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Cookie Monster Knows How to Promote His New BBC Show

It’s Friday morning, so we thought we’d share what is, in our humbly professional opinion, the week’s most effective promo spot.

We always kind of assumed that British kids are too cynical for Sesame Street, but apparently that’s not true. There’s a new show called The Furchester launching on the BBC‘s preschool channel CBeebies next fall that will star Cookie Monster and Elmo (not evil Elmo), and for some reason the esteemed broadcasters chose to promote it on the super-serious Newsnight. Or Cookie Monster just video-bombed newscaster Emily Maitlis. You be the judge.

This might be too meta for us, but at least he didn’t say “broccoli.”

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