According to the seventy PR agencies who completed the Council of PR Firms’ Business Practices Benchmarking Study, Q1 2008 saw a 7.5% increase in revenue, on average, compared to Q1 2007.
However this is a decline from another CPRF study from January that reported revenues were up an average of 12.3% in 2007.
“Firms that are dedicating efforts toward new business development, enhancing digital capabilities, and, as always, delivering superior client service should be well-fortified going forward,” said CPRF president Kathy Cripps, in a statement.
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