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PR’s Revolving Door

Roll Call: M Booth, PageScience and Rubenstein Associates

New York’s M Booth announced the addition of Jeff Bodzewski as chief analytics officer. Bodzewski, who joined the firm on April 1 in its Chicago office, will help expand the firm’s social intelligence and analytics capabilities while also playing an important business development role. Prior to joining the firm, Bodzewski founded RhinoTale, an agency specializing in social analytics; he also worked for Epsilon, Zocalo Group and Ketchum. (Holmes Report)

PageScience has named Steve McEvoy as a VP-advertising sales, reporting to CEO Bill Jennings. McEvoy brings more than 10 years of digital ad sales experience, most recently as director-digital ad sales at HealthGuru. Previously, he held key digital ad sales positions at Mochilla, a leading syndication and technology platform, and Jumpstart, an automotive ad network acquired by Hachette Publications. In these positions, Steve worked closely with leading brands including Bayer, Glaxo, Lilly, Ford, GM, Audi, BMW and Chrysler. (Release)

Award-winning former Wall Street Journal real estate reporter, Dawn Wotapka, has joined Rubenstein Associates as an Associate Vice President. Ms. Wotapka will work in the firm’s expanding Real Estate Practice headed by Steve Solomon. For the past seven years, Ms. Wotapka covered a variety of real estate beats, including home builders, residential developers and owners, and student housing operators, and monitored corporate earnings and SEC filings for both the Journal and the Dow Jones Newswires. Most recently, she wrote cover stories and helped with multimedia features for “Mansion”, the Journal’s weekly luxury real estate section. Prior to joining the Journal, Ms. Wotapka was a real estate reporter for Long Island Business News, and before that, covered government and transportation for the News & Observer in Raleigh, NC. (Release)

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Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

5 Things Young PR Pros Should Know to Get a Job

PR hiring

About that? So am I … just sayin’.

ICYMI: The U.S. job market is doing a skosh better than it was years ago.

That said, there are a few jobs available in public relations. Good times, right? Are you ready to snag them? If you think you are — whether you are fresh out of college or have a couple of years in your portfolio — there may be a few things to understand before you hit *APPLY*.

Aside from your charming personality and winning smile that would make a dentist hate your guts, how can you stand out from the competition? Here are 5 ways to do just that. Get your Moleskine and enjoy.

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Roll Call: Ketchum China, NBCUniversal and More

Jane Morgan has been named VP and director of Ketchum Greater China Consumer Brand Practice. Morgan will report to Sean Fitzgerald, partner and EVP of Ketchum Greater China. In her most recent role, Morgan served as VP of Ketchum’s Hong Kong Consumer Brand Practice after transferring from the firm’s London office. In the new role, Morgan will help monitor the consumer brand practices at all five of Ketchum’s China offices; she will also work closely with Vivien Teo, the newly appointed head of digital strategy for the Greater China operation, to further the ongoing integration of digital communications into the firm’s China work. (CampaignAsia)

NBCUniversal has promoted Anand Kini to executive vice president of strategy and business insight. In this new role, Kini will assume responsibility for data-driven consumer and business insights and will continue to shape and develop NBCUniversal’s long term strategic direction. He will also be responsible for evaluating entertainment consumption, advertising monetization and the emergence of new viewership platforms to better inform NBCUniversal decision making. Additionally, Kini will be managing the existing research infrastructure and creating new capabilities to best support the businesses’ needs. Most recently, Kini served as the senior vice president, strategic planning and development since July, 2011. Prior to joining NBCUniversal, Kini held the position of senior vice president, financial planning and analysis for Comcast Cable Communications, LLC. (Variety)

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Sunshine Sachs Names Two New Partners

PrintFor only the second time in its 23-year history, Sunshine Sachs is expanding its leadership team by elevating two longtime employees to partner status.

Heather Lylis and Keleigh Thomas Morgan will join principals Shawn Sachs and Ken Sunshine as the firm’s third and fourth partners.

Morgan, who began working at the firm’s New York office in 2004 after roles at Nike Communications and Mirimax, previously held the title of senior vice president and ran the firm’s recent L.A. expansion. Lylis, a veteran of Solomon McCown & Company who has spent the past ten years with SS, “played a large role” in the 2013 opening of SS’s Washington, D.C. wing.

Official statements after the jump.

