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Entertainment

Good News: Pizza Guy from the Oscars Opening His Own Place

pizza guy oscars

Best delivery of his life.

It’s nice when 15 minutes of fame does not lead to a reality show and ending in a drunken stupor, don’t you think? In the world of good news and #PRWin, meet Edgar Martirosyan. In case his name doesn’t sound familiar, his fame should — he was the guy who delivered pizza to Brad Pitt, Harrison Ford, Julia Roberts, and Meryl Streep at the Oscars.

Yeah, that guy.

Thanks to that delivery, Edgar is taking the fame out for a spin and opening his own Neapolitan-style pizza restaurant called Wood (so yes, I’m partial).

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There’s a Petition to Get Beyonce and Jay Z’s Fake Movie Trailer Made Into a Real Movie

on the run tourRemember at the end of that star-studded trailer for Beyonce and Jay Z‘s “On the Run” concert tour where it says “Coming Never” in big flashing letters? Some fans aren’t happy about that. And what do you do nowadays when you’re disgruntled about the state of something? You start a petition.

The very demand from the Change.org document is simple: “Make a full length film for ‘RUN.’”

Folks, you really don’t want to see this movie. Though it’s great for Beyonce and Jay Z that they’re being asked.

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Pat Sajak to America: ‘I’d Like to Buy a Clue About Twitter and Climate Change’

the_pat_sajak_show-showFor decades, outside of a lapse in judgement to host a talk show (pictured here), Pat Sajak has been one of the most beloved individuals in TV history.

How hard is it to develop bad PR asking a woman to exercise her alphabetical skills and wear borrowed clothing? Not difficult at all.

And then, Pat Sajak discovered Twitter.

To wit, trolls showed up at his doorstep to play the bonus round any time he wished. He did this week when he decided that on behalf of ‘Wheel of Fortune’ fans everywhere, Pat Sajak has been quiet too long on … climate change?! 

Yeah, this happened.

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Tom Cruise Agrees: 2005 Was the Year Everything Changed for Entertainment PR

tom cruise tweetDo you remember the moment that everything changed in the world of entertainment PR? This LA Weekly story proposes it was the moment we started saying that Tom Cruise jumped on Oprah’s couch. The article makes the case that he didn’t do that, but the Internet made it so.

At that time, Tom Cruise had made some of the movies he’s most known for – The Color of MoneyRain Man, Top Gun, Born on the Fourth of July — and had been crowned the third Greatest Movie Star of All Time by Premiere magazine. That was also the point where Perez Hilton and other entertainment blogs were starting to make their mark. And the same month of Cruise’s appearance on Oprah, YouTube had been unleashed upon the world.

Up to this point, Cruise had been pretty conservative about speaking publicly outside of his film appearances. He also had a powerhouse publicist by his side, Pat Kingsley. Because she worked with a number of A-list stars and entertainment journalism was confined to the print pages of magazines like People, she was able to manage media coverage of her clients with a firm grip. If she wanted to shut something down, she could make a call and do it.

But the article points out the free-for-all that blogs and viral video made of celebrity media. Particularly because stars — not used to the round-the-clock brutal coverage — said and did things out in the open that they didn’t think would get out (or be of interest if it did).

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BAD PR: John Oliver’s GM Parody Highlights Real, Disturbing Details of Internal Company Practices

Let’s play a little game of word association, shall we? What comes to mind when you think of the following words: deathtrap; decapitating; grenade-like; powder keg; and rolling sarcophagus? If your answer to any of these is “a car made by General Motors,” then an internal GM memo specifically banning the use of these words (and over fifty others) must have failed.

This past Sunday on HBO’s “Last Week Tonight,” John Oliver delivered a scathing breakdown of a decade’s worth of disturbing internal PR practices at GM, and then — as the final nail in the rolling sarcophagus — showed a pitch-perfect parody of a GM ad. And in case not enough people subscribe to HBO for this clip to contribute to the company’s already-sticky PR problem, the network has made the video available on YouTube (where it has already been watched almost 700,000 times).

Just like in Shakespeare, the fool often speaks the truth more boldly and honestly than anyone else, and in this case, while viewers may be laughing (we certainly are), they are most definitely not laughing with GM.

