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Social Networks

The Future of Content Marketing Is Here, and It Looks a Lot Like Snapchat

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One of the more interesting social campaigns honored at this week’s Shorty Awards was the one promoting Wet Seal on Snapchat–a campaign for which the brand’s agency ICED Media lent the “keys” to its account to a 16-year-old fashion vlogger.

Like many of our readers, we’ve only begun to dip our toes into the Snapchat pool (by drawing various hairstyles on our puppy). We’re still not sure what to make of the network as a promotional tool, yet Wet Seal’s campaign earned the brand more than 9,000 new followers.

Many top agency leaders will tell you that Snapchat and networks like it represent the future of creative content marketing.

We spoke to ICED president Leslie Hall to learn more.

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Here’s What Happens When a Comedian Takes Over Your Twitter Account

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In case you missed it, comedians are pretty good at using social networks–especially Twitter. It’s not just Rob Delaney.

Now, you may be excused for responding to the prospect of a funnyman/woman taking over a client’s account with a brief panic attack.

Yet comedy and social media are such natural partners that a pairing could be a huge win for your client.

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STUDY: TV Viewers Aren’t All That Social

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No, we’re not talking about the Twitter deluge bemoaning last night’s HBO GO failure. (But please, no Game of Thrones premier spoilers. We fell asleep waiting for it to load.)

Despite all the talk of social media as a new way to measure success on TV, the vast majority of viewers don’t use social while watching–and most of those who do aren’t watching very closely.

Yet two competing studies on the topic show us that the future of the medium is-surprise–hardly set in stone.

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5 Facts PR Pros Should Know About Social Media

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Yeah CNN. This isn’t breaking news either.

And yet, while everyone in public relations understands that social media is here to stay, it is still being fought by the old curmudgeons in the corner office. Why? Because it’s too newfangled for them to comprehend so it must be a passing fad.

Uh, not so much, boss person.

Nonetheless, there are still some facts about social media that escape even the most learned “guru,” “expert,” or “ninja.” And that was the muse for this helpful listicle: the 5 facts PR professionals should know about social media … but may not.

Enjoy.

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Here’s What You Need to Know About Pinterest’s Promoted Pins

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The first reports on Pinterest’s entry into paid media territory came way back in September, yet the “Promoted Pins” rollout has been more of a slow dribble. While first adopter Four Seasons received some press, for the most part all related stories have been teases designed to leave brands salivating at the potential.

Even a recent Wall Street Journal story calling the project an effort to “reinvent online advertising” noted that, while investors are convinced that Pinterest will prove profitable:

“The company declines to comment on precise timing, costs of the ads or who the first marketers will be.”

Vague enough for you? We recently spoke to Eric Schiffer, CEO of DigitalMarketing.com, for his take on what to make of this newest attempt to monetize social.

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No One Is Impressed by Your April Fools’ Stunt

Of all the groans you heard in the office today, approximately 40% were inspired by Google, which went all-out to develop a different April Fools’ campaign for every single person with a wi-fi connection.

Here’s the best one on a subject close to our hearts: the future of marketing measurement.

Now be honest: did your brand or client have a little stunt to promote?

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OkCupid Blocks Firefox to Protest CEO’s Opposition to Marriage Equality

Anyone who has recently attempted to access dating site OkCupid using a Firefox browser has been greeted with the following message:

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This is a statement that’s pretty hard to miss–not only does it reach every single Firefox user attempting to log in to the dating service, but it calls attention to the inequality in question by literally blocking people from seeking companionship with the same ease and freedom as others.

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STUDY: Banks Don’t Find Much Value in Social Media

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Two questions: do you follow your bank on social? More importantly, why?

A Carlisle & Gallagher survey published in The Guardian this week found that, while some Americans do pay attention to their banks on social, they don’t much care for what they see. 87% of those questioned described the social accounts of said financial institutions to be “annoying, boring and unhelpful.”

One BIG qualifier: only 7% of those surveyed actually follow their financial institutions, yet many mention them by name in public complaints. The issue, then, comes down to customer service on social—or a lack thereof.

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Malaysia Airlines Texts Family Members: ‘We Have to Assume’ That MH370 Crashed in the Indian Ocean

In the early stages of the long and frustrating story of flight 370, we reviewed Malaysia Airlines‘ crisis response and gave the company a hesitant thumbs up: all boxes checked, all media assets dedicated 24/7 to news about the airplane.

This morning, however, brought a move that will almost certainly satisfy no one. As teams around the world race to find definitive evidence of the flight’s fate, the Malaysian government and the company itself told the media and families of MH370 passengers that the case is effectively closed. Here’s the text, sent in English, to Chinese relatives of flight 370 passengers:

We think most readers will agree that this might not have been the most personal way to make such an announcement.

Malaysian prime minister Najib Razak’s statement, made directly after the text:

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Not Sure What to Do in the Dark During Earth Hour? Durex has a Suggestion

Durex #TurnOffToTurnOn - OFFICIAL - YouTube-2The lights and TV are off, the router is unplugged, and you’re stuck in the darkened house with your significant other for a whole hour…what, oh what could you possibly do to pass the time? Pick up your cell phones to check Instagram?

Think again.

Condom brand Durex, which recently announced its partnership with the green initiative Earth Hour, has a better suggestion: Use this time to “reconnect with each other whilst the lights are out.” *Wink, Wink*

That means not only unplugging your electric devices, but powering down your mobile ones — the brand’s Turn Off to Turn On campaign maintains that we should take that extra step on March 29, because it’s hard to connect to each other when you’re busy connecting to five different social networks, your text history, and your email (shocker).

In a release, the company muses, “By not only turning off all lights on March 29, 2014, but also switching off all gadgets and gizmos, people can use this opportunity as an excuse to swap their laptops for some loving and ditch their phones to enjoy some foreplay….The wonders of technology help to bring people together, but is it also a key factor in keeping them apart? With today’s couples interacting with their devices more than each other, could gadgets and gizmos be the main reason behind the fact that people are having 20% less sex than in 2000*?”

Very possibly, yes. Read more

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