This morning we bring you the five words Evan Spiegel needs to hear, via the 2008 Internet:
Dude. You’re doing it wrong.
Spiegel’s non-apology on the Snapchat data breach was lame enough, but last night we learned that he misled a Forbes interviewer about the nature of his relationship with Mark Zuckerberg.
It’s a pretty basic progression, really:
- Spiegel did an interview with Forbes in which he claimed that he played it cool with Zuck when the latter reached out, saying he’d be glad to meet and discuss a possible business relationship “if you come to me”
- Business Insider wrote that this comment made him look “arrogant”
- He “corrected” BI by posting a screenshot of an email conversation with Zuckerberg
- Forbes then released the interview transcript, revealing the fact that Siegel had not been 100% honest about the nature of the email exchange and calling him “a 23-year-old novice”. Ouch.
In other words, he was so ready to make himself look good that he made himself look worse.