The relationship is fairly straightforward: Edelman will use Poptent’s considerable talent pool to complement the video savvy of its sister company MATTER, Inc. and more aggressively promote its own clients. The two brands aren’t strangers — they recently worked together on ToGetHerThere, a PSA campaign celebrating the 100th anniversary of the Girl Scouts of America. So why did they choose this moment to join forces? Read more
Wahlberg’s primary role will be to serve as the public face of MARKED™, a new line of “performance nutrition products” supposedly developed by “leading GNC scientists and wellness experts” in order to meet Mark’s own exacting standards for physical performance.
The Oscar-winning star of films like “The Fighter,” “Boogie Nights” and the Reese Witherspoon showcase “Fear” guarantees fans and fitness buffs that his line of multi-vitamins, powders, protein bars and other supplements will provide a needed edge to both dedicated athletes and weekend warriors who aspire to achieve their sky-high fitness goals.
Internet security provider Norton has chosen Edelman as global AOR for the company’s Symantec Consumer Business unit. The firm has been working with Norton since 2008 on awareness efforts that focused on cybersecurity. Edelman’s work on the account will span 35 countries across EMEA and the Americas. The firm’s technology and consumer practices are handling the business.
Edelman has restructured its management team and employee lineup in Russia, prompting push back from Russia’s Solidarity trade union.
The firm’s Moscow office will now focus on practice areas including technology, consumer, and healthcare. Kerry Irwin, who’s worked in the Russian PR industry for more than a decade, has been appointed general director of the Moscow office. Irwin takes over from Veronica Moihseeva, who sold her firm Imageland to Edelman in 2008 and had been working there ever since.
Natalya Malyova has been hired as SVP in charge of the tech and digital practices. And Svetlana Plotnitskaya, who has been with the firm for 14 years, has been named SVP.
The office has also laid off 11 of its 55 staffers.
Edelman vet Nancy Turett is stepping down from her position as chief strategist of the Health and Society group to launch her own consultancy and serve as a part-time senior advisor for Zeno Group. She’s been with the firm for 23 years and was the founder of Edelman’s global health practice in 2000.
During the course of her career with the firm, she’s worked in London, Paris, and New York; led the health group in New York; helped with the company rebrand in 2002; and was a chairperson for Canada and Latin America. More recently, Turett hosted a health event at the Edelman New York HQ in March tied to the firm’s most recent Health Barometer. (We tweeted about it. Be sure to follow us!)
Edelman has launched its eighth global practice, Business + Social Purpose, which will bring together the CSR, sustainability, and citizenship areas under one umbrella. The new practice will be led by global practice chair Carol Cone, who will work with regional leaders and 125 staffers to serve companies, NGOs, nonprofits, and other organizations.
The practice will provide services including brand and corporate citizenship strategies, reputation and image management, and sustainability. Clients include Adobe, Brita, PNC Financial Services, and Southwest Airlines.
Besides the services offered to others, the firm launched Edelman Citizenship in July of last year, which published its first Global Citizenship Report and donated $5.1 million in cash and pro bono services.
After the jump, we’ve got a few infographics with results from the 2012 Edelman goodpurpose study.
Edelman has launched a global CEO and executive position offering that will help execs with external relations and branding, organize speaking engagements and other face-to-face opportunities, and provide media training and other preparations for appearances.
Justin Blake, previously MD of Edelman’s corporate and public affairs group in New York, will serve as global head of executive positioning. Edelman has had executive services, but, Blake told us via email, “we now have a global, unified approach to this work that enables us to share best practices, approaches, and expertise across the network.”
The move is based on Trust Barometer findings that show CEO credibility has taken a dip to 38 percent.
The Trust Barometer found that 50 percent believe employees are reliable sources of information about their companies. With that in mind, the employee engagement practice will zero in on ways to connect employees with the company, each other, and the public.
Strategies and services will focus on ways to use social media and intranets for comms purposes, content development, research and measurement via StrategyOne, and more. The practice will be led by Christopher Hannegan, EVP in Chicago, and Nick Howard, a director in London. Both execs are being promoted to practice chairs in the U.S. and EMEA respectively. Hannegan goes into further detail in the video above. Note: We like the lamp.
Results from Edelman‘s study “Privacy & Security: The New Drivers of Brand, Reputation and Action Global Insights 2012″ show that people are growing more concerned about data security and privacy. Of the 4,050 adults (18 years and older) who were surveyed, 68 percent say they think they’ve lost control over the ways that businesses use and share their information.
The study also found that about half of people shopping for a personal computer or smartphone, and 42 percent of those shopping for a tablet take data security into consideration before making a purchase.
These results cut across all industries and can have an impact on customer loyalty.
Daniel J. Edelman Inc (DJE) announced this morning that it has promoted Alan VanderMolen to vice chairman of the Edelman holding company. The move is an effort to build on the business’ holding company model with PR as the focus.
Looking back, Richard Edelman, CEO of Edelman and executive chairman of DJE, points out that “DJE was the original name of the company.” Over the years, Edelman has come to the forefront. Now, the company wants to diversify. Doing that requires “activating the holding company.”
“We want to make it clear to the marketplace that we want to compete with Omnicom, et. al. But they put at their center their advertising business and we put PR at the center,” said Edelman.
“We’re unique in being a PR-centered holding company. We’re an example for all the rest,” Edelman added.