“Texting while driving” and other unsafe driving practices became a hot button topic in 2010. The issue arose again recently with a new AT&T documentary aimed at teens and a Facebook campaign and 10-city event series announced by Allstate.
Rbb Public Relations CEO and managing partner Christine Barney saw an accident caused by a driver who wasn’t paying attention to the road and decided to launch the “Never, Ever Initiative” for employees, asking them to minimize “distracted driving,” such as eating or multitasking while at red lights and stop signs. In addition, the firm is providing employees with Bluetooth, iTunes gift cards, and other perks to promote safe driving.
While the world is nonstop, she stressed that trying to multitask from the car isn’t the answer. “It’s not worth your life,” Barney told us. The policy is available on the rbb Public Relations blog and has been sent to clients and others.
Our Q&A with Barney is after the jump.