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Archives: January 2011

Roll Call: Donovan Leaves SanDisk for Visa, McD’s Has a New Chief Brand Officer

Ryan Donovan has resigned from his senior director of corporate marketing position at SanDisk, a title he held for 2 1/2 years. Beginning in February, he will be global head of marketing, product and innovation communications at Visa.  He also previously spent five years with HP.

Emma Richards has been promoted to director of Waggener Edstrom’s Global Alliance program. In this role, Richards will ensure quality local execution of programs for tech, healthcare, CSR, and energy clients. Established in 2006, the program is a network of agency partners focused on global clients. Richards will be based in the Hong Kong office.

Kevin Newell has been named global chief brand officer at McDonald’s, Ad Age reports. He replaces Steve Easterbrook, who became president of McDonald’s Europe in December. The role will give Newell a hand in marketing, menus, and other assets.

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The Ticker: OpenLeaks; Jay Carney scoop; You + POTUS; Hyperlocal news sites

Tidbits: The Daily, State Farm Rage, The Watchdog, A Man Sleeping at Macy’s, and More

News Corp.’s iPad “newspaper” The Daily launches next Wednesday.

People detest the State Farm spokesguy Eddie Matos (above). Slate doesn’t like him, people have gone to the State Farm YouTube channel to call him a “douche,” and there’s an “I Hate State Farm Guy” Facebook page that’s particularly brutal. Poor Eddie Matos.

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Jay Carney Will Be the New WH Press Secretary

Jay Carney, comms director for Vice President Joe Biden, has been selected to replace Robert Gibbs as White House Press Secretary. Carney also had a career in journalism, serving as the Washington bureau chief for Time prior to joining Biden’s staff. There was a lot of advanced speculation that he would be appointed to the post.

Here are a few links as a means of introduction.

NBC Has a New Logo

TVNewser has confirmed that this is the new NBC corporate logo. The network will keep the peacock, but this was on display at today’s town hall meeting, where Brian Williams and NBCUniversal’s new CEO Steve Burke conducted an interview for the company’s 15,000 employees.

Also during that town hall, employees got 25 shares of Comcast and had to opportunity to ask questions of executives, the AP reports. The Comcast-NBC deal is expected to close tomorrow.


Will Facebook’s ‘Sponsored Stories’ Impact PR Efforts?

Ad Age has brought us the details of the new marketing offering from Facebook that will turn a user’s “likes” into “sponsored stories” that promote brands. According to the story, users won’t be able to opt out, although “advertisers that don’t want to take the chance of having negative sponsored stories pop up about them can limit their buys to likes.” raises a red flag.

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Spin the Agencies of Record

This edition of Spin the Agencies has cars, shoes, wine, media, and fame. Nice.

Pep Boys, the auto service and retail chain, has selected JMPR as its AOR, the first in more than five years. The firm will handle the 90th anniversary celebration, raise the company’s profile in national and regional markets, and promote its maintenance and repair services.

Weber Shandwick has been chosen to promote the Wine & Spirits Wholesalers of America 68th Annual Convention and Expo. Work will be handled out of the Dallas, New York, and Washington D.C. offices. The event is taking place in Orlando, FL from April 10 through 13.

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Teachers Honored at Sundance

Adrian Grenier and his high school drama teacher, Mr. Shifman

In addition to all the movie-related stuff happening at the Sundance Film Festival this week,  Bing hosted the 2011 Creative Coalition Teachers Making a Difference Awards luncheon. Creative Coalition is a nonprofit for the arts and entertainment community.

The luncheon is an annual event that shines a spotlight on educators who have made an impact on students and the needs of schools. This year, the event brought together Entourage‘s Adrian Grenier, Jeremy Piven, and other celebs with their educational heroes.

The search engine has been hosting a variety of events from the Bing Bar they’ve set up in Park City, UT during the festival.

APCO Launches Health Research Practice, Rehires Zacherau

APCO Worldwide has launched a healthcare research practice that will be lead by Chrystine Zacherau, who rejoins the firm as VP and head of the practice. She and the practice will be based in Washington D.C.

APCO has experience in this area based on its work through APCO Insight. Zacherau is a registered nurse and has worked at a number of research organizations, including the Behavior Research Center, an opinion research firm.

Packaging and The Product: An Evolving Story

Food makers and grocers are stepping up to the plate with their own nutritional take on what’s inside the package.

As governmental pressure mounted for labels that “emphasize nutrients that consumers might want to avoid, like sodium, calories and fat,” a New York Times story says, “manufacturers insisted that they should also be able to use the labels to highlight beneficial nutrients, including vitamins, minerals and protein.”

The result: a labeling system developed by the Grocery Manufacturers Association and the Food Marketing Institute, and a $50 million advertising campaign to promote it in the fall.

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