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Roll Call: RLM Finsbury, iAcquire and Caruso Affiliated

RLM Finsbury announced that Stephen Labaton will become U.S. president of RLM Finsbury. Labaton, an award-winning former senior writer at The New York Times who joined the company as Partner in 2012, succeeds Michael Gross, who was appointed chief executive officer of RLM Finsbury earlier this month. Paul Holmes will become managing partner of RLM Finsbury’s New York office, where he will lead the company’s U.S. talent acquisition and development initiatives and continue to head a range of major client assignments. Holmes joined RLM Finsbury in 2007 after a distinguished career in international journalism, including as global political editor for Reuters. Labaton and Holmes will also join RLM Finsbury’s global management committee to help guide the company’s continuing international growth. (Release)

iAcquire announced that Gabriella Salas has joined the agency as associate director of Content Strategy. Reporting to Tom Harari, iAcquire’s director of Strategy, Salas will articulate the vision for content strategy as an integral piece for clients, internally at iAcquire, and to the broader digital marketing community. Salas joins iAcquire from Adorama, where she was responsible for digital content strategy for the Adorama Learning Center and Adorama TV. She led the company’s editorial planning, guidelines and production, while leveraging analytics to get to the core of improving the company’s content distribution and creation. Prior to Adorama, she served as digital content strategy lead at Lomographic Society International in Vienna, Austria. In this role, she served as the in-house lead for web and print content. (Release) Read more

Roll Call: Allison+Partners and Esurance

Allison+Partners announced that Alan Weatherbee has been named as senior vice president of talent search responsible for driving US and global talent acquisition to keep pace with the evolution of the business and expand its commitment to recruiting the best talent from across industries. An experienced HR practitioner, Alan will work closely with the senior team to align entrepreneurial professionals with unique, challenging, career-making opportunities within the agency. He will be based in Boston. Previously, Alan served as vice president, Human Resources at Cone Communications. There he managed talent acquisition as well as all aspects of the HR function to support staff and enhance the culture and career experience of its people. Preceding Cone, Alan was director of recruitment for IPG agencies GolinHarris, Weber Shandwick and Rogers & Cowan in Los Angeles; where he led all strategic recruitment initiatives and focused on hiring across all brands and practice areas including consumer, convergence, corporate, entertainment, and digital. Prior to IPG, he had a management role within AppleOne, a private staffing firm in Los Angeles. (Release)

Esurance has hired Alan Gellman as chief marketing officer. Gellman will oversee all of Esurance’s marketing and advertising efforts, including direct marketing, online and offline advertising, search, brand partnerships, communications and customer experience. Esurance is owned by Allstate Insurance. Most recently at Wells Fargo in San Francisco, Gellman spent the past 10 years in various executive marketing roles, including senior vice president of digital marketing. He also led their recent lead agency of record search and focused on integrating marketing efforts and capabilities across disciplines. Previously, he led strategy, research, and analytics for Wells Fargo’s consumer credit group, where he established a customer engagement strategy. Gellman began his marketing career in advertising before moving to consumer packaged goods with General Foods, Kraft and ConAgra. Later, he spent six years with Blue Shield of California leading consumer marketing and then building and leading their e-business division. (Insurance Journal)

CBS Appoints New SVP of Communications

CBSToday brings word of a new corporate communications manager for CBS New York.

Shannon Jacobs, who has been with the CBS team since 2005 when it split from Viacom, will serve as SVP of communications and continue to report to EVP Dana McClintock.

In addition to her handling of media relations for CBS TV, she will now also create and direct communications strategies across each of the company’s businesses. As manager of the company’s New York corporateteam, she’ll be responsible for everything from ad sales and research to governmental and legal affairs.

Before entering corporate PR, Jacobs worked in politics, acting as press aide to Richard Gephardt and comms director/spokesperson for Oregon Rep. Earl Blumenauer. She later moved into TV after coordinating political coverage on behalf of MTV’s 1996 “Choose or Lose” campaign.

McClintock himself says of her appointment:

“Gil Schwartz and I are extremely pleased to promote her; having worked closely with Shannon for the last eight years, there is no one I’d rather have by my side as we continue to tell the great story of the CBS Corporation.”

Roll Call: Rubenstein PR, Backbone Media

Rubenstein Public Relations (RPR) announced that Shay Pantano and Alyson Leiter have joined the agency as vice presidents in the Health & Wellness and Real Estate Divisions, respectively. Both women bring more than a decade of media relations and publicity experience to the agency, as well as influential relationships with top producers and journalists.

In her position as vice resident, Pantano will develop and execute campaigns for RPR’s Health & Wellness division. She will lead the day-to-day operations and brand elevation for clients. Prior to joining RPR, Pantano was vice president at Creative Media Marketing, where she led several teams, including the Broadcast Division.

