TVNewser Show TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Digital

Here’s How NOT to Respond to a Copyright Issue: Magazine Sends Photographer Profanity-Laced, Threatening Email

We’ve been following Adweek‘s coverage of a he-said-she-said fiasco too bizarre to be ignored, and now that both parties have provided the news source with conflicting statements, the behavior of the magazine involved seems to have gone far past questionable and has entered the realm of actively self-destructive. In fact, if PR failures were presents, this debacle would be the gift that just keeps on giving.

Kathy Shea Mormino, who runs the popular backyard chicken website The Chicken Chick, says it all started when a fan alerted her that one of her copyrighted photos appeared on Survival Magazine‘s blog and Facebook page. As the magazine had not asked her permission to use her photograph, Mormino says she sent a Facebook message and an email to the publication, explaining the situation and requesting that her image be removed. When the magazine did not respond to her messages or take down the picture, Mormino filed a copyright infringement complaint with Facebook, which led the social network to remove the photo from the magazine’s Facebook page.

The magazine’s response to Mormino’s actions shocked her so much, that she shared it (along with the below screenshot as proof) with her fans on her own Facebook page, saying, “THIS is the email I just received from Survival Magazine. What on earth is WRONG with some people?!”

chcken-photo-hed-2014_0-1

Read more

Caribou Coffee Builds Five-Story-High Pinterest Board in Mall of America

Caribou Coffee Builds Five-Story-High Pinterest Board in Mall of America - PRNewser“Pinsperation.” It’s a thing. And brands are taking notice.

Pinterest has become a creative, direct way for brands to engage and inspire their fans and customers–a well-managed pin board can introduce new products, promote ideas, and reach new audiences. But one brand has taken the opportunity a step further by recognizing that inspiration is a two-way street; if a brand can inspire people through Pinterest, then it can also open itself up to be inspired.

Caribou Coffee, along with ad agency Colle+McVoy, has created a five-story-tall “Living Pinterest board,” and has parked it in the middle of the country’s largest shopping center, The Mall of America. The board features two large screens, which display photos from fans on Instagram and Twitter that are tagged with the hashtag #CaribouInspires. The coffee company has used the images and ideas from its customers as inspiration to create its new coffee, Real Inspiration Blend.

Read more

Pizza Hut Joins OKCupid to Find ‘The One’

OkCupid | PizzaHutIf you were considering using an online compatibility service to help you find a date for Valentine’s Day, but are nervous you’ll end up with a dud, we have some good news for you; there’s at least one profile on OKCupid offering a companion that never disappoints–pizza!

Pizza Hut, in an aptly-timed effort to respond to the 10,000 social-media proposals it has apparently received from fans in 22 countries and every state except South Dakota over the past year (WTH, South Dakota?), has created a proposal-themed promotion via its very own account on OKCupid.

The brand’s “Self-Summary” reads as follows:

“Every day, fans tweet marriage proposals at @pizzahut. We’re flattered, and we’re into it.

But in our 55 years waiting for The One, we’d always pictured the big moment to be a little more… Great.

So we’re ready to find that someone to be involved in the Greatest Proposal Ever. We’re looking for someone who brings outrageous enthusiasm to the everyday moments; the one with a zany sense of adventure and a rad personality.

Read more

Sheryl Sandberg and Getty Images Want Stock Photos to Be a Little Less Sexist

Here’s a story that most people working in digital media should appreciate.

Sheryl Sandberg of Facebook/Lean In—or someone in her employ—recently noticed that the existing stock image catalog doesn’t offer a whole lot of variety when it comes to professional womenNew York magazine recently made light of this fact, but we’ll just present the “public relations professional woman” below (and this pic is relatively tame):

shutterstock_56299657

Looks like they have a point.

Now click through for an example of Getty Images‘ new and improved stock pics from yesterday’s New York Times slideshow

Read more

STUDY: 21% of Users Write Reviews for Products/Services They Have Never Tried

negative-reviewSometimes, products, services and companies fully deserve the harsh reviews they may get online–bad service, shoddy products and questionable business practices are all valid reasons to call out the culprits and warn others away from a potentially negative experience. Not only can such reviews act as a public service, but some are hugely entertaining (you’ve seen Amazon’s review page for these Haribo gummy bears, right?).

But what if the online reviews upon which customers are basing purchasing decisions are totally fabricated?

According to recent YouGov research, a surprising 21% (one fifth!) of Americans who have reviewed a product or service online say they have done so without ever buying, using or trying that product or service. Who would do this, you ask? Surely this is the behavior of young, bored, immature kids, right? Wrong. We’re talking adults, here. And not just any adults–parents. Read more

Agency Asks Aspiring Creatives for 10-Second Pitches via Snapchat: The Job Interview for the Twitter Generation?

