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Campaign launch

WATCH: Direct Mail Coated in Catnip = Cracked-Out Cats (and Hard-to-Ignore Campaign)

Finally, an agency has figured out how to get old-fashioned direct (snail) mail noticed–coat the flyer in drugs, of course!

Okay, it’s not actually as bad as it sounds; Vancouver agency Rethink lived up to its name by rethinking how to get cat owners to pay attention to a flyer advertising kitty litter (by coating it with catnip). While such “junk mail” might usually be tossed into the recycling bin without a second thought, it’s rather difficult to ignore or throw away a piece of paper that your cat has latched itself onto with purring, drooling, trembling gusto.

While we likely won’t be seeing a human equivalent anytime soon (as the feds would probably frown upon flyers coated in ecstasy), we must say this is one creative campaign that’s hard to ignore.

WATCH: Organic Food Takes on Meaningless ‘All Natural’ Labels in Snarky Ad

pic_two-250x250We’ve covered many-a-story about the controversy surrounding food labeling and the meaninglessness of the “All Natural” claim. Everyone from grassroots organizations and political groups to concerned parents and food bloggers have taken various stands to educate the public on what’s really in their food. Now, the latest group to tackle the weighty subject is organic business.

In a thoroughly amusing The Office-style mockumentary starring Josh Childs, organic food growers slam the falsity of the “All Natural” label and its sinister sibling “100% Natural,” and take a pretty good swipe at the ad industry while they’re at it. Read more

Caribou Coffee Builds Five-Story-High Pinterest Board in Mall of America

Caribou Coffee Builds Five-Story-High Pinterest Board in Mall of America - PRNewser“Pinsperation.” It’s a thing. And brands are taking notice.

Pinterest has become a creative, direct way for brands to engage and inspire their fans and customers–a well-managed pin board can introduce new products, promote ideas, and reach new audiences. But one brand has taken the opportunity a step further by recognizing that inspiration is a two-way street; if a brand can inspire people through Pinterest, then it can also open itself up to be inspired.

Caribou Coffee, along with ad agency Colle+McVoy, has created a five-story-tall “Living Pinterest board,” and has parked it in the middle of the country’s largest shopping center, The Mall of America. The board features two large screens, which display photos from fans on Instagram and Twitter that are tagged with the hashtag #CaribouInspires. The coffee company has used the images and ideas from its customers as inspiration to create its new coffee, Real Inspiration Blend.

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‘Unapologetic’ Barbie to Appear in Sports Illustrated Swimsuit Issue

Embargoed_Barbie_2014_Actual_SI_Spread_Image_2.11.14In a world in which ad campaigns are making headlines for saying “no” to Photoshop and some brands are committing to embracing broader, more realistic standards of beauty, others make no apologies in the face of many years of criticism for promoting unattainable, unrealistic ideals. So, we guess it’s about time two of those brands team up and defiantly, proudly, (bravely!) refuse to change. Or apologize. Together.

Aw, solidarity. How sweet.

A new campaign for Barbie will find the doll posing for her very own spread in the upcoming 50th installment of the Sports Illustrated Swimsuit Issue, along with the tagline “Unapologetic.” The magazine will also be bringing back other Swimsuit “legends” to celebrate its 50th issue.

Now check out what a Mattel spokeswoman said about the campaign:

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U2 to Unveil New Song During Super Bowl Spot, Offer Free Downloads to Benefit (RED)

a812d18636ceff861a80c8920a9dedc6Come Super Bowl Sunday, you may be buying many things–beer, chips, a box of ever-elusive Velveeta, or even David Beckham’s underwear–but U2 and AIDS charity (RED) are hoping you’ll also choose Sunday as the day to download the band’s new song, “Invisible” (for free!).

During a commercial break in the big game, the song will premiere in an edited version of its music video, after which, “Invisible” will be available for free download on iTunes for a 24-hour-period. Every time the song is downloaded during those 24 hours, Bank of America will make a $1 donation to (RED)–up to a total of $2 million. All the funds will go to the Global Fund to Fight AIDS, Tuberculosis and Malaria.

The promotion is the launch of a new partnership between the banking giant and (RED), which, since it was founded by Bono and Bobby Shriver in 2006 with the aim of engaging businesses in the fight against AIDS, has teamed up with big-name brands like Apple, Starbucks and The Gap to raise more than $240 million for the Global Fund. Read more

Agency Asks Aspiring Creatives for 10-Second Pitches via Snapchat: The Job Interview for the Twitter Generation?

The Snapchat PitchKids these days. All they do is take selfies and share ridiculous, self-made videos on Snapchat. How will they ever amount to anything?

Why, by sharing ridiculous self-made videos on Snapchat, of course!

