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Holidays

STUDY: The 2013 Cost of the ’12 Days of Christmas’ Because Inflation

Source: Emag.co.uk

Ah, yes. It’s the most wonderful time of the year.

That is, until it’s time to pay those damn bills. Then, you begin to consider actually moving to the North Pole because you can get some cheap real estate up there. Why? You are about to be evicted when the IRS comes knocking. (Gotta love those audits.)

Anywho, every year around this time, PNC Wealth Management gets their 15 seconds of fame. It’s well deserved because these are the capricious and inventive folk who post the annual Christmas Price Index, otherwise known as the “Real Cost of the 12 Days of Christmas.” And yes, it went up … againRead more

THIS JUST IN: Meet the Real Pancho Claus from the South Pole

THIS JUST IN 2Just when I thought I have seen every holiday, Kwanzaa, Hanukkah, Christmas, Yule, Eid al Fitr, Solstice story out there, comes this one from the South Pole. You know, from the other side of the frozen tracks?

(BTW, with apologies to Megyn Kelly of FOX News and Phil Roberston of “Duck Dynasty” fame celebrating a very White Christmas, did I get everyone there?)

That’s right, kids. According to most families in high society, here is another reason to lock up doors and bar your windows during the holidays … meet Pancho Claus. Oh no, he’s very real. And you will so dig him!

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STUDY: How Much Money Would Santa Claus Make?

Santa Money

How much would this guy earn? Here’s a hint: Lo-Lo-Lo

This economy sucks. First, layaway shoppers have to stress about getting their kids’ gifts in time, unless the appropriately dubbed “Layaway Santa” shows up on his Mercedes sleigh. The price of gas is still north of $3 a gallon promising to never return to pre-apocalypse affordable rates. And now, thanks to this comprehensive study we read in CNBC, Santa is straight-up getting hosed on his salary at the North Pole!

Before the jump: Parents, you’re welcome. Now you have an out why little Johnny didn’t get that ridiculously priced XBOX ONE. Because Santa can’t afford the damn gas.

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#PRWin: ‘Layaway Santa’ Rings Up $20K for Walmart Shoppers

secret-santa-walmartAttention Walmart Shoppers: Your favorite discount store hasn’t had a slew of great news lately. In fact, you could fill one of its 18-wheeler trucks full of the bad PR they’ve collected recently.

From a food drive for its destitute hourly employees to deciding those hourly workers need to work on Thanksgiving, a lovely hashtag #WalMartFights and a disabled wrestler being banned from Walmart for life, all Walmart stories seem to suck out loud this time of the year.

The store that can’t seem to win during the holidays needed a little Christmas magic from the jolly old fat man to make positive headlines.

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PR Win: Company’s Zinger of a Reply to Angry Customer’s Facebook Rant Goes Viral

liberty-response-hed-2013_0It’s so easy (and usually consequence-free) for a dissatisfied customer to hurl a sputtering rant at a company via social media, a few simple facts are often forgotten: 1. There are exceptions to the rule that the “customer is always right”; 2. There are often real human beings who run and monitor those social media pages and who are on the receiving end of such rants; 3. Said human beings have fingers, can type, and are fully capable of responding to tirades; And 4. A skewering review by a customer is not necessarily always bad PR for a company.

Take, for example, a recent Facebook interaction between a disgruntled customer and small Washington-based business Liberty Bottleworks — this back-and-forth took the stereotypical image of a soulless company stepping all over a little customer and flipped it on its head, proving that sometimes the customer is the bully, while the company is the one valiantly sticking up for the little guy (its employees) and good, old-fashioned values.

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Megyn Kelly Thinks ‘Santa Is White’ Critics Should Learn to Take a ‘Joke’

On Friday night, Fox News anchor Megyn Kelly addressed the zero children who watch her 10PM news show to follow up on a controversy she created entirely on her own last week by letting everyone know that Santa and Jesus are white and that’s just the way it is.

Her version of damage control, shared by our sister site TVNewser, confirmed what we all suspected: it was a joke told for the kids, and all those meanies in the media are just using it as an excuse to be such a Regina to Megyn.

Wait, what?

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Grey and Santa’s Elves Spread the Word About Canon’s North Pole App

The good people at Grey New York recently joined forces with the Canon elves to spread the word about a new Facebook app released by their client that helps kids send their Christmas wishes directly to the man himself at the North Pole.

It’s kind of adorable. Kids can either submit a pic, write to Saint Nick or draw a picture. Here, for example, is our quickly rendered portrait of the basset hound we will be getting this year:

Screen Shot 2013-12-13 at 12.22.15 PM

Can you tell she’s smiling?

After parents submit their kids’ wishes, the family can watch a video of the wish delivered to Santa’s Workshop via Canon’s new printer while Mrs. Claus checks the naughty list. It’s all about showcasing the company’s new cloud printing technology in the cutest possible way.

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WISE PR Throws a Great Holiday Party

And we have photographic proof, too! Manhattan/San Francisco-based WISE Public Relations was kind enough to invite us to their staff Christmas party last week, and they had a very professional photographer on hand to document the festivities at PUBLIC in NoLita.

Here’s Founder/President Harrison Wise with the excellent account exec Amanda Scaccianoce and West Coast managing director/VP of media relations John McCartney, fresh off his move to sunny San Fran (and yes, we had the Moscow Mule).

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Canadian Airline’s Christmas Stunt Goes Viral (Again)

We will probably never use the word “heartwarming” in a sentence, and we didn’t cry at this WestJet “Christmas miracle” stunt (botched facelift). But quite a few people have apparently teared up while watching the clip in the two days since it went live. And yes, this is the same brand behind last year’s “flash mob” stunt.

It had to be pretty elaborate in order to convince surfers to watch it for 5 and a half minutes, and indeed it is.

Via the good people at PR Examples, here’s why they did it.

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Tweet-Powered Budweiser Robot Knits Sweaters for Designated Drivers

Not sure how to thank the friend willing to drive your sloshed self home from the company Christmas party? (And let’s face it, they totally deserve a token of gratitude after spending the entirety of the trip dealing with your increasingly panicked attempts to blot a beer stain out of your cocktail dress while complaining about the passive-aggressive coworker who totally splashed you on purpose.) Forget gas money or a hand-written note of sincere apology; Budweiser has a better idea.

The brand has created a “Knitbot,” a tweet-powered knitting machine, to knit fabulously ugly holiday sweaters for designated drivers. Every tweet tagged with the hashtag #jumpers4des incites the machine to knit a little more. Oh, and if the hashtag confuses you, that’s because it’s in British English (a jumper is a sweater, and “des” is short for designated driver).

Sure, it’s not terribly brand-centric, as people need designated drivers after drinking a whole host of beverages other than Budweiser, but any booze brand knows that encouraging responsible drinking habits is always a good PR move, and this one is also creative, social media-centered, and takes advantage of the resurgence of the ugly sweater.

Plus, this particular shade of red does wonders for our complexion — we’d wear one!

 

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