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8 Tips From the Front Lines on Leveraging Celebrity for PR


Today we bring you a guest post by Ryan Croy. Croy is Managing Partner at Fifteen Minutes, an LA-based entertainment and lifestyle-focused public relations and communications agency. This post is the first in an ongoing collaborative series.

As a PR firm that represents both celebrities and consumer brands – from large multinationals to newly-launching lifestyle businesses – we get a 360-degree perspective on the practice of matching companies with talent to drive awareness for corporate initiatives, be they product launches, red carpet events, non-profit programs or social media campaigns.

If executed correctly, a celebrity partnership could open a floodgate of media coverage, spike consumer interest and positively impact your client’s bottom line. As PR professionals, we carry the torch for earned media impressions and their value in shifting public perception.  It is our job to know if and when a celebrity-driven initiative is the appropriate strategy to deliver ROI.

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PR Ranks #4 on ‘Top 10 UK Jobs of 2022′ List


You won’t be surprised to learn that the best jobs of the future will require an ever-evolving set of increasingly specific skills.

You also probably won’t be surprised to learn that communications ranks near the top of the “best jobs of 2022″ list, according to the CIPR.

The UK’s Institute for Public Policy Research just released a study that–despite being British–should resonate with industry vets, newbies and aspiring students alike.

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5 Great PR Lessons We Can Learn from Mark Twain

Time Mark TwainSo, I’m sitting in church this past Sunday when I heard my pastor delve into the Bible discussing how there is nothing we can do to deserve a blessing.

For it is by grace you have been saved, through faith—and this is not from yourselves, it is the gift of God— not by works, so that no one can boast. ~Ephesians 2:8-9 (NIV)

Whether you believe that or not isn’t the point of this particular story. To echo that sentiment from the Apostle Paul, we were all reminded of the profound words from Mr. Samuel Langhorne Clemens. You may know him as Mark Twain. He penned, “Heaven goes by favor. If it went by merit, you would stay out and your dog would go in.”

And the ‘Amen’ corner shouted.

That’s when this latest edition of “5 Things” hit me: What else can we learn from this beautiful mind? So, I did some research. Here are 5 great PR lessons all flacks can learn from Mark TwainRead more

5 Easy Tips for Proofreading Your Own Work


We all do it. Regardless of one’s stature in the PR community, whether one’s business card includes the letters “APR”, or the phrase “agency principal”, every flack has to serve as his/her own editor on occasion (facepalm implied).

FULL DISCLOSURE: I’m thinking of getting myself checked into editing rehab for “cerebral flatulence”–or something like that.

I read each blog post at least once before submitting it, and I read my own releases twice. And yet, someone, somewhere always finds that one mistake that makes me feel like I’m just learning to overcome dyslexia. We all miss words because we wrote them, so in our heads everything is peachy.

For you, here are 5 easy tips for proofreading your own workRead more

17 Brands That Called Their Moms on Mother’s Day


We know you saw this one coming. Sunday wasn’t just Mother’s Day–it was the 100th time the United States has officially celebrated the holiday thanks to one Woodrow Wilson.

While the woman who petitioned the president to make the holiday official in honor of her own first lady may “despise” its “sappy commercialization”, many millions of Americans and the consumer brands that serve them are perfectly fine with it.

Here, then, are a few of the many that took advantage of the occasion.

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14 Brands Wanted to Be Picked in the NFL Draft


Have you ever asked yourself whether any pop-culture event could theoretically make for a real-time marketing moment?

The answer, obviously, is “oh yes.”

See, we didn’t watch yesterday’s NFL draft drama because we didn’t need to: we got all the news from our corporate and celebrity friends on Twitter!

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20 Brands That Brought the Force for ‘Star Wars Day’


In case you weren’t aware, May 4th has been known as “Star Wars Day” since way back in 2011.

While the phrase “May the 4th be with you” technically entered our vernacular in 1979, it’s really just a fake holiday invented by marketers to sell Star Wars and all things related to it.

In other words, it’s like Valentine’s Day.

At any rate, quite a few brands (and some not-quite brands) took the opportunity to promote themselves to the millions who still love the franchise, and we’ve gathered some of our favorite posts after the jump.

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5 Things PR Pros Do to Prepare for the Weekend


We feel you, Fido. It’s 5 O’Clock somewhere.

Ever had one of those weeks when you just couldn’t wait for Friday at 5 p.m.? Of course, you have. So have we, which is what inspired this latest edition of “5 Things.” Everyone in this profession has different ways to prepare for the weekend followed by coping with what happens during the week.

We understand, and we are soooo there with you.

This post is dedicated to you: The flacky warrior whose clients ostensibly call every weekend because they weren’t mentioned in that Sunday edition story you had no clue was running. This is also for the PR professional that wishes he or she could throw their smartphone in a creek somewhere (but then we’d lose all those apps we really like, dammit).

This is post is for all of you. Mazel, mazel. Good things.

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12 Brands Reminded You That ‘Mean Girls’ Turned 10 Today


Did you wear pink today?

As many brands and other disparate parties reminded us, today is both Wednesday and the tenth anniversary of Tina Fey‘s greatest cinematic achievement to date (on a side note, let’s all pretend ‘Admission’ never happened).

Of course, we knew that clever copywriters would take this golden opportunity to loosely tie their clients’ brands to the movie. It’s like we have ESPN or something.

Now who wore it best?

Whatever. We’re getting cheese fries.

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5 Things to Know Before Purchasing a Domain Name


Here’s the strangest thing about URLs and the act of finding the right domain name: it’s quickly becoming the job of PR professionals.

Because available domain names are being purchased for proper use or just “squatters’ rights”, you’ll have to consider so much more than just “my address online” (dot) whatever when making the decision.

Issues to consider: client perception, anything even vaguely resembling trademark infringement, and basic stupidity. For your convenience, here are 5 things you need to know before purchasing a domain name.

Away we go, then…

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