DDB Oslo is inviting students from around the globe to share their creative genius (and penchant for brevity) with the agency’s “Snapchat Pitch” campaign. “Great ideas can be explained in a sentence,” says the contest’s website, which urges aspiring creatives to squeeze an epic idea into a ten-second masterpiece.

DDB Oslo’s creative department will then watch every single ten-second pitch (weed out the inevitable porn, pranks and pet videos), and select a grand prize winner, who will be flown to Oslo for an interview.

No need for an impressive portfolio and a multi-year struggle to become the next Peggy Olson! All you need is a rockin’ idea, a smartphone, and ten awesomeness-packed seconds (if that sounded like a gross pickup line, it wasn’t our intention). Read more

David Beckham: Covered or Uncovered? Fans Can Now Vote for Ending of H&M Underwear Ad

We recently brightened your day and renewed your hope for the future by telling you that David Beckham would be appearing on your TV screen in his H&M skivvies sometime during the Super Bowl. The first interactive spot of its kind, the ad will allow owners of Samsung Smart TVs to purchase underwear with a few clicks of their remote controls. But if you don’t have a Smart TV, fret not; the ad just got a bit interactive for you, too–albeit, still not in quite the way you’re probably hoping.

H&M announced that, starting today, fans can vote on the ending of the commercial, directed by action movie maker Nicholas Winding Refn. There are two potential endings, tantalizingly titled #covered and #uncovered, and you can vote for your favorite on the retailer’s website.

Fair heads-up: If your initial instinct is to vote “uncovered,” you should know that, after checking out the website, I found that (of course), the super-provocative words actually have little to do with the soccer star’s stage of undress; he is, in fact, in his underwear regardless (cue collective sigh of relief). Plus, even if that were what we were voting for, after watching the teaser (below), I have to admit that he looks so damn good putting his shirt back on, I’d be happy either way.

Aerie Commits to Photoshop-Free Lingerie Ads, Draws Mixed Reactions

aerie-0Every time I scroll through the Victoria’s Secret website on the hunt for a new bra or a pair of yoga pants, I feel a wider range of mixed emotions than should ever accompany the purchase of anything but a pregnancy test.

After somewhat unwillingly feasting my eyes on the ridiculously retouched images that were once, presumably, pictures of human beings, I feel disgusted by a culture that so drastically alters women’s bodies to sell fashion; I feel ashamed that I am supporting this concept by buying the damn yoga pants; and I feel a certain maniacal glee that results in out-loud laughter at how absurd some of the particularly horrendous botch jobs are–clearly-missing ribs, grotesquely-stretched legs and necks, and, sometimes, body parts that don’t even seem to connect to each other.

By the end of my transaction, however, I sigh with a sense of heavy acceptance that this is “just how it is,” and then feel a bit angry and guilty about that acceptance.

All just to buy some underwear.

Read more

Lay’s Revives ‘Do Us A Flavor’ Contest: Sushi-Flavored Chips, Anyone?

All hail the return of Lay’s uber-successful crowd-sourced product-development promotion, Do Us a Flavor! In case you’ve forgotten, this is the contest that urges chip-lovers to get creative by suggesting new and outrageous flavors that will then be voted on by fellow customers, ultimately yielding tangible, edible versions of the top contenders. Oh, and there’s the small matter of the million-dollar prize money.

Last year’s winners were Cheesy Garlic Bread, Sriracha, and Chicken & Waffles, and if the recent submissions are any indication, this year’s contest is shaping up to be even stranger (read: more awesome) — Wisconsin Beer Brats, Coconut Sprinkle Birthday Cake, Bacon, and Spicy Crab Cakes are just a few of the possibilites you can vote for on the microsite.

And in case you’re in need of a little inspiration, Lay’s new TV spot is sure to get the creative (and perhaps digestive?) juices flowing — Sushi-flavored chips, anyone?

Adventures in (Guerilla) Marketing: Devil Baby Wreaks Havoc on NYC

Devil Baby Attack - YouTube-1Is it just us, or does virtually every trailer for a supernatural horror movie look exactly the same? Someone’s possessed, something jumps out at the screen, there’s a lot of flashing and a lot of screaming, blah, blah — in other words, they’re often fairly easy to ignore and are almost immediately forgotten.

But when a demon-spawn infant comes rolling up to you in a seemingly-possessed stroller and projectile vomits on your shoes as you’re heading out for your morning coffee, not only are you suddenly paying quite close attention, but the experience isn’t likely to slip your mind anytime soon. Especially when your hilarious reaction is caught on camera and shared with the world on Youtube.

The grotesque animatronic child in question was unleashed on New York City as a promotion for the upcoming Eli Roth film Devil’s Due, set to be released Friday. While, come Friday, the unsuspecting victims of this guerilla marketing tactic might still be too traumatized to leave their homes, let alone see the movie, the video has already racked up nearly 5 million views on Youtube. (Watch the video after the jump) Read more

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