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5 Ways to Exterminate Internet Trolls

Fat-Green-Troll

Don’t feed me, bro. Like, ever. 

The Internet Troll.

This is the animal you don’t want in the zoo because it craps where the kids walk, farts where families eat, makes fun of the other residents in the zoo and blames it on the hapless orangutan just sitting there picking his nose and eating it.

In short, this misanthrope ne’er-do-wells living in mama’s garage surrounded by the latest Star Wars bobbleheads still in enshrined in original packaging are out to do someone … anyone harm. Why? For esses-and-giggles. They enter an online discussion, usually slimy, rotund belly first and bad breath second. There’s no interest of healthy discourse, intelligent debate or stimulating conversation. Just Ya’ Mama jokes or worse. They suck but can be stopped.

Here’s how…

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5 Quick Ways to Take Advantage of Sweeps

sweeps bingoBreak out the databases and the brooms, flacks. It’s Sweeps Month!

The word means several things to many people, but in the world of media, it only means one thing — money. And for the world of PR, it should mean one other thing – opportunity. 

You will note every February, May (and July), and November, local TV networks begin to dust off its investigative reporters, gives a raise to its consumer reporters, start to offer more touchy-feely stories before the weather, issue a “three-part series” on such, and acts like the boss is watching.

Because he or she is watching.

“Sweeps” is the time when raises are handed out. Check out national TV. You know how your show breaks for the summer and saves those finales for around May, or before Christmas around November? That’s right. Because people check out for the summer and the holidays since TV doesn’t matter as much. Local networks follow suit, which means flacks have a great opportunity to pull out the greatest hits and, with a little elbow grease, can earn some sweet client hits.

Here are a few ideas how…

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5 Reminders for Your Next Press Release

CNN gibberish yujyuj

Everyone has to do something to get your attention

FACT: Press releases are a necessity in this business. We know it. The media tolerates it. Clients love it. And that’s why we do it.

FICTION: Media outlets will print your press release as-is. Child, please. If that was the case, do you know how many reporters would be out of business because some fat-fingered flack misspelled a myriad of words and didn’t really care about spell check because lunch and stuff.

That’s why it is always nice to provide a public service announcement for a few niceties on you may want to either instruct others to write a press release to get read, or just do it right yourself this time. Regardless, they work and maybe your last release didn’t, so we love you.

Get your pencil and Moleskine. Here we go…

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The Ticker: Super Bowl Marketers; Super Bowl Fashion; Super Bowl Music; Super Bowl Videos; Super Bowl Mobile

The 5 Big Questions PR Pros Should Know How to Answer

thoreauThis quote from Thoreau is one of my mantras. Think about it.

Many flacks in this beloved profession are good at what they do, but can’t really tell what they want to be good to do. What’s your preference in PR? What’s your space of expertise? In short, what’s your fire hydrant that you pee on to ensure everyone if your own agency knows that’s your spot?

There are several questions in this industry that we should all know how to answer, despite who is doing the asking. The answers can be curtailed differently to an intern in your agency versus a news director at your local TV station, but truth is salient. Let these answers help you define your own fire hydrant because we have all been asked these questions in one way or another.

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5 Tips to Remember AP Style Tricks

ap-style-guide-tough-rules

Admit it. We have all felt this way. AmIRight?

I heart my red pen. In fact, as many people with whom I have worked will tell you that next to my smartphone (Have phone, will tweet), my flaming, crimson rod of righteous indignation is always by my side.

Okay, so it’s just a Sharpie, but it sounds like it should come with “Movie Trailer Guy” voice when I say it like that.

Anywho, I am asked from time-to-time about AP Style memory tips. Those soothsayers of the journalistic lexicon like to trick things up, which keeps hacks and flacks alike from never running out of a Secret Santa gift. Nonetheless, if you fancy such a thing, I have a few quick tricks for some AP Style conundrums that could help you out in a pinch.

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