“Pinsperation.” It’s a thing. And brands are taking notice.
Pinterest has become a creative, direct way for brands to engage and inspire their fans and customers–a well-managed pin board can introduce new products, promote ideas, and reach new audiences. But one brand has taken the opportunity a step further by recognizing that inspiration is a two-way street; if a brand can inspire people through Pinterest, then it can also open itself up to be inspired.
Caribou Coffee, along with ad agency Colle+McVoy, has created a five-story-tall “Living Pinterest board,” and has parked it in the middle of the country’s largest shopping center, The Mall of America. The board features two large screens, which display photos from fans on Instagram and Twitter that are tagged with the hashtag #CaribouInspires. The coffee company has used the images and ideas from its customers as inspiration to create its new coffee, Real Inspiration Blend.
Speaking of “unapologetic” Barbie, observers have long argued that apparel and beauty brands play on their consumers’ own insecurities to move products—and research now confirms that it’s all true (surprise surprise).
The study in question, performed by the Canadian Review of Sociology, concluded that Lululemon and other “aspirational” brands succeed on the psychological level by “promoting a philosophy that blames people if their lives aren’t fabulous”—a philosophy that reaches directly into your wallet.
In a world in which ad campaigns are making headlines for saying “no” to Photoshop and some brands are committing to embracing broader, more realistic standards of beauty, others make no apologies in the face of many years of criticism for promoting unattainable, unrealistic ideals. So, we guess it’s about time two of those brands team up and defiantly, proudly, (bravely!) refuse to change. Or apologize. Together.
Aw, solidarity. How sweet.
A new campaign for Barbie will find the doll posing for her very own spread in the upcoming 50th installment of the Sports Illustrated Swimsuit Issue, along with the tagline “Unapologetic.” The magazine will also be bringing back other Swimsuit “legends” to celebrate its 50th issue.
If you were considering using an online compatibility service to help you find a date for Valentine’s Day, but are nervous you’ll end up with a dud, we have some good news for you; there’s at least one profile on OKCupid offering a companion that never disappoints–pizza!
Pizza Hut, in an aptly-timed effort to respond to the 10,000 social-media proposals it has apparently received from fans in 22 countries and every state except South Dakota over the past year (WTH, South Dakota?), has created a proposal-themed promotion via its very own account on OKCupid.
The brand’s “Self-Summary” reads as follows:
“Every day, fans tweet marriage proposals at @pizzahut. We’re flattered, and we’re into it.
But in our 55 years waiting for The One, we’d always pictured the big moment to be a little more… Great.
So we’re ready to find that someone to be involved in the Greatest Proposal Ever. We’re looking for someone who brings outrageous enthusiasm to the everyday moments; the one with a zany sense of adventure and a rad personality.
Flo‘s Facebook “Look Back” video is better than yours.
Why? Because like she memorably stated in a 2010 Progressive commercial, few things go so well together as “unicorns and glitter.”
After Progressive’s leading lady was conspicuously absent from the Super Bowl ad lineup, we were concerned she might be on her way out. But fear not, fellow Flo-fans! It looks as though our favorite crimson-lipped, insurance-pushing optimist is back — and ready to see your nostalgic Facebook video and raise you an epic, Unicorn-rights-centric one of her own.
And in case you somehow weren’t aware that Flo had her own Facebook page (where have you been?), the upcoming weekend is a perfect time to catch up on all the rhyming, randomness, and, of course, unicorns!
Here’s some research that goes against everything you thought you knew about marketing and social media: a paper published in Scientific American this week claims that “flirting increases loyalty” when it comes to brands’ relationships with consumers. Not only that, but interacting with other brands also encourages consumers to spend more money on their favorites.
That’s quite a conclusion, sir. Please do explain.
So your brand has made a huge blunder. How can you remedy the situation — and fast — to avoid losing your loyal customers?
One of the most important things you can do is to stay ahead of any potential negative stories on social media or cyberspace. Companies can achieve this by setting up Google alerts or even by simply using the Google search bar’s Autocomplete feature.
And if you find that the flub has gone public, it’s essential to have a well-conceived damage-control plan in place before taking that next step.
Sometimes the best fix to a problem is not to respond to the problem at all. Look to see if the offending website that hosts the negative comments about you will gain popularity by the rebuttals from the company or person trying to defend himself — if the site performs on other people’s comments it may be a good idea not to respond at all. Do not feed the fire. Some say the only three laws for reputation management are authority, authority, authority. The more authority you have, the easier it is to make a big difference in where the stories will rank on the search page results. One way to establish authority is through Google Authorship. Any complaints you respond to or original stories you create will appear higher in search.
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Remember when LEGOcame under fire for its LEGO Friends line, a collection geared toward girls (finally!), but which abandoned adventurous themes for a pastel color palate, taller and slimmer female minifigures, and cliche female-friendly scenarios like a suburban home, a beauty parlor and a horse stable? Well, despite the toy line being slammed as sexist and pandering (even spawning a hashtag movement to #LiberateLEGO), it has become a huge success.
But not all little girls are satisfied with the domestic-themed options the toy company offers them, and one little girl in particular has decided to make her very dissatisfied voice heard.
Seven-year-old Charlotte took it upon herself to write a strongly-worded letter to LEGO, criticizing the toy company for making more “boy people” than “lego girls,” and for sending boys on fantastic adventures while relegating girls to the mall and the beauty parlor.
“My name is Charlotte. I am 7 years old and I have LEGOs, but I don’t like that there are more LEGO boy people and barely any LEGO girls. Today I went to a store and saw LEGOs in two sections…All the girls did was sit at home, go to the beach, and shop, and they had no jobs, but the boys went on adventures, worked, saved people, and had jobs, even swam with sharks. I want you to make more LEGO girl people and let them go on adventures and have fun OK?!?”
You may have heard that there’s a sporting event coming up this Sunday and that every brand in the world wants to make the most of it.
Everyone in the PR/marketing/advertising world wondered whether this year’s decision to allow the public to watch full ads before the game would help the brands that participated, and a new survey from our friends at YouGov confirms that it did, indeed.
Doritos is the top “improver” in all three of the study’s categories: word-of-mouth, online buzz and, most importantly, purchase consideration. While YouGov notes that Doritos included kids and animals in three of its whopping five ”Crash the Super Bowl” ads, researchers credit this brilliant spot for the bounce:
OK, that was pretty good. More winners after the jump: