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Archives: April 2008

PRWeek EIC on New Reporters

As we mentioned earlier, there have been several staffing changes over at PRWeek. Kimberly Maul ( recently joined as entertainment reporter, and just this week Jaimy Lee joined as healthcare reporter (

Sorry to all you aspiring journalists – they’re no longer hiring, at least for now. PRWeek editor-in-chief Keith O’Brien tells PRNewser, “We’re now fully staffed and ready to roll, as it were.”

The new hires were not additions to the team. Keith tells us they “replace departing staff.”

There Are Never Enough Stunts in Video Game PR

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A co-worker recently chatted us up about his days in video game PR, and man, did it sound challenging. A slew of new games coming out all the time, and fewer and fewer writers that cover them.

Time to get creative.

One recent pitch we just heard about: Head down to the Nintendo World Store in Rockefeller Center on Saturday from 2-6 PM to play Mario Kart Wii against actor and racing enthusiast Jason Priestley.

Yup, as in Jason Priestly from Beverly Hills 90210. We are sooooo there!

Hiring The Princess’ Couturier To Make McDonald’s Uniforms

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The first thing we thought when we saw this story is “what is a couturier?” So we looked it up, and found out a couturier is “a person who designs, makes, and sells fashionable clothes for women.”

Surely, McDonald’s would need one of these people to design uniforms for their UK employees. And of course, it can’t just be any couturier, but rather the couturier of Princess Diana.

David Fairhurst, chief people officer for northern Europe at McDonalds, told the Financial Times, “This is another step in McDonald’s’ makeover in the UK…A key component of that is to give employees a designer makeover…in a way that perhaps some of the cheapest airlines, for example, have missed.”

PRNewser’s take: cool stunt, but flipping burgers is flipping burgers, whether your dressed like the princess or not.

Shoot the Messenger: PR’s “Little Jennifers” Problem?


(William J. Holstein does not like PR’s “little Jennifers”)

Prolific business writer and former Editor-in-Chief of Chief Executive and Directorship magazines William J. Holstein has expanded and edited his original rant against “Jasons and Jennifers” in public relations to include just “26 and 27-year-old ‘Little Jennifers,’” according to his retread in a recent issue of the Bulldog Reporter.

We thought this warranted a “Shoot the Messenger” post to see if PRNewser readers agree this piece required ageism and sexism to make a point. He published it to promote his book “Manage the Media”.

You can find the link, and full text to his original Chief Exec column on The Flack.

Is your name Jennifer? We’d love to hear what you think. Email us.

You can also send well-wishes to Holstein directly via his Yahoo! email.

Yours Truly,

Free Webcast: New World of Online Video With Revision3


We get a fair amount of email with questions about web video strategy. And, we can assume you are getting a fair amount of those questions from your clients as well.

If you have some time today, we highly recommend this free webcast with Jim Louderback, CEO of Revision3, (and mediabistro Circus speaker), where he will wax ecstatic about the future of online video.

Revision3 is one of the few companies playing in the originally produced and programmed arena.

Checking in on the state of the online video industry is one thing Jim will do, but perhaps the most useful points of discussion will be around the tactical advice – why produce video for the web, how to assemble a crack production team, promote the video, get the right distribution portals, make money and stay ahead of the competition. And, he will address the burning question of the day: does production value really matter on the web?

Tune in: Today at 2pm ET.

Spinning the PA Primary Results

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In some ways, it can be pretty simple: win or lose, it’s always positive.

Our brother bloggers at TVNewser will be live blogging tonight’s results for all you political junkies out there.

Exit polls already tell us both sides are suffering a bit from going negative: “Two-thirds of Pennsylvania voters in preliminary exit poll results say Clinton attacked Obama unfairly; fewer, but still about half, also say Obama unfairly attacked Clinton.”

How To Pitch PRNewser

Lots of sites (ok, two) are posting “how to pitch” articles this week. Hey, it’s great link bait! And helpful, too.

Despite the title of this post, we won’t delve into a list themed entry here, with every detail of how to best pitch us. Fact is, we don’t get a ton of pitches. Shocking, we know.

However, they are starting to come in at a faster pace, with a majority fitting into the following two categories:

We won a new client!

We hired somebody!

These announcements are fine, we all issue them – and we will run them in our Spin the Agencies of Record series and other posts, on occasion.

Here’s the real challenge: say what you will about him, but we agree with TechCrunch’s Mike Arrington when he says, “The story I want to write is often the one you don’t want me to write.”

Elaborating on that point, tell us why you won the client, who you beat (if you know). Talk about how you scored a killer media placement.

The tipster who sent in the item yesterday about Blinn PR / LinkedIn is a perfect example. You can be assured that the next time that person emails us, they will have our eyes beceause we know they understand what we’re looking for.

Well then, that wasn’t so bad, was it?

The Ticker: Changes at WSJ, Scoring With Green, Omnicom Profits

Clean Up That Resume


HarperCollins Publishers is looking for a Director of Public Relations

Cutline Communications is looking for a Senior Account Executive

Alison Brod Public Relations is looking for an AE or SAE

Univision Communications is looking for a Corporate Communications Manager

B|W|R Public Relations is looking for an Account Executive

Steve Rubel on Marketing Pollution

Marketing Guru Steve Rubel Talks with Brian About Info Overload from Brian Lehrer Live on Vimeo.

Edelman’s Steve Rubel was recently on the Brian Lehrer show, talking about “marketing pollution” among other topics.

A choice exchange towards the beginning of the interview:

Lehrer: You’re saying that the internet itself is polluted.

Rubel: I think so. To a large degree. Because I think what ends up happening is a lot of marketers are going at it the wrong way. And they’re just, you know, they’re viewing it as a communications vehicle only, and they’re blasting their messages out there. There are people who are doing it in a, there are some people who do it in a very correct way, in a polite way, in an inviting way, and then there’s people who of course are spammers, and you know, people who put spy-ware on your computer, who do it in a totally different way. But, you know…very few marketers are being inviting and kind of saying ‘come and have a conversation with us,’ so that we can kind of work towards a shared outcome. And I think we’re going to see more marketers do that. It makes marketing more meaningful as opposed to just being a pitch.

Lehrer: But you’re working for a marketing firm, a public relations firm.

Rubel: I am.

Lehrer: Criticizing the way marketers are using the web?

Rubel: Yup, as of today.

When asked for an example of marketers doing things the right way, and having a conversation, Rubel cites, the social media site created for Starbucks by Edelman (he did disclose the relationship on the show).