Subway announced today that it will be removing a chemical from its bread, Azodiacarbonamide, that is used to increase elasticity in shoe rubber and yoga mats. What the…?
In a statement, Subway, which is “the world’s biggest sandwich chain,” maintains that they’re removing the ingredient despite the fact that it’s FDA and USDA approved.
“Fresh baked bread — and the perception of better-for you offerings –is a major deal to Subway. It’s one of the chain’s central selling points,” USA Today notes. It’s the “better-for you” part — the veneer of healthiness that Subway promotes about its food — that is taking the biggest hit with this news.