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5 Things

5 Facts PR Pros Should Know About Social Media

social-media-today

Yeah CNN. This isn’t breaking news either.

And yet, while everyone in public relations understands that social media is here to stay, it is still being fought by the old curmudgeons in the corner office. Why? Because it’s too newfangled for them to comprehend so it must be a passing fad.

Uh, not so much, boss person.

Nonetheless, there are still some facts about social media that escape even the most learned “guru,” “expert,” or “ninja.” And that was the muse for this helpful listicle: the 5 facts PR professionals should know about social media … but may not.

Enjoy.

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5 Things to Never Say During a Media Pitch

shut_upIf you are in charge of a PR team of any size, you should have had to do this — listen to your team pitch the media, critique them following the call, and watch them grow.

First, if you have never done that, turn in your APR certification or brass name plate. Second, if you have, then you have felt the cringe factor when a hard-working (or suck-out-loud) team member is speaking with a member of the media and trips over his or her tongue.

The pitch is off. The talking points are missing. And the end is near. *CLICK*

If you understand that cringe, then get our a pen and paper, high-five me, and write down the 5 things to never say during a media pitch.  Read more

5 PR Strategy Mistakes to Avoid

StrategeryStrategy: it’s the one thing we always try to sell our clients and, arguably, the thing we most often fail to deliver.

No worries, though; it’s understandable. We’ve all had clients call in a panic while we’re neck deep in creating a strategy that would make Alexander the Great scratch his head.

As longtime residents of Tactic Town, we’ve all heard this one:

“Do this, now! We are in a bind and need some help.”

Now it’s sweet that clients call with their hair on fire, imploring us to take the lead. But tactics don’t always pay the bills unless you have a desired goal.

So, here’s another listicle for every flack to enjoy: the 5 PR Strategy Mistakes to Avoid.

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The 5 Worst PR Stereotypes

what we do

Hell, we can’t even agree what we do.

Okay, raise your hand if during a Thanksgiving dinner, this has happened…

You grow weary, like near clutching the dusty bottle of formerly nice alcohol to what has to be paint thinner now, because you made the mistake of trying to explain what you do for a living. The questions are overbearing, nonsensical, and borderline WTF. Even your own mother can’t figure it out. So, you dig in fighting the good fight, and say the following words we have all said out of frustration:

“I get people on TV.”

Oooooooooooooooooooooooh! The room nods in agreement and you rush for the bathroom, if anything, just for some well-deserved “me time.” And that’s why these ridiculous stereotypes exist.

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5 Mistakes to Avoid When Speaking in Public

publicspeak

You sweating yet?

In most PR agencies, flacks have one fear coursing through their bodies that forces them to consider wetting their pants just to relieve some stress — public speaking. You would think in this industry those are fears you leave at the door or reconsider your career choice, but there it is.

The public relations pros that have this issue — glossophobia, to those diagnosed and on medication — love pitching because they can hide behind a phone, or even better, an anonymous IP address and email. However, if those same folks are on the pitch team, they freak.

So, if you are among those whose knees are knocking, palms are sweating, and throats are cracking reading this post, don’t fret. Here are 5 mistakes to avoid when caught in front of a crowd of possible clients.

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5 Quick Tips for Your Next Crisis Communications Plan

CrisisAhead

It’s going to happen, so where’s your umbrella?

Crisis — It only exists because you aren’t prepared.

That’s the difference between one of those and a tragedy. There is absolutely nothing you can do about nature going bananas, colossal malfunctions or the dregs of society out on parade. Those things will inevitably happen when you least expect it. However, your ability to be prepared for the inevitable — or inability thereof — is what makes it a crisis.

I was thinking about a crisis communications plan watching any news report about Malaysia Airlines Flight 370. While the entire world is watching what seems to be a real-life episode of the “X-Files” happening, the loss of life is tragically becoming a secondary story. When they are found, the crisis plan kicks in. Will they be ready? Would you?

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