The new publication is available on the Web, via iPad and other tablets, in print, and on mobile devices, reaching 60,000 marketers around the world.
The inaugural issue features a roundtable of marketing leaders to share what they most love about marketing. It also delves in to topics such as geopolitical turbulence and the marketing consequence; MasterCard International’s strategy and approach to sponsoring the 2011 Rugby World Cup; an interview with the president of Safeway’s marketing division; and a profile of RAK Ceramics, a $1 billion emerging market success story.
The journal also has a host of global brands featured, including IBM, Yahoo!, and Saudi Telecom.
The issue is available here.
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- STUDY: Digital Media to Average 15.5 Hours Daily by 2015
- Happy Birthday to The Onion