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Adventures in Marketing

QuestLove Clearly Has a Thing for Nilla Wafers

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I’m Old School — no question.

As a disc jockey in a former life, I couldn’t stand new music because it lacked the panache of the classics. Regardless of the genre, I played it, broadcast it, and definitely bobbed my head to it. Anything new, I avoided like a Kardashian does to poor white people.

New music offered me nothing, until the legendary Roots Crew. (And we’re talking long before Jimmy Fallon, like 1989.) Anywho, other than the most underrated lyricist outside of Talib Kweli, Tariq “Black Thought” Trotter, The Roots are known by the presence of ?uestlove.

Most dig his full afro, mad vibe on beats, and whatever else he likes. Over the weekend, America discovered his affinity for Nilla Wafers…and now, they love those even more.

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THIS JUST IN: Study Says ‘Cheap, Fast Food Could Contribute to Obesity’

THIS JUST IN 2I know, right?!

I mean in this world of microwavable news and drive-thru headlines, you would think this country would not have missed this before now. Fret no longer, fellow Americans. The American Cancer Society (ACS) has put those fears to rest, thanks to its latest press release.

In this “groundbreaking” release, the ACS cites a review that says fast food and its dastardly inexpensive price points are to blame for obesity.

Reasons for this rise in obesity have been suggested in the review, such as “snack food, automobiles, television, fast food, computer use, vending machines, suburban housing developments, and portion size.”

*facepalm*  Read more

9 Brands that Kicked Off Summer on #MemorialDay Social Media Style

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Despite any proclivity there may be in the world to resist the commercialization of Memorial Day, the push to sell mattresses, cars, and stuff will always happen on this day.

Why? Summer has arrived and all is right with the world. It’s in the air. People want to go out, spend money, and forget how difficult school and being stuffed in a cubicle can really feel.

Sunblock and swim suits, grills for the house and your teeth, and that convertible is starting to look all the more tempting this time of the year. Naturally, there are some brands that kick off the summer festivities better than others. And for your reading pleasure, your friends at PRNewser has nine that did it just right.

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Apocalypse Watch 2014: Time Begins Selling Ads on Its Cover

Time_ResponsiveIt has been 91 years. More than nine decades that the weekly stalwart of news and current events has come to us with gripping articles, stunning pictures, and the epitome of journalism. Selling its soul was the last thing anyone thought Time magazine was capable of doing.

And then the Internet happened, which changed the landscape of print journalism forever.

To wit, we have the latest sign of the Four Horsemen riding over the horizon bring the judgment with them in their saddlebags. Yes, PR professionals. Time magazine is finally selling advertising spots on its hallowed cover. The horrifying proof is after the jump… Read more

Yet Another Study Downplays the Value of Paid Media

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It doesn’t really speak to me.

Yesterday we posted on a Kentico survey revealing that the public, while skeptical, is willing to place some of its invaluable trust in that magic cure-all we call “content marketing.”

Now who does the public not trust? You guessed it: marketers and advertisers!!

Another study released today by research consultancy Insights in Marketing that surveyed nearly 3,500 consumers actually came to some interesting conclusions.

Stick with us here…

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SURVEY: The Public Is Mostly OK with Content Marketing

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So. Much. Content.

Good news for those with a stake in that endlessly evolving practice we call “content marketing”: the public has accepted it. For the most part. With conditions.

As we all know, the average Joe Smith’s trust is a fickle thing, and it can easily be lost. Still:

“74% of the general public trusts content from businesses that aim to educate readers about a particular topic”

A soon-to-be-released survey performed by CMS software producer Kentico tells us more. HINT: the key word in that previous line is “educate”…

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Lunar Advertising: Japanese Company to Launch Can of Soda to the Moon

LUNAR DREAM CAPSULE PROJECT | キミの夢を、月に届けよう。

Japanese soda company Otsuka is about to take “one giant leap” for advertising.

The moon’s surface, once described by Neil Armstrong as “magnificent desolation,” is about to become a bit less desolate thanks to a 2.2-pound titanium capsule filled with “powdered sports drink and children’s dreams,” which the beverage maker, in partnership with Pittsburgh-based aerospace company Astrobiotic Technology, plans to bestow upon our lunar neighbor.

Astrobiotic is currently in competition for the $20-million Google Lunar X prize, which will be awarded to the first company to land a payload on the moon’s surface that can travel at least 1,640 feet and transmit high-definition images back to Earth. To fund such a project and to purchase a spot on a launch vehicle (which, in this case, is the Falcon 9 rocket designed by Elon Musk’s SpaceX), the company needs sponsors, and Otsuka has offered Astrobiotic a hefty half-million in exchange for a can of its Pocari Sweat sports drink acting as a stowaway. Read more

Kevin Bacon’s Brother and Oscar Mayer’s Turkey Bacon Team Up to Challenge Their More Famous Siblings

It’s tough to be the equally talented, more heart-healthy sibling of a famous celebrity; if you’re going to have to share their last name, shouldn’t you be able to share their spotlight, too? Now, the other Bacons (Kevin’s brother Michael and Oscar Mayer‘s turkey bacon) are teaming up to help make this underdog fantasy a Twitter-fueled reality.

Sure, Michael Bacon might be 50% of the band The Bacon Brothers, but Kevin is likely almost 100% of the reason people want to hear them play. And while turkey bacon is undeniably delicious, T-shirts, recipes, and burger joints all celebrate its porkier counterpart. This campaign aims to change all that.

The campaign urges people to celebrate the story of the #UnsungBacon by following Michael on Twitter, with the eventual goal of overtaking his movie-star-brother’s number of followers — a lofty goal to be sure, as Michael currently has 1,680 followers while Kevin boasts over 431,000. But Oscar Mayer, brand king of all processed meats, really believes in Michael (and its own product), and is determined to show the world the wonders of both. Read more

17 Brands That Called Their Moms on Mother’s Day

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We know you saw this one coming. Sunday wasn’t just Mother’s Day–it was the 100th time the United States has officially celebrated the holiday thanks to one Woodrow Wilson.

While the woman who petitioned the president to make the holiday official in honor of her own first lady may “despise” its “sappy commercialization”, many millions of Americans and the consumer brands that serve them are perfectly fine with it.

Here, then, are a few of the many that took advantage of the occasion.

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Beats by Dr. Dre: Is This How Apple Gets Its Groove Back?

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Somewhere Steve Jobs is bobbing his head to earbuds out of spite.

Last year, headlines began getting snippy with one of the most beloved brands in recent history as Apple sold what was reported as the largest corporate-bond deal in U.S. history at $17 billion of debt. Since then, a malaise has swarmed over the tech world as people drift to Android and hipsters continue to use Genius Bars as Bible study locations.

And then Dr. Dre came to the rescue?! This is the same producer from N.W.A. Dr. Dre, right? The dude from ‘The Chronic’ right? That Dr. Dre?

Yup, and there are 3.2 billion reasons why Apple wants him to keep their heads ringin’.

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