The Snapchat PitchKids these days. All they do is take selfies and share ridiculous, self-made videos on Snapchat. How will they ever amount to anything?

Why, by sharing ridiculous self-made videos on Snapchat, of course!

DDB Oslo is inviting students from around the globe to share their creative genius (and penchant for brevity) with the agency’s “Snapchat Pitch” campaign. “Great ideas can be explained in a sentence,” says the contest’s website, which urges aspiring creatives to squeeze an epic idea into a ten-second masterpiece.

DDB Oslo’s creative department will then watch every single ten-second pitch (weed out the inevitable porn, pranks and pet videos), and select a grand prize winner, who will be flown to Oslo for an interview.

No need for an impressive portfolio and a multi-year struggle to become the next Peggy Olson! All you need is a rockin’ idea, a smartphone, and ten awesomeness-packed seconds (if that sounded like a gross pickup line, it wasn’t our intention). Read more

David Beckham: Covered or Uncovered? Fans Can Now Vote for Ending of H&M Underwear Ad

We recently brightened your day and renewed your hope for the future by telling you that David Beckham would be appearing on your TV screen in his H&M skivvies sometime during the Super Bowl. The first interactive spot of its kind, the ad will allow owners of Samsung Smart TVs to purchase underwear with a few clicks of their remote controls. But if you don’t have a Smart TV, fret not; the ad just got a bit interactive for you, too–albeit, still not in quite the way you’re probably hoping.

H&M announced that, starting today, fans can vote on the ending of the commercial, directed by action movie maker Nicholas Winding Refn. There are two potential endings, tantalizingly titled #covered and #uncovered, and you can vote for your favorite on the retailer’s website.

Fair heads-up: If your initial instinct is to vote “uncovered,” you should know that, after checking out the website, I found that (of course), the super-provocative words actually have little to do with the soccer star’s stage of undress; he is, in fact, in his underwear regardless (cue collective sigh of relief). Plus, even if that were what we were voting for, after watching the teaser (below), I have to admit that he looks so damn good putting his shirt back on, I’d be happy either way.

Pope Francis: ‘The Internet Is a Gift from God.’

pope-francis-internetThat sound you heard was St. Peter’s Basilica asking, “Has he ever heard of the Internet?” 

The Pope is no stranger to making friends. Our fearless leader has been enjoying “Pope Francis: The PR Guy” series since the puff of white smoke went sailing into the March sky of Vatican City making Jorge Mario Bergoglio into the man, the myth, the legend.

Il Papa has not only made himself a friend to the common man, but also the digital one with his handle @Pontifex, which now has more than 3.5 million followers. So, an acolyte of his would think he’s savvy about the Web. And then, he says that?! 

Read more

Amazon Gets All Nostradamus-Like With Its ‘Anticipatory’ Shipping

amazon anticipation

When Amazon.com tells you it’ll be there before you know it, they ain’t screwing around!

Amazon’s latest move in the customer service one-upsmanship game comes right out of a George Orwell novel. According to Digital Trends, the company recently patented a new system called “anticipatory package shipping.” [Cue Close Encounters of the Third Kind music here.]

What does it mean? As Steve Jobs once said, “People don’t know what they want until you show it to them”—and Amazon knows exactly what you want. I know, right?!

Of course, Amazon’s patent doesn’t divulge how the company intends to freak the hell out of its online consumers, only that it plans to do so successfully.

We’ll tell you more after the jump, because we know what you want, too…

Read more

Super Bowl Highlight: Buying David Beckham’s Underwear With Your Remote

David-Beckham-launches-hi-007

At some point during this year’s Superbowl, David Beckham will appear on your screen in his underwear.

Do I have your attention?

Good, because for those of you with a Samsung Smart TV, it gets even better — thanks to the first television spot of its kind, you’ll actually be able to interact with what you see on screen…albeit, probably not in quite the way you’re hoping.

While Beckham models H&M‘s underwear line during the retailer’s Superbowl ad, presumably-hypnotized viewers will be able to purchase the product (the underwear, not the model) by using their remote to navigate a pop-up menu that will appear on the side of the screen.

But in a world of insta-purchases being made on mobile devices all the time, is there a place for interactive TV ads? Mike Fitzsimmons, CEO of Delivery Agent, the agency behind the ad, certainly seems to think so. Read more

<< PREVIOUS PAGENEXT PAGE >>