TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Burson-Marsteller Creates Middle East Network

Global PR powerhouse Burson-Marsteller has merged with Asda’a, an agency with 160 employees and 11 offices across the Middle East, to create a merged regional network.

Burson parent company, WPP Group has already made a majority investment in The Holding Group (THG), which Asda’a is a part of. The merged business will be renamed Asda’a Burson-Marsteller

Burson-Marsteller CEO and former Clinton strategist Mark Penn commented in a statement, “I am proud that Burson-Marsteller continues to expand our network into even more places around the globe.”

UPDATE: Asda’a had previously been an Edelman affiliate. They are still listed on Edelman’s website.

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!