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Archives: January 2008

Henry Blodget Wrangles CEOs at AlwaysOn NYC

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(AlwaysOn OnMedia NYC streamed live)

Former dot-com securities analyst and current Editor-in-Chief of Silicon Alley Insider Henry Blodget is on stage at AlwaysOn OnMedia NYC.

This is 8 PM on a Monday night and the room is full. I spoke to AlwaysOn founder Tony Perkins who told me they sold a dozen tickets for the conference at the door, who joked they had “funded tomorrow night’s party.”

Blodget is trying to get to the heart of what’s going to monetize things like chat, mobile, and online video through a panel of five CEOs:

Seth Sternberg, Meebo “rooms” for chat on sites like CBS; live interaction on the web

David Kidder, Clickable

John Edwards, CEO, Move Networks, a video player download which allows access to a high quality mainstream TV content without streaming interuption

Frand Addante, CEO The Rubicon Project–”We are the opposite of Clickable. We help our clients make mad cash.” “Zero to 4 billion ads optimized since launch.”

Waikit Lau, ScanScout

Going to conferences or sending clients to conferences and nominating them to things like the AlwaysOn 100 is a lot of work. It’s clear to us that the value of AONYC is the networking, not the access to journalists, the AlwaysOn social network (26,238 members at presstime), or access to the editors of print magazine & site.

Tomorrow we’ll look at startups who might change the way you think about communicating online. More tk.

Shel Israel To Join Robert Scoble at FastCompany.tv

Tech geek blogger Robert Scoble recently posted about advertising and hiring, and it didn’t take him long to add to his team at the soon to be launched FastCompany.tv.

PRNewser received a press release today announcing that Shel Israel’s GlobalNeighbourhoods TV (GNTV) will launch on March 3rd, along with Scoble TV. The show will focus on, “social media’s impact on business and culture.” Shel also blogs about the move. Read below for the full release.

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What Kind of Swag Are You Sending?

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Image: (“A faux hand-stitched pillow adorned with a ghoulish recreation of Ben Stiller’s simian features…Promoting: The Farrelly brothers’ little-loved remake of The Heartbreak Kid.”)

This was too good to pass up. The Onion has posted, “Swagology: Promo Items From The A.V. Club Vault,” a list of, “tacky promotional items that publicists sent us in the past few months to call our attention to their exciting new pop-cultural effluvia.”

Hat tip to our buddies at FishbowlNY.

What swag have you sent out recently?

For Immediate Release Fridays

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(faith-based weapons site also sells lamps)

This week’s edition of For Immediate Release Fridays includes a recall on blood thinners, shark-on-shark violence, a contractor on the take in Afghanistan, and dismay over lack of funding for Bal-Wash public transportation:

Baxter International issues urgent voluntary recall of nine lots of Heparin blood thinner

Shark attacks smaller shark at the Mall of America Aquarium

Former employee of Kellogg, Brown & Root (KBR) pled guilty to conspiracy to receive bribes, making false statements, and filing false claims while working at the Bagram Airfield in Afghanistan

Greater Baltimore Commitee angry the government will not approve the $900 million Dulles Metro Rail project designed to alleviate Beltway congestion

In good news,you can now praise the Lord and pass the historical ammunition. A faith-based retailer of historic weaponry is now offering a replica of the sword from the “popular” First Knight starring Richard Gere and Sean Connery

Changes at Freud Communications?

PRNewser was poking around on the Freud Communications web site and noticed that Lisa Dallos is listed as Senior Executive VP and that (former?) Senior Executive VP Matt Hiltzik is no longer listed.

Dallos has held a variety of high profile PR jobs, including a tenure at Wenner Media, where she led publicity efforts for US Weekly, Men’s Journal and Rolling Stone and cited created differences with Jann Wenner as her reason for leaving.


UPDATE
: PRNewser has heard from Lisa via email. She told us that she is currently acting CEO at Freud, and says we are, “good at snooping.” Thanks Lisa!

Different Responses to New Media Crisis Comm.

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Mark Hopkins at Mashable compares some recent new media PR crisis’ and how different brands (Myspace, Digg and Target) responded. We’re guessing you can figure out who fared better:

What is really going to separate the men from the boys, so to speak, is how companies react, and how engaged the brains company of spokespersons are when it comes to filtering what is a potential incident, and what is simply link-bait.

I think we can all agree that Target has an intensely stupid position. While the issue may be minor, it still warrants comment, or at least a “we’ll get back to you,” not a “you’re a second class journalist, and we don’t take kindly to your type around here” response.

The potential incident vs. link-bait point is key in this discussion. As PR pros, it is our job to be able to think on the fly and match a proper response to the particular issue at hand.

Taylor PR Moves to Empire State Building

Lifestyle, sports and entertainment PR agency Taylor announced they are moving from their longtime home at 14 Penn Plaza to the 38th floor of the Empire State Building.

They expect to be fully operational in the new space by early February. Full press release after the jump.

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PRNewser at AlwaysOn Next Week

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We’ll be at the kick-off party at the AlwaysOn “OnMedia NYC” conference this Monday, and will do our best to cover the sessions relevant to the PR business.

The high-end $1800 conference is designed to connect the “Distruptors of Marketing, Advertising, Branding, and PR” with venture capitalists, business development execs, and with the “global advertising and media establishment.”

Our goal will be find the companies who make us rethink the way we communicate two years from now–i.e. blogging in 140 characters or less.

We’ll listen closely to final panel of the show as well with Buzzmachine blogger Jeff Jarvis moderating “Big Media Online.” The game here will be to see if Gordon McLeod reveals plans for the free-not-free WSJ.com.

Also on our docket are startups taking a clever approach to their public relations. Planning to make a splash? Email us at prnewser at mediabistro dot com. We’d love to hear from you.

Don’t Game Digg | Not So Free At Last | Game Social Media? | Looking for a Fashion Pitch | Looking Online

PRNewser Interview: Phil Gomes, Edelman VP

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Hello faithful readers. We’re back with another edition of our PRNewser interview, this time with Edelman VP and PR blogger extraordinaire (our term, not his) Phil Gomes.

Phil talks to PRNewser about what he looks for in new hires, his interactions with PR critic Amanda Chapel of Strumpette and what music is in his heavy rotation list, among other topics.

What is a typical, or atypical day in the life of Phil Gomes like?

For me, there’s no such thing as a “typical” day. I’ve had as many atypical days as I’ve spent in this business.

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