At some point during this year’s Superbowl, David Beckham will appear on your screen in his underwear.
Do I have your attention?
Good, because for those of you with a Samsung Smart TV, it gets even better — thanks to the first television spot of its kind, you’ll actually be able to interact with what you see on screen…albeit, probably not in quite the way you’re hoping.
While Beckham models H&M‘s underwear line during the retailer’s Superbowl ad, presumably-hypnotized viewers will be able to purchase the product (the underwear, not the model) by using their remote to navigate a pop-up menu that will appear on the side of the screen.
But in a world of insta-purchases being made on mobile devices all the time, is there a place for interactive TV ads? Mike Fitzsimmons, CEO of Delivery Agent, the agency behind the ad, certainly seems to think so. Read more