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Technology

Tinder Makes a New Match…at the South Pole

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Don’t sleep on this selfie opp

The dating app Tinder scores today’s biggest completely random PR win from way down south in Antarctica.

According to NYMag’s The Cut, a nameless American researcher got bored while doing the data analysis thing at McMurdo Station near the South Pole (imagine that!) and fired up his smartphone on a lark because he “wanted to see if there were any available women out on the loveless tundra.”

To the endless joy of whoever runs PR at Tinder, the answer was “yes” (after said dude expanded the app’s location radius).

Now click through for some real romance.

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Yes, Groupon Trolled Everyone with Its ‘Alexander Hamilton’ President’s Day Campaign

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To the many, many media outlets that covered Groupon‘s Friday press release announcing its decision to run a President’s Day campaign honoring “former President” Alexander Hamilton and “wondered” whether it was all a joke:

  • Are you perhaps not familiar with this company and its signature promotional style?
  • Was your question even more disingenuous than the press release that inspired it?

The deal, created to “honor” the non-president by giving customers a Hamilton ($10) off each order of $40 or more at local businesses, should have been good enough on its own—but of course Groupon had to get as much attention as possible…

We’re still a little surprised that anyone questioned whether this was a serious campaign, given the overly earnest (red flag) language in the press release.

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Why UnderArmour Got Too Big for Team USA’s Olympic Britches

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A good craftsman never blames his tools. Unless you skate for Team USA. 

Athletic wear companies are always trying to trick up uniforms. Look at the Oregon Ducks as Nike’s petri dish. Adidas is bringing the catchy Zebra look back. And then there’s UnderArmour, which looks like they drop a hit of acid before they take it to the drawing board.

They make great stuff. I own several shoes and suits of theirs. Suffice to say, I’m not alone so Team USA thought it would be a great idea to get the company to help Team USA speed skating to “protect this house.” Together, with defense giant Lockheed Martin, a newer, faster, stronger uniform was made.

And now, it sucks out loud or has it?

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SURVEY: Most Brands Aren’t Ready for Customer Service on Social

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Two facts we’ve established:

  • Social media should be the new customer service line for all digitally forward brands
  • PR should own it

OK, maybe that second point is debatable. But the first is not—and a new study from Social Media Marketing University reveals that most brands either haven’t gotten the message or haven’t acted on it.

Some key numbers and takeaways from the press release (issued to promote registration for Monday’s “live training event“) after the jump…

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Mark Zuckerberg Is the World’s Most Generous Man

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That’s according to The Chronicle of Philanthropy, which just released its list of the 50 biggest givers in the world over the past year. This ranking does include a couple of qualifiers: Zuck’s donation came in the form of Facebook stock, and the $992 billion listed only went to the Silicon Valley Community Foundation, which is a very local organization.

Still, that’s quite a bit of theoretical money, and the listing solidifies Zuckerberg’s reputation as an all-around good guy (while mentioning his work with Startup: Education).

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Startup Founder Gets a Little Too Flirty with Journalist

The latest News You Should Know from Valleywag, aka “Tech Douche Daily”: a certain startup founder may have taken the phrase “media relations” a bit too literally.

Seems like Sam Shank wanted to thank Alyson Shontell of Business Insider for this article covering his “Uber for hotels” app Hotel Tonight, but he just had to make it weird…

Eww. We’re not quite sure why Sam Biddle files this story under “PR” since the agency that scored the piece would never suggest such a socially clueless move.

In short, this is NOT how you thank a journalist for good coverage.

WWD Keeps It Glassy for New York Fashion Week

You know, we really doubted Google Glass there for a minute.

Somehow, the world’s nerdiest eyewear continues to score media wins: the latest is the news, announced this morning, that WWD will include a “Glass Menagerie” in its New York Fashion Week coverage. What does that mean? Here’s your answer:

WWD isn’t just highlighting Glass, either.

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Samsung Tones It Way Down for New Galaxy Launch

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Call off the brass section

Last week we asked whether tech companies should stop scheduling big events for every upgrade and “new” product launch. The answer was a nearly universal “no”—and Samsung seems to have gotten the message.

The New York Times tells us to expect less “singing and dancing” and more fawning over gizmos as the company introduces the public to the Galaxy S5.

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California to Google Barge: ‘Get off My Lawn!’

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Let no one accuse Google of being humorless. In November the company responded to rumors about the mysterious barge now floating in the San Francisco bay with the following statement:

“Google Barge…A floating data center? A wild party boat? A barge housing the last remaining dinosaur? Sadly, none of the above. Although it’s still early days and things may change, we’re exploring using the barge as an interactive space where people can learn about new technology.”

So…it’s like the digital Air and Space Museum?

We still have no specifics regarding the purpose of this massive metal husk, but the state of California’s decision to make Google move it ensures a new round of media attention as tech reporters everywhere continue to speculate.

It’s not really Google’s fault this time, though.

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Apple’s 30th Anniversary Video > Any of Those Super Bowl Ads

This morning everyone’s talking about their favorite Super Bowl commercials, but the spot we like best didn’t air during the game—in fact, it debuted today.

Via Re/code, we woke up to a new Apple spot created entirely with iPhones on a single day (January 24th, the company’s 30th anniversary) and edited over the following week.

Pretty cool, right? Some details after the jump…

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