Global PR powerhouse Burson-Marsteller has merged with Asda’a, an agency with 160 employees and 11 offices across the Middle East, to create a merged regional network.
Burson parent company, WPP Group has already made a majority investment in The Holding Group (THG), which Asda’a is a part of. The merged business will be renamed Asda’a Burson-Marsteller
Burson-Marsteller CEO and former Clinton strategist Mark Penn commented in a statement, “I am proud that Burson-Marsteller continues to expand our network into even more places around the globe.”
UPDATE: Asda’a had previously been an Edelman affiliate. They are still listed on Edelman’s website.