying saucers over British Scientology HQ’, we stated “two flat silver discs” were seen “above the Church of Scientology HQ”. Following a letter from lawyers for the Church, we apologise to any alien lifeforms for linking them to Scientologists.
From The Tampa Bay Times:
This story has been updated to reflect the following change: A Tampa Bay Times reporter not strong in the ways of the force (or Star Wars lore) quoted the event’s moderator, Croix Provence, as asking: “Are you ready to find love in all the wrong places?” What Provence actually said was: “Are you ready to find love in Alderaan places?” She was referring to Princess Leia Organa’s home world, which appeared briefly in the 1977 film. Regret the error, we do.
From The New York Times:
An obituary on Sept. 20 about Hiroshi Yamauchi, the longtime president of Nintendo, included a quotation from a 1988 New York Times article that inaccurately described the Nintendo video game Super Mario Bros. 2. The brothers Mario and Luigi, who appear in this and other Nintendo games, are plumbers, not janitors.
Much more to read in the original post.
…and great times, these are.
- Kate Hudson Can Thank the Edit Team for This PR Fail
- Digiday's Sternberg to Run Sponsored Content for The Washington Post
- 5 Generation Gaps in Need of Bridging in Public Relations
- LEGO Issues Tepid Response to Shell Controversy; Greenpeace Issues Mock PSA