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Product Launch

Prezly Launches New Data-Focused Mobile CRM

prezly-logo-facebookshareYou may have missed it at the end of the year, but online media distribution/analysis service Prezly has entered the UK market with a new CRM system launched via founding client H+K Strategies in London.

The release claims this new product will “help agencies escape Excel hell” and presto, we’re intrigued.

That line, of course, refers to Prezly’s cloud-based contact database feature, which presumably eliminates the need for such cumbersome spreadsheets. One of the new system’s big selling points is a greater focus on mobile; the newsrooms and press releases (like this one for Lexus, which our own Elizabeth Mitchell happened to cover) are “responsive” in that they adjust to mobile devices and include multimedia assets like images, videos and Twitter conversations.

Prezly’s own Jesse Wynants tells us why this new product matters to PR after the jump:

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Bloggers Unimpressed by Yahoo’s New Tech Site for ‘Normals,’ AKA Idiots

Oh look, it’s former NYT techie and current Yahoo Hater of Buzzwords David Pogue making fun of tech blogs’ names and calling out their writers’ headlines as prime offenders in the “meaningless jargon” category. Are you shocked to learn that they weren’t too impressed with his presentation yesterday?

Marissa Mayer clearly wants to reinvent Yahoo as a tech news company for the average browser, what with the elaborate roll-out and the middle-of-the-road Katie Couric appointment, but so far the established tech world is dubious.

Let’s check out Pogue’s introductory Yahoo Tech post to see what this is all about.

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Random House Prepares to Feel the Wrath of Fox News

Roger-Ailes_a_lToday Capital New York describes a “big roll-out” for The Loudest Voice in the RoomNew York magazine scribe Gabriel Sherman‘s forthcoming “tell-all” about Roger Ailes and his Fox News empire; Capital even went so far as to borrow the word “shitstorm” from one Matt Drudge (aka Ailes’ biggest fan) in anticipation of the ensuing smear campaign.

This is, of course, the same book that led Fox to fire its top PR guy Brian Lewis after accusing him of being Sherman’s main source (a claim we always doubted, given the Ailes team’s legendary sense of loyalty). Publisher Random House  expects the same sort of aggressive response to the book, because “conservative media outlets have been attacking Sherman’s reporting for months in an attempt to discredit the author.”

Yet the book’s official site, worth visiting for its Wall Street Journal-style headshot illustrations, calls the tome a “deeply reported journey” inside the network, and we’re left wondering how Ailes will attempt to minimize its influence.

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‘Coinye West’ Hopes a Certain Rapper Will Promote Its Virtual Currency

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What could possibly go wrong?

We were just starting to learn about Bitcoin, and now someone’s ruined the virtual money-hoarding game by turning it all into a big joke.

Or maybe not.

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It’s Official: Google Glass Is a Bust

Fashionable?

Even Shutterstock thinks so

For all the talk of tech in 2013, we can’t think of a single product that truly altered the landscape. Nothing came anywhere close to the innovation of, say, the iPad. Smart watches seemed mildly interesting, but the biggest “breakthrough” was supposed to be Google Glass.

After reading this Mat Honan Wired account of a year spent with the device, we can safely call it a dud. For now.

Key quotes after the jump.

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New Sharing App Looks to Out-Snap the Competition

backpeddle3The week of big announcements about Twitter and Instagram’s new direct messaging pic share features would be a sensible time to announce the release of a new app from a company looking to share a spotlight that will burn out quicker than a Snapchat selfie.

Meet Backpeddle, a new app “that allows 30 seconds of video or audio plus text messaging.”

Its differentiator is the ability to, in the words of the company’s tagline, “Take back control of your social media” by “backpeddling” on questionable decisions.

What does that mean, exactly?

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Grey and Santa’s Elves Spread the Word About Canon’s North Pole App

The good people at Grey New York recently joined forces with the Canon elves to spread the word about a new Facebook app released by their client that helps kids send their Christmas wishes directly to the man himself at the North Pole.

It’s kind of adorable. Kids can either submit a pic, write to Saint Nick or draw a picture. Here, for example, is our quickly rendered portrait of the basset hound we will be getting this year:

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Can you tell she’s smiling?

After parents submit their kids’ wishes, the family can watch a video of the wish delivered to Santa’s Workshop via Canon’s new printer while Mrs. Claus checks the naughty list. It’s all about showcasing the company’s new cloud printing technology in the cutest possible way.

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Gossip Writers: Social Media Made Celebrity Image Management Easier Than Ever

i.2.scandal-manual-gossip(George) Rush and (Joanna) Malloy were two of America’s best known old-school gossip columnists, but they decided to call it quits three years ago? Why?

In a complaint that will sound familiar to every journalist everywhere, they say they’d had it with celebs’ newfound ability to manage their images more effectively with social media, thereby reducing the value of the honest-to-goodness journalists who write regular columns in print (even if those columns are all about drug addictions and affairs and other gutter-hugging topics).

Oh, and they wanted to write a book that they then promoted with this Vanity Fair interview.

Some quotes:

“Keeping up with the Kardashians and other reality stars became nauseating. More and more, celebs were able to use social media to sidestep the columns, and most of the traditional media. They could spin their own version of the truth.”

“If I wanted to go into marketing, I would have gone to business school.”

In other words, celebrity news and marketing are now one and the same—right, Kim?

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Here’s Your New Favorite NSFW Book Trailer

We’d never heard of F**k: An Irreverent History of the F-Word before we saw this promo clip, but we’ve just placed it on our list of “10,000 Books We Might Feel Guilty For Not Reading.”

We can think of a few acronyms they missed, but everyone loves hearing British people curse, so here goes:

What we’re saying is that we support the concept of book trailers 100%. Got a gimmick? Go for it, because EMFPK* that it’s damn hard to get an audience’s attention.

There’s a second clip too, but as the copy block says:

“For more information and history, buy the f**king book.”

*(That’s “Every Motherf*cking Publicist Knows”, and H/T to Meg McAllister on this one)

Lady Gaga Calls Press Conference to Show off Her Helicopter Dress

In an apparent attempt to beat crack-smoking mayor Rob Ford in the “November’s Most Awkward Press Conference” competition, human sociology experiment Lady Gaga gave the world an answer to a question no one ever thought to ask: “What would a helicopter dress look like?

We’d like to say she entered the conference in “Volantis”, which is clearly not named after a city in Game of Thrones because Gaga is too busy staring into Marina Abramovic‘s eyes and recovering from her marijuana addiction to bother with such pedestrian entertainments as television. But this was really more like she gave a brief speech before entering the “flying dress”, hovering around for a moment, and coming back to earth with a thud.

We prefer Kenny Powers’ water-powered jet pack, but based on Gaga’s reaction at 0:47, we’d say she was pretty impressed.

We hear she has some kind of product to promote, but we were too distracted by her flying machine and her amazingly insightful quotes to care:

“I wanted to make today about something even more important to me, and that something is the youth of the world. Their minds are just so boundless. They’re just so inspiring.”

Aren’t they, though?

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