As New York Fashion Week (NYFW) revamps and streamlines, a locally based fashion organization is planning another option. From January 23-February 16, Manufacture New York (MNY), a fashion incubator and small run production facility, in partnership with retailer Adorama, will host MNY55, an integrated showroom, retail and event space concept in the Flatiron area. And during an 8-day event from February 5-12 called LAUNCH NYC, the venue will also incorporate live runway shows. Both initiatives will spotlight independent national and local fashion designers.
A different take on New York Fashion Week: “It’s a downtown space for up-and-coming designers, an effort to reinvent Fashion Week with a “more sane approach, that’s more dynamic, accessible, transparent and interesting,” said Bob Bland, MNY’s CEO and founder, during a press preview on Monday. As she noted, NYFW has experienced several issues during the past five years.
A brief recap of the buzz about official NYFW: As chronicled by PRNewser, the event has grown too big for individual brands, and generated too many would-be press attendees, event crashers and scenesters. Production in the tented venue has become costly, scheduling conflicts have occurred and there’s a delay between runway shows and clothes being available for purchase. Sponsor IMG has sought more control in 2014 with tighter press credentialing.