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‘Big Brands are Coming to the Millennial Game Late’

At TV Week in New York City, MediabistroTV talked to the heads of a couple new TV networks aimed at millennials. Though the thought of starting a new TV network for the generation that famously eschews traditional media seems a little ill-advised, it’s not like brands have this whole millennial thing down either. So what can PR pros learn from these media upstarts about their target demo? “A number of big brands are coming to the millennial game late,” said Evan Shapiro, president of Pivot. “There’s a misperception that [millennials] don’t care about anything but themselves. That’s absolutely incorrect.”

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Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!