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Reputation

THIS JUST IN: Phi Kappa Tau Disbanded Over ‘Rapebait’

THIS JUST IN 2Whelp, as if you needed another reasons to encourage your son to stray far from fraternities, here’s news from Georgia Tech University.

As is the case with most pubescent-angst filled frat houses, the university’s council just wrapped up a months-long study on Phi Kappa Tau’s “frat practices.” Following said study, the university’s chapter of Phi Kappa Tau was forced to disband.

Based on its investigations in the case, the Office of Student Integrity (OSI) found multiple instances where the chapter violated the rules set forth by when it was originally placed on probation Nov. 1, 2013.

Oh yeah, “Rapebait” was the unfortunate nickname of the frat’s social chair. So, that’s classy.

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STUDY: Millennials Seek Validation About Purchases, but Not Through Advertising

Moosylvania Millennial Purchasing Study

When older generations have sought validation or reassurance that they are making good purchasing and brand-loyalty decisions, advertising has valiantly stepped in to pat them on the back for a job well done or a smart choice made. But when Millennials seek that same approval and reassurance, they don’t look for it from advertising, but from their friends and family members, often through phone calls, texts, and social media channels throughout the purchasing process.

This is the major takeaway revealed by the 2014 Moose Millennial Study Data, conducted by Mooslyvania, which showed that while Millennials identify themselves as very self-confident and independent, they seek constant reassurance from friends and family when it comes to shopping. This is true whether the individuals in this age group shop alone or together — they still remain digitally connected to the people they trust most, seeking advice, guidance and approval via text, phone call and social media.

So, if brands aren’t gaining Millennials’ trust and loyalty through traditional advertising, how are they going about it? Read more

More Congressional Fail: Elected Officials Think They Are Underpaid

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Meanwhile, back in reality … someone figure out how to do this. Please? 

It’s no secret that our U.S. Congress is full of more talking heads than Jeff Dunham’s closet. In fact, with a national record worst approval rating of nine percent, it’s a miracle they are still employed (but then again, that shows you how stupid voters are believing commercials, but that’s another story).

Earlier this year, we covered a report that came out about the U.S. Congress and Senate — they are mostly millionaires.

According to the Center of Responsive Politics (via USA Today), 48 percent of these elected officials sworn to vote on behalf of our good conscience (not theirs, whatevs), are millionaires. Now understand, they get paid — about $174,000. Not bad, right? Yet nearly half of them don’t drive their own car, don’t pay rent in their own home and rarely buy their own food.

And now, it gets even worse. These fools think they are underpaid… Read more

Creators of ‘SkinneePix’ App That Slims Your Selfies Seem Undeterred by Criticism

600Can incessant positivity and unwavering insistence save a company’s product from rampant, biting criticism? The creators of the new SkinneePix app — which lets you shave 5 to 15 pounds off that selfie you just took  — are doing their damnedest to prove that the answer is “yes.”

The app is the first one released by company Pretty Smart Women, comprised of Phoenix residents Susan Green and Robin J. Phillips. The couple got the idea for the app while on vacation with friends; everyone kept taking selfies, but no one liked how they looked in them.

“It’s not that they hated their body, they just didn’t like how they looked in the picture,” Green told the LA Times. “For as long as anybody can remember, there has always been that thing: the camera adds 10 or 15 pounds to you. That’s why we’re not going over 15 pounds.”

But not everyone is buying the claim that the app has nothing to do with self-hate or the controversial societal norm of digitally manipulating human beings to reach unattainable ideals. Read more

OkCupid Blocks Firefox to Protest CEO’s Opposition to Marriage Equality

Anyone who has recently attempted to access dating site OkCupid using a Firefox browser has been greeted with the following message:

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This is a statement that’s pretty hard to miss–not only does it reach every single Firefox user attempting to log in to the dating service, but it calls attention to the inequality in question by literally blocking people from seeking companionship with the same ease and freedom as others.

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The 5 Worst PR Stereotypes

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Hell, we can’t even agree what we do.

Okay, raise your hand if during a Thanksgiving dinner, this has happened…

You grow weary, like near clutching the dusty bottle of formerly nice alcohol to what has to be paint thinner now, because you made the mistake of trying to explain what you do for a living. The questions are overbearing, nonsensical, and borderline WTF. Even your own mother can’t figure it out. So, you dig in fighting the good fight, and say the following words we have all said out of frustration:

“I get people on TV.”

Oooooooooooooooooooooooh! The room nods in agreement and you rush for the bathroom, if anything, just for some well-deserved “me time.” And that’s why these ridiculous stereotypes exist.

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Bad News for Chicago: Chefs Agree Your ‘Pizza’ Sucks

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Yeah. It’s called soup. 

If I am a connoisseur in anything, other than PR listicles, talking baseball, and picking out women’s perfume (it’s a gift…sue me), it would be pizza. I am a Teenage Mutant Ninja Turtle (although a skosh past puberty now). I adore pizza, from pan to hand-tossed, New York style to Texas style (jalapenos, if you’re wondering). If it’s pizza, I’m so there.

Unless it’s Chicago Deep Dish style. Some people think I’m an idiot for that stance but if I need a spoon and a fork to eat it, that’s a different meal entirely. And now, some serious chefs agree. Bad PR alert for the Windy City coming in … 3 … 2 … 1 …

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CNN Ratings Fail: HLN Calls Upon Psychic to Discuss MH370

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While the mystery continues, so does the quest for ratings.

As it is with any natural disaster, foreign conflict, national-interest kidnapping, or another long-term story that has the nation engrossed in details, broadcast news finds ways to continue to keep said story as relevant as possible. And there are phases to go with this news cycle as well.

1. The Lede — This is the primary story and a recap of the news that brought America to this point.

2. Primary Stories — Take MH370. It’s the intrigue about the missing plane and the global search parties off Australia, China, India, and wherever else.

3. Secondary Stories — These are the “Well, people are still interested so let’s talk about stuff others may not care about — saaaay, the 239 people that were board.”

And now, the circus is in town and pulled up to CNN over the weekend.

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More Companies Now Plan to Use Cyberattacks to Enhance Their Reputations

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We all know that the latest PR disaster trend for major businesses involves digital security failures. Target is only the biggest name to suffer a huge hit to its reputation and its bottom line thanks to an embarrassingly well-executed breach of the wall between millions of customers’ personal data and those who would use it for their own purposes.

But what can businesses do to address this problem as the stories get bigger? According to a new report released by The Economist, a growing number of them now see such breaches as inevitable events rather than catastrophes to be avoided at all costs.

In fact, some plan to use newly robust response strategies to improve their own reputations.

Some stats from this survey of major C-suite execs around the world make the situation a bit clearer.

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PR Is Dead! Long Live PR!

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Depends on who you ask. Be prepared for a response. You’ve been warned.

Ever heard the oxymoronic exclamation, “The king is dead! Long live the king!”

Feels odd just writing it. The phrase comes from the 15th century when Charles VI (known as “Charles the Mad,” who died as king and his son took the reigns to a much maligned and ransacked France).

Le roi est mort, vive le roi!” 

“The king is dead” announces just that. “Long live the king!” refers to whomever is the shrew to take the throne — in this case, Charles VII. Family business and all. Whelp, this often misunderstood profession seems to suffer same fate every year. Some schmuck says, “PR is dead.” Followed by a hipster who says, “Uh … no, dude.”

That has happened already in 2014, so which person is correct?

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