Alyson Leiter served as the managing editor of Real Estate Forum and Mid-Atlantic Editor for As VP, Leiter will spearhead the public relations services for RPR’s Real Estate division, creating brand awareness for clients. Before joining RPR, Leiter was an account director at Great Ink Communications. (Release)

“Premier active lifestyle” agency Backbone Media hired former Patagonia president/CEO Casey Sheahan to fill the newly created role of senior advisor. According to managing partner Nate Simmons, Backbone hired Sheahan to use his extensive experience in the active lifestyle sector to better advise clients on strategic concerns.

Sheahan stepped down from his role at Patagonia after eight years in February. Prior to joining the company, he served as president of outdoor product brand Kelty; earlier in his career he was vice president of marketing at Merrell Footwear and category marketing manager at Nike ACG.

He also published and edited the skiing magazine POWDER. (Release)

Roll Call: SparkPR, Schwartz Media Strategies and The Marshall Project

SparkPR announced the appointment of six prominent executives within its New York and San Francisco offices who are leading new practice areas and further diversifying Sparkpr’s service offerings. Sparkpr has hired and promoted the following executives to take the helm of new practice or service areas in the New York office: Jay Kolbe, managing director, Digital Ad/Marketing; Gregory Papajohn, managing director, Financial Tech & Social Innovation; Linda Chung, director, Broadcast Relations. In San Francisco, new practice areas have recently launched with the hiring of the following executives: Tim Donovan, managing director, Enterprise Tech; Yvette Lorenz-Machlan, managing director, Consumer Tech; Remi Adams, managing director, Health & Wellness. (Release)

Schwartz Media Strategies has named vice president Aaron Gordon a partner. Gordon joined Schwartz Media Strategies in early 2008 and has since been instrumental in expanding the firm’s capabilities and client base in key practice areas reflecting the sectors driving Florida’s economy, including real estate, banking, technology, finance, hospitality, law, municipal affairs and arts and culture. He has led several new business initiatives and helps create and manage media relations, marketing and digital media campaigns. The past year has seen Gordon oversee the launch of the firm’s new website and popular Soundbytes blog. (Release)

Gabriel Dance, the award-winning interactive editor of The Guardian U.S., will join The Marshall Project as managing editor in charge of digital journalism. In his work for The Guardian, and earlier for The New York Times, Dance has won or shared in the highest honors awarded to visual and interactive journalism. They include an Emmy and an Alfred L. Dupont award in 2011 for the story of a year at war with a single infantry unit deployed in Afghanistan; several Online News Association awards; six awards from Malofiej, the premier information graphics competition; and six from the Society for News Design. Dance’s interactive contribution to The Guardian’s coverage of National Security Agency surveillance has won the highest award from the Society for News Design and a World Press Photo award. (Release)


Roll Call: Edelman, Active Interest Media and Ayzenberg Group

Edelman Toronto welcomes one of Canada’s top executive creative directors, Jordan Doucette. She has worked in advertising for the past 15 years, most recently at TAXI Advertising & Design. Before that, she was with TAXI 2, TAXI Vancouver, Ambrose Carr Linton Carroll, Grey Worldwide and Gee Jeffery & Partners. Jordan’s work has been recognized by many major awards, including Cannes Lions, The One Show, The CLIO Awards, and the CASSIES. Jordan will work in partnership with Robyn Adelson, our executive director, creative strategy. (Release)

Active Interest Media (AIM) announced that Patricia Fox, former senior vice resident and general manager of AIM’s Healthy Living Group, was promoted to executive vice president of Operations. In her new position, Fox will lead AIM’s consumer marketing and audience development, manufacturing and production, newsstand marketing and distribution, international licensing, public relations, and research. AIM has also hired Kim Paulsen as vice president and general manager of AIM’s Healthy Living Group (HLG), and Jason Brown as vice president of Digital Content. (Release)

Ayzenberg Group has made four senior-level additions to the agency’s social media division, augmenting its strategic and real-time creative capabilities. Tomos Evans has joined Ayzenberg as director of social, while Tanner Teale and Kate Beall have joined as art director and social media copywriter, respectively. Under the direction of newly appointed vice president of social Rebecca Markarian, the move expands the collective strategic and creative brainpower of the social team. Evans, with diverse experience working at agencies such as Saatchi & Saatchi, Cake UK and Red Consultancy, will provide strategy and leadership for the growing array of social media clients by managing ongoing social media efforts. (Release)