Bored on Your Lunchbreak? Chipotle Prints Literary Works on Bags and Cups to ‘Cultivate Thought’

chipotle-cups-hr-hed-2014Remember, as a kid, sitting at the kitchen table and reading the back of the cereal box over and over again? We don’t know about you, but once we had figured out the puzzles and read the stories, if there was still milk in the bowl, we’d move on to reading the ingredients — we needed to keep our eyes and brains busy while mindlessly munching on Cheerios.

Now, Chipotle is betting that we haven’t outgrown the impulse to scan for something to read while eating alone; next time you find yourself eating a burrito bowl solo, there will be no need to reach into your pocket for your phone or dig through your bag for your Kindle — works by literary giants will now appear conveniently on the bags and cups containing your culinary delights. Read more

UPDATED: ‘The Oatmeal’ Cartoonist Leverages Love of Tesla Motors to Support Nikola Tesla Museum

tesla-review-hed-2014

I’m a longtime fan of The Oatmeal, and particularly appreciate how cartoonist Matt Inman exuberantly describes and animates his unbridled passion for the things he loves — his dog, grammar, the fiendishly-terrifying Mantis Shrimp, etc.

As it turns out, Inman also happens to love Tesla — both the legendary inventor and the car company — and is attempting to leverage his love and endorsement of the latter to support a museum honoring the former.

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Samuel L. Jackson Accidentally Sparked a Social Media Campaign for the Porn Industry

charlie cometSamuel L. Jackson made a promotional appearance with the rest of the cast of Captain America: The Winter Soldier back in March when the cast (which also stars Anthony Mackie and Scarlett Johansson) was asked about the biggest pop culture innovations from the last half century. Sam Jackson’s response, according to The Washington Post: RedTube, a free online porn site.

Joking or not, this no doubt got a few laughs (and a few surreptitious head nods of agreement). But the porn industry doesn’t think it’s so funny. When people watch free porn, it means they’re not paying the industry for its product. Moreover, these sorts of free porn sites don’t monitor content for piracy.

So #PayForYourPorn was born. (BTW, that hashtag is NSFW.)

However, the porn industry is battling a stigma that is a huge hurdle to its campaign and an industry that isn’t nearly as regulated as the mainstream entertainment industry. Also, no one wants to pay for porn — or anything else for that matter — that they don’t have to.

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Hollywood, Marketing Execs Talk Trends in Branded Entertainment

Madison & Vine BookBrands partnering with entertainment outlets to produce content represent an effective, though selective phenomenon, according to entertainment executives at a recent Creative Week panel in New York. They were there to commemorate the 10-year anniversary of Scott Donaton‘s book, Madison & Vine that spotlighted the trend.

“It was about marketing in an end-user controlled world. It was initially fear-based, that TV viewers would skip ads because of the introduction of TIVO. The thought was that brands could say worthy things that are story-based”, explained Donaton, former editor of Ad Age, and currently global chief content officer at UM Studio.

Key takeaways revolve around the evolution and dynamics involved:

Defining moments of branded entertainment abound, especially BMW Films (aka the gold standard) and BMW videos featuring Daniel Craig as James Bond. The Restaurant TV show also broke new ground. “The show’s thesis was that restaurants were the new theatre”, said Ben Silverman, founder and chairman of Electus. Of course, it’s easy to see that now, but it was rather novel at the time. Among other notable collaborations are American Idol and Coca-Cola, The Biggest Loser and 24-Hour Fitness, and Transformers movie and Hasbro.

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Nintendo Responds to Petition Asking for Reinstatement of Same-Sex Relationships in ‘Tomodachi Life’ Game

Nintendo Strikes Down Gay Marriage Requests for Tomodachi Life - IGNJust weeks before Nintendo plans to release its life-simulation game Tomodachi Life in western markets, it has patched out a “bug” that allowed — as the company put it — “strange relationships,” AKA same-sex romances between characters. The decision has sparked an increasingly-popular online petition called Miiquality, which is asking Nintendo to reverse its actions.

Tye Marini, the 23-year-old Nintendo fan from Mesa, Arizona, who launched the campaign last month, said of his hopes for the 3DS game, “I want to be able to marry my real-life fiancé’s Mii, but I can’t do that…My only options are to marry some female Mii, to change the gender of either my Mii or my fiancé’s Mii, or to completely avoid marriage altogether and miss out on the exclusive content that comes with it.”

In response to the petition and growing controversy, Nintendo released a statement, saying:

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