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Career Development

Score That Job: Lippe Taylor

Looking for a new job but getting frustrated? Are you trying to figure out who you need to talk to? What does a company really mean when they say they “work hard and play hard?”

In this episode of “Score That Job,” career expert, author and mediabistro editor Vicki Salemi sat down with Lori Rubinson of Lippe Taylor, a New York agency with clients like IKEA and Elizabeth Arden that focuses on women through public relations, advertising and social marketing.

>You may remember Lippe Taylor from an episode of “Cubes”: Cubes: Office Tour of PR Agency Lippe Taylor

Find out why they’re looking for someone who is creative, not “boring” nice and how you can “Score That Job.”

You can view our other MediabistroTV productions on our YouTube Channel.

Affect’s ‘New York Job Project’ Turns the Application Process Social

Current PR students and recent college grads: are you stressed about turning your great internships into a full-time entry-level gig? Do you embody the phrase “shameless self-promotion”? Are you an expert in all things social media? (Come on, you know you are.) If you answered “yes” to any of those three questions, then you may be an ideal candidate for Affect PR‘s “New York Job Project“–a program designed to simultaneously encourage talented applicants and promote the firm itself by “crowdsourcing” the hiring process.

This all started more than two years ago when Affect, a small-ish Manhattan firm, started the “New York Intern Project” because, according to president and founder Sandra Fathi, they were “having trouble attracting interns in one of the country’s most competitive markets.”

Applicants’ resumes often boasted of college gigs with brands like MTV, Def Jam and Glamourbut Affect wanted to find dedicated public relations professionals. Affect’s b2b (that’s “business to business”) services are crucial to the industry at large, but they’re also not quite as flashy as those big names–so Fathi created the intern project in order to “make [the internship] more attractive to people around the country.”

A quick look at 2011′s entries will tell you that the project worked better than expected.

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Want to Manage Social Media for Pizza Hut? Tell Them Why in 140 Seconds!

In what seems to be a combination PR stunt/staffing experiment, Pizza Hut announced that it will be choosing someone to fill its currently empty Social Media Manager of Greatness role (what, no ninjas?) at the upcoming South by Southwest Festival in a very…unconventional way.

In honor of the 140-character Twitter feed that the lucky winner will run, company reps will give applicants 140 seconds to perform what amounts to a personal “elevator pitch”, explaining exactly why they’re qualified to manage a brand with 166,000 followers and more than 10 million Facebook fans.

The chain’s PR director hopes to meet “the best and the brightest” among the thousands of media fanatics attending the festival. In explaining his team’s thinking, he says: “The time you have to tell a story, engage a customer or leave a lasting impression on someone socially has shrunk to seconds”–so he wants someone who can make his or her case in just over two minutes with nothing more than a smartphone and an acceptable ID.

Of course, hopefuls can apply for the position in more traditional ways as well, but who’d want to do that? Here’s the job description, redirected from the URL “BecauseImGreat” in case you missed the point.

So is anyone up for the challenge this Sunday at the Austin Hilton? And will there be perfume?

No, the Press Release Is Not Dead

We’ve recently noticed a good deal of dialogue about the future of the press release. Some seem to feel that the press release–with its self-lauding and company-specific spin–is, for all intents and purposes, irrelevant in a media world that runs on in-the-minute social media. Others, however, feel that PR professionals may simply need to tweak the way they approach both the releases themselves and the journalists they pitch. We tend to find ourselves in the second camp.

Lisa Gerber of Big Leap makes some good points in her recent blog post on the subject. While she concedes that journalists are wary of PR-generated press releases because of potential bias, she still feels that writing them and putting them out there is worth it–assuming you have your finger on the pulse of the audience you want to reach and an understanding of what writers do and do not find newsworthy.

“…please, stop asking your PR agency to crank out another news release on the upgrade of your manufacturing equipment; something in which only your mother and your CEO will take interest…”

Amen! The more spammy/niche/look-what-we-can-do information you send, the less likely writers and editors are to pay attention when you send them something that’s actually relevant to their audience.

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Score That Job: Rubenstein Public Relations. Watch The New Show From MediabistroTV!

Looking for a new job in PR? Are you feeling bruised and battered from pounding the pavement without results?

“Score That Job” is a new show from mediabistroTV that will guide you through the never ending maze of online resumes, emails to nowhere and phone calls that go unanswered. Join career expert, author and mediabistro editor Vicki Salemi as she gives you the inside scoop on how to “Score That Job.”

In this episode, Vicki finds out what it takes to get hired at New York PR shop, Rubenstein.

You can view our other MediabistroTV productions on our YouTube Channel.

Three Tips to Take Your Personal Brand to the Next Level

You know that saying about the cobbler’s children — they have no shoes. PRs spend so much time promoting their clients sometimes they forget about their personal brands.

Sure, you’re on Twitter, LinkedIn, and Facebook. Your info is up-to-date. Your resumé is filled with error-free copy. But these days, there’s more to personal branding than that.

We asked Jaunique Sealey to share a few tips to help you take your personal brand to the next level. Sealey is an independent consultant who works with brands around the world, and is the author of Piece of the Fame: Rockstar Social Media Marketing for Everyone.

Remember: You don’t need to be actively looking for a job to put your best foot forward. Click through for more.

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Career Development Series: Tips for Finding the Firm That’s Right For You

Having a job is important, but having the right job is equally important. The PR industry is filled with firms large, small, and everywhere in between. Moreover, they’re working with different clients, are staffed with people that have varying priorities, and have created a unique style that makes finding the right firm kind of like finding the right boyfriend or girlfriend. Do you have things in common? Are you heading in the same direction? Do you both like watching Bravo reality shows and sports?

Oh… yeah… right. PR jobs. Gotta find the right firm. How do you do that? Start at the start.

“Looking for a job should be a job,” says Margarita Miranda-Abate, SVP of the consumer lifestyle practice at Kaplow. “Why are you not happy where you are? What’s not fulfilling you? You should know why you’re making the switch.” In other words, take some time for introspection to determine what you’d like to do. Having a good grasp of what the goal is will make achieving it possible.

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Career Development Series: Turning Your Non-Traditional Skills Into PR Assets

There are many people working in PR who started out doing something completely different. And many people who may be looking for ways to bring their un-PR-like skills to the public relations industry.

In the second of our four-part career development series, we discuss how one can take those non-traditional skills and turn them into PR career gold. Even if you’re already working in PR but have a hidden talent that you’d like to put to use in your career, this could be helpful.

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Career Development Series: Turning Your PR Internship Into a Full-Time Job

Welcome to the first of PRNewser’s four-part “Career Development Series.” Over the next four Wednesdays, we’ll be exploring some of the career development issues that PRs at different levels in their careers are faced with.

This week, we’re starting at the start: how to turn that internship into a full-time job. We talked with firm execs and a former intern who actually made the leap to learn the best ways to make this happen. What we found out is that interns have a responsibility to the firms they’re interning with, and PR agencies have a responsibility to their interns, a point that sometimes gets overlooked.

Click through for more.

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