Today we bring you a guest post by Ryan Croy. Croy is Managing Partner at Fifteen Minutes, an LA-based entertainment and lifestyle-focused public relations and communications agency. This post is the first in an ongoing collaborative series.
As a PR firm that represents both celebrities and consumer brands – from large multinationals to newly-launching lifestyle businesses – we get a 360-degree perspective on the practice of matching companies with talent to drive awareness for corporate initiatives, be they product launches, red carpet events, non-profit programs or social media campaigns.
If executed correctly, a celebrity partnership could open a floodgate of media coverage, spike consumer interest and positively impact your client’s bottom line. As PR professionals, we carry the torch for earned media impressions and their value in shifting public perception. It is our job to know if and when a celebrity-driven initiative is the appropriate strategy to deliver ROI.