McDonald’s has introduced a new brand ambassador for its children’s Happy Meal, named Happy. It’s going to be nationwide on May 23 “and will encourage kids to enjoy fruits, vegetables, low-fat dairy and wholesome beverages such as water or juice.”
Of course, because the Internet shows no mercy, they jumped all over this new character. Example: “It’s the meal that eats you.”
Time points out that McDonald’s has a history of creating the brand ambassadors of people’s nightmares. Seriously, take a minute to look at the creepy poop pile that once was Grimace. Also, that article reminds us about the Quizno’s radioactive rat that it used to sell sandwiches before the company filed for bankruptcy.
We thought we’d help out with three tips for creating a mascot that doesn’t scare people.