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Archives: May 2009

Nina Devlin Joins Edelman As SVP

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First on PRNewser: Edelman hired former Brunswick Group partner Nina Devlin as SVP according to an anonymous source, then confirmed by people at the agency.

Devlin, known as the Golden Goose by a small group of her husband’s friends who enjoyed millions in gains based on information obtained by him about pending mergers Brunswick was handling. This happened apparently without her knowledge and Matthew Devlin pleaded guilty to four counts of conspiracy to commit securities fraud and one count of securities fraud.

Justin Blake, managing director, of Edelman’s New York Corporate & Public Affairs practice confirmed the hire: “We are delighted that Nina Devlin, an experienced client counselor with deep knowledge of the financial industry, has decided to join the team.”

We don’t know if Devlin found other employment between Edelman and losing her job at Brunswick

Related: Golden Goose Day-Trader Pleads Guilty

The New Yorker PR Director Joins CBS News as VP of Comm.

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CBS News announced Sonya McNair joined the company last week as vice president for communications. McNair will report to Jeff Ballabon, Senior Vice President of Communications for CBS News and will work in the “management of media relations and publicity for the CBS News Division,” according to a company statement.

Previously McNair served as director for publications at The New Yorker.

New CNBC Documentary To Explain Secrets of Getting on Oprah

CNBC is busy promoting a new documentary, “The Oprah Effect.” Airing this Thursday, the documentary will take a close look at businesses who have been featured on the show, “to explain Oprah’s unparalleled impact on their bottom line, their secrets to getting on her show and how the Oprah Effect continues to translate her brand and others into big business and big dollars.” Today the network released a video interview between Meredith Vieira of “Today” and CNBC’s Carl Quintanilla, who will anchor the documentary.

According to a network spokesman the video was created “only for this news release,” and this is the first time the network has debuted video footage exclusively via press release.

Certainly many PRNewser readers have heard this phrase from clients or bosses in the past: “Get me on Oprah!” Now, you can view first hand what exactly achieving this PR milestone has done for various businesses, and how they got on the show in the first place.

PainePR Wins Top Prize at Big Apple Awards for Iams Campaign

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The PRSA held their New York chapter Big Apple Awards dinner last week at the Rainbow Room to give out 37 prizes in various categories, 18 honorable mentions. The annual John W. Hill (for leadership and public service, named for the Hill & Knowlton founder), the Philip Dorf (for mentorship) and the President’s Award (for service to the Chapter) were also given.

PainePR took the top prize for their work on the Iams Home 4 the Holidays campaign launched to place a million pets in good homes. Desperate Housewives star Felicity Huffman fronted the effort which actually placed over 1.2 million animals. The agency is a 75 person shop with offices in New York, L.A., and Orange County.

The full list of Big Apple winners can be found after the jump:
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The PRSA held their New York chapter Big Apple Awards dinner last week at the Rainbow Room to give out 37 prizes in various categories, 18 honorable mentions. The annual John W. Hill (for leadership and public service, named for the Hill & Knowlton founder), the Philip Dorf (for mentorship) and the President’s Award (for service to the Chapter) were also given.

PainePR took the top prize for their work on the Iams Home 4 the Holidays campaign launched to place a million pets in good homes. Desperate Housewives star Felicity Huffman fronted the effort which actually placed over 1.2 million animals. The agency is a 75 person shop with offices in New York, L.A., and Orange County.

The full list of Big Apple winners can be found after the jump:

Read more

The Ticker: I Want My Twit TV, Debating Social Media Overuse, Don’t Be the Anonymous PR Commenter…

PRNewser Signing Off, Are You Pitching Anything This Weekend?

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Jason and I are signing off a bit early today to head to our respective oceanside Hamptons mansions, er, I mean modest NYC area abodes for the holiday weekend. We hope you enjoy the long weekend and come back renewed and refreshed afterwards.

In the meantime, for all you hard working PR pros, did you employ the time honored tactic of the “holiday weekend” pitch? It’s pretty simple: the combination of a slow news weekend and all of the regular TV news guests being out of town combines for a perfect storm to get your client some airtime.

PRNewser heard from one booker at a cable news network who didn’t want to be named but said:

I would say that it is definitely easier for a publicist to book guests on Memorial Day weekend and other holidays because:

1. It is (usually) a slower news day

2. People are away so they are less likely to be able to come on the show.

So, are you putting your pitching magic to work in an attempt to fill the holiday news hole? If you find success, let us know.

The Ticker: The Concept of “Friend,” Axe and the Hamptons, MSNBC’s Anti-Promo

PRNewser Interview: Stephen Baker, BusinessWeek Senior Writer, “The Numerati” Author

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Stephen Baker‘s career as a journalist has taken him around the world, from Mexico and Venezuela to Paris, and began with The Black River Tribune, a local newspaper in Ludlow, VT.

Baker is a speaker at our upcoming Mediabisto Circus conference, and PRNewser caught up with him this week to discuss his panel at Circus, the marketing ramifications of data presented in his recently released book, “The Numerati,” before of course getting into some PR related topics.

Your panel at Mediabistro Circus is titled, “Relevance and Influence: Can Data Bring You Closer to Your Audience?” with the descriptor of, “where we’re headed with data, and how it is impacting marketing, advertising, and the media business as a whole.” Without giving away too much from the discussion – what are some of these impacts?

I would say that there are two big areas that I barely brushed on in the book that are going to be enormous area of opportunities for marketers.

Read more

White House Getting Into VNR Business?

Ok, so it wasn’t exactly the biggest news story. The NCAA Champion UCONN Women’s Basketball team visited the White House last month to meet with President Obama, as is customary with most championship teams.

However, for this visit, the administration barred reporters from covering the event, and instead issued their own video report, complete with news video elements such as a lower third. ABC’s Jake Tapper first brought attention to the video. TVNewser is also reporting the story.

Writes Tapper:

It’s perfectly fine, of course, for the White House to put out its own version of events — but is it right to do so by preventing actual reporters from covering something? (Even something like a pickup basketball game). Do Obama White House officials think their media coverage isn’t flattering enough?

If anything, the video resembles a video news release, or VNR, which was once a more common tool used to produce corporate video that looked more like a news story, and hence was more likely to be used by actual news channels in their broadcasts.

A congressional investigation along with FCC actions back in 2006 limited the use of VNRs, and multiple sources have told PRNewser they are rarely used anymore. However, b-roll video, which is raw video clips not packaged up to look like a news story, can still be effective if the video is compelling and used right, sources tell us. Medialink, a publicly traded company and one of the largest producers of corporate video, recently reported a Q1 revenue decline of 34.5%, in addition to publicly stating that it may “cease operations if it doesn’t receive third-party investment or attract a buyer.”

Back to the White House produce video, we want to get your take in the following poll:

Should the White House have produced its own video of this event?(opinion polls)

The Ticker: Michael Vick’s PR Plan, Wired Isn’t Free, Social Media Bible vs. The Real Thing…

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