An ad that shows construction workers yelling empowering, kind, pro-equality encouragement at women? What could possibly be bad about that — it’s clever, cute, and progressive, right? Well, this Snickers ad could have been those things, but ends up sending a message that is anything but.
The Australian spot shows builders calling out to women, saying things like: “Wanna hear a dirty word? Gender bias!” and “You know what I’d like to see? A society in which the objectification of women makes way for gender-neutral interaction free from assumptions and expectations.” Pretty amusing.
That is, until the campaign’s tagline pops up: “You’re not you when you’re hungry.”
So… blue collar workers are inherently sexist, disrespectful brutes who should eat a Snickers so they can go back to properly harrassing and threatening women like they’re meant to? That’s the message we’re getting from this, and we’re not alone. Read more