One of the more interesting social campaigns honored at this week’s Shorty Awards was the one promoting Wet Seal on Snapchat–a campaign for which the brand’s agency ICED Media lent the “keys” to its account to a 16-year-old fashion vlogger.
Like many of our readers, we’ve only begun to dip our toes into the Snapchat pool (by drawing various hairstyles on our puppy). We’re still not sure what to make of the network as a promotional tool, yet Wet Seal’s campaign earned the brand more than 9,000 new followers.
Many top agency leaders will tell you that Snapchat and networks like it represent the future of creative content marketing.
We spoke to ICED president Leslie Hall